Popularity ranking · Spain

The 100 most popular Social Media Influencers in Spain

This curated ranking covers the 100 largest social media influencers in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 632 social media influencers tracked in Spain, the 100 ranked here account for the largest measured audience reach. Calvin Kleinen, Chiara Ferragni and Dulceida lead the list with a combined estimated audience of 2.6M people. Across all 100 entries the average audience size is 78k, and the largest, Calvin Kleinen, reaches around 1.4M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Calvin Kleinen 1.4M 39.8 50.7% Social media influencer
2 Chiara Ferragni 721k 40.4 72.0% Social media influencer
3 Dulceida 501k 38.6 79.4% Social media influencer
4 Jake Paul 431k 39.8 63.2% Social media influencer
5 MrBeast 378k 22.9 24.5% Social media influencer
6 Andrew Tate 364k 23.4 9.2% Social media influencer
7 Skibidi Toilet 280k 32.1 42.6% Social media influencer
8 Addison Rae 265k 35.6 64.9% Social media influencer
9 Molusco 164k 35.5 43.8% Social media influencer
10 Belle Delphine 149k 28.2 56.5% Social media influencer
11 IShowSpeed 149k 25.8 58.9% Social media influencer
12 Corinna Kopf 143k 40.4 52.7% Social media influencer
13 Lele Pons 135k 32.1 70.0% Social media influencer
14 Willyrex 132k 24.3 14.6% Social media influencer
15 Kai Cenat 122k 39.0 31.8% Social media influencer
16 Olivia Palermo 119k 44.7 84.5% Social media influencer
17 Tfue 118k 33.2 45.1% Social media influencer
18 Khaby Lame 100k 35.4 62.5% Social media influencer
19 ElrubiusOMG 77k 26.3 47.2% Social media influencer
20 Amar 75k 31.3 54.2% Social media influencer
21 Luisito Comunica 75k 35.4 37.7% Social media influencer
22 Alexa Chung 74k 40.7 84.0% Social media influencer
23 Rezo 66k 42.6 56.5% Social media influencer
24 Gala Gonzalez 61k 40.4 88.1% Social media influencer
25 Charli D'Amelio 61k 29.9 62.8% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Spain?

Calvin Kleinen currently leads with an estimated audience of 1.4M people in Spain.

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