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Popularity ranking · Brazil

The 100 most popular Social Media Influencers in Brazil

This curated ranking covers the 100 largest social media influencers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 637 social media influencers tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Calvin Kleinen, boca rosa and Hugo Gloss lead the list with a combined estimated audience of 5.3M people. Across all 100 entries the average audience size is 165k, and the largest, Calvin Kleinen, reaches around 2.4M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Calvin Kleinen 2.4M 36.7 54.7% Social media influencer
2 boca rosa 1.5M 37.0 89.3% Social media influencer
3 Hugo Gloss 1.4M 37.0 76.9% Social media influencer
4 MrBeast 1.1M 25.6 34.8% Social media influencer
5 Belle Delphine 943k 26.0 61.4% Social media influencer
6 Jake Paul 780k 33.1 54.9% Social media influencer
7 Addison Rae 747k 29.6 66.4% Social media influencer
8 Felipe Neto 560k 21.4 59.3% Social media influencer
9 Masha 468k 30.1 66.3% Social media influencer
10 Skibidi Toilet 458k 30.4 42.5% Social media influencer
11 porta dos fundos 426k 31.5 42.9% Social media influencer
12 Molusco 406k 33.3 38.0% Social media influencer
13 IShowSpeed 403k 25.0 61.4% Social media influencer
14 Gnu 401k 31.0 38.1% Social media influencer
15 Andrew Tate 349k 23.2 12.5% Social media influencer
16 Kai Cenat 310k 34.8 37.7% Social media influencer
17 Khaby Lame 259k 35.5 55.8% Social media influencer
18 Rezo 218k 35.9 50.3% Social media influencer
19 Corinna Kopf 202k 38.3 53.6% Social media influencer
20 Amar 190k 29.5 52.7% Social media influencer
21 Bella Poarch 180k 29.6 66.4% Social media influencer
22 Markiplier 160k 35.4 45.9% Social media influencer
23 Charli D'Amelio 140k 30.6 67.1% Social media influencer
24 Chiara Ferragni 138k 41.1 52.6% Social media influencer
25 Justin 137k 37.6 54.7% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Brazil?

Calvin Kleinen currently leads with an estimated audience of 2.4M people in Brazil.

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