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Top 100 Social media influencers in Brazil

This curated ranking covers the 100 largest social media influencers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 630 social media influencers tracked in Brazil, the 100 ranked here account for the largest measured audience reach. boca rosa, Hugo Gloss and MrBeast lead the list with a combined estimated audience of 4.1M people. Across all 100 entries the average audience size is 147k, and the largest, boca rosa, reaches around 1.6M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 boca rosa 1.6M 37.0 89.3% Social media influencer
2 Hugo Gloss 1.4M 37.0 76.9% Social media influencer
3 MrBeast 1.1M 26.8 43.4% Social media influencer
4 Belle Delphine 923k 27.3 55.7% Social media influencer
5 Jake Paul 782k 33.1 54.9% Social media influencer
6 Felipe Neto 749k 21.4 59.3% Social media influencer
7 Addison Rae 588k 29.4 55.2% Social media influencer
8 Skibidi Toilet 522k 33.2 46.8% Social media influencer
9 Andrew Tate 481k 24.7 18.3% Social media influencer
10 Masha 452k 36.4 58.1% Social media influencer
11 porta dos fundos 432k 31.5 42.9% Social media influencer
12 Molusco 424k 33.3 38.0% Social media influencer
13 Kai Cenat 366k 39.5 45.2% Social media influencer
14 Khaby Lame 365k 40.3 52.7% Social media influencer
15 IShowSpeed 336k 27.0 53.6% Social media influencer
16 Gnu 331k 29.7 39.5% Social media influencer
17 Rezo 226k 39.6 51.1% Social media influencer
18 Corinna Kopf 221k 40.8 59.5% Social media influencer
19 Amar 210k 33.2 43.6% Social media influencer
20 Bella Poarch 170k 29.4 55.2% Social media influencer
21 BRKsEDU 145k 25.5 14.3% Social media influencer
22 Chiara Ferragni 140k 41.1 52.6% Social media influencer
23 Charli D'Amelio 139k 30.6 67.1% Social media influencer
24 Justin 136k 37.6 54.7% Social media influencer
25 Markiplier 135k 35.4 45.9% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Brazil?

boca rosa currently leads with an estimated audience of 1.6M people in Brazil.

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