Top 50 Social media influencers in Brazil
This curated ranking covers the 50 largest social media influencers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 631 social media influencers tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Staiy, rsfriends and Calvin Kleinen lead the list with a combined estimated audience of 12,161,253 people. Across all 50 entries the average audience size is 569,284, and the largest, Staiy, reaches around 7,711,357 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Staiy |
7,711,357 | 98.3% | Social media influencer | Games |
| 2 |  rsfriends |
2,348,572 | 46.5% | Social media influencer | Internet & Social Media |
| 3 |  Calvin Kleinen |
2,101,324 | 6.3% | Social media influencer | Internet & Social Media |
| 4 |  boca rosa |
1,610,031 | 92.1% | Social media influencer | Internet & Social Media |
| 5 |  Hugo Gloss |
1,521,064 | 91.4% | Social media influencer | Internet & Social Media |
| 6 |  MrBeast |
1,186,053 | 4.6% | Social media influencer | Internet & Social Media |
| 7 |  Belle Delphine |
892,710 | 7.7% | Social media influencer | Internet & Social Media |
| 8 |  Mois |
838,260 | 50.3% | Social media influencer | Internet & Social Media |
| 9 |  Felipe Neto |
828,457 | 98.5% | Social media influencer | Internet & Social Media |
| 10 |  Jake Paul |
649,765 | 4.0% | Social media influencer | Internet & Social Media |
| 11 |  Andrew Tate |
597,457 | 1.7% | Social media influencer | Internet & Social Media |
| 12 |  Skibidi Toilet |
580,589 | 3.5% | Social media influencer | Internet & Social Media |
| 13 |  Timgioh |
550,879 | 10.6% | Social media influencer | Internet & Social Media |
| 14 |  Zombey |
536,218 | 77.2% | Social media influencer | Internet & Social Media |
| 15 |  Addison Rae |
525,245 | 3.3% | Social media influencer | Movies & TV |
| 16 |  porta dos fundos |
452,164 | 81.4% | Social media influencer | Internet & Social Media |
| 17 |  BeHaind |
443,784 | 89.0% | Social media influencer | Internet & Social Media |
| 18 |  Molusco |
435,063 | 37.1% | Social media influencer | Internet & Social Media |
| 19 |  Kai Cenat |
401,828 | 3.1% | Social media influencer | Internet & Social Media |
| 20 |  Condsty |
373,632 | 97.9% | Social media influencer | Internet & Social Media |
| 21 |  IShowSpeed |
318,602 | 2.2% | Social media influencer | Internet & Social Media |
| 22 |  Khaby Lame |
300,469 | 5.7% | Social media influencer | Internet & Social Media |
| 23 |  Bella Poarch |
283,581 | 5.9% | Social media influencer | Movies & TV |
| 24 |  Scurrows |
263,640 | 74.9% | Social media influencer | Internet & Social Media |
| 25 |  Shroud |
243,865 | 12.3% | Social media influencer | Internet & Social Media |
| 26 |  Rezo |
229,996 | 15.2% | Social media influencer | Internet & Social Media |
| 27 |  Corinna Kopf |
226,821 | 2.6% | Social media influencer | Internet & Social Media |
| 28 |  Amar |
206,391 | 7.2% | Social media influencer | Internet & Social Media |
| 29 |  Chiara Ferragni |
189,276 | 1.7% | Social media influencer | Fashion & Accessoires |
| 30 |  BRKsEDU |
139,261 | 97.4% | Social media influencer | Internet & Social Media |
| 31 |  Justin |
136,420 | 5.7% | Social media influencer | Internet & Social Media |
| 32 |  Alice Salazar |
111,835 | 98.5% | Social media influencer | Beauty & Wellness |
| 33 |  Geração de Valor |
106,419 | 93.2% | Social media influencer | Internet & Social Media |
| 34 |  ContraPoints |
103,728 | 19.1% | Social media influencer | Internet & Social Media |
| 35 |  Lele Pons |
99,408 | 3.1% | Social media influencer | Internet & Social Media |
| 36 |  Sina Deinert |
92,578 | 69.8% | Social media influencer | Internet & Social Media |
| 37 |  Markiplier |
87,668 | 2.5% | Social media influencer | Games |
| 38 |  KSI |
85,053 | 1.6% | Social media influencer | Internet & Social Media |
| 39 |  Adin Ross |
77,108 | 2.1% | Social media influencer | Internet & Social Media |
| 40 |  Chloe Ting |
73,678 | 2.2% | Social media influencer | Sports |
| 41 |  loish |
73,082 | 51.4% | Social media influencer | Internet & Social Media |
| 42 |  Alexa Chung |
69,694 | 4.5% | Social media influencer | Fashion & Accessoires |
| 43 |  SSSniperWolf |
57,584 | 1.4% | Social media influencer | Internet & Social Media |
| 44 |  Brittany Furlan |
53,391 | 2.8% | Social media influencer | Internet & Social Media |
| 45 |  Christina Grimmie |
48,707 | 2.7% | Social media influencer | Music & Radio |
| 46 |  Doug the Pug |
46,788 | 3.0% | Social media influencer | Internet & Social Media |
| 47 |  Lindsey Stirling |
45,614 | 1.8% | Social media influencer | Music & Radio |
| 48 |  Jessica Nigri |
37,784 | 4.0% | Social media influencer | Internet & Social Media |
| 49 |  Alica Schmidt |
36,877 | 1.5% | Social media influencer | Sports |
| 50 |  Perez Hilton |
34,471 | 1.6% | Social media influencer | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest social media influencer in Brazil?
Staiy currently leads with an estimated audience of 7,711,357 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.