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Top 100 Social media influencers in Brazil

This curated ranking covers the 100 largest social media influencers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 630 social media influencers tracked in Brazil, the 100 ranked here account for the largest measured audience reach. boca rosa, Hugo Gloss and MrBeast lead the list with a combined estimated audience of 4.1M people. Across all 100 entries the average audience size is 147k, and the largest, boca rosa, reaches around 1.6M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Vitaly Zdorovetskiy 30k 40.2 35.0% Social media influencer
52 Nara Smith 29k 33.3 78.5% Social media influencer
53 Lindsey Pelas 28k 33.6 0.0% Social media influencer
54 Nash Grier 27k 33.2 70.3% Social media influencer
55 Maul 27k 36.7 57.7% Social media influencer
56 Juanpa Zurita 26k 41.7 68.9% Social media influencer
57 Laura Müller 24k 39.4 83.0% Social media influencer
58 Nicola Cavanis 24k 29.1 85.4% Social media influencer
59 Longboard Girls Crew 24k 39.3 43.8% Social media influencer
60 Shane Dawson 23k 33.3 47.8% Social media influencer
61 Kelly Wearstler 23k 38.3 75.6% Social media influencer
62 Jo Lindner 20k 39.6 60.9% Social media influencer
63 Mariano Di Vaio 20k 40.7 68.5% Social media influencer
64 Vsauce 19k 36.1 69.6% Social media influencer
65 Benx 19k 25.4 26.3% Social media influencer
66 Casey Neistat 18k 38.6 59.8% Social media influencer
67 Yuya 17k 36.6 49.6% Social media influencer
68 Adalia Rose 17k 26.2 73.9% Social media influencer
69 Matthew Hussey 17k 37.8 75.2% Social media influencer
70 Dylan Mulvaney 16k 32.5 64.7% Social media influencer
71 Nikita Dragun 16k 31.9 72.9% Social media influencer
72 ViscaBarca 16k 29.6 20.7% Social media influencer
73 omar borkan al gala 15k 45.1 50.0% Social media influencer
74 David Dobrik 15k 34.3 62.4% Social media influencer
75 Sidemen 14k 35.1 41.5% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Brazil?

boca rosa currently leads with an estimated audience of 1.6M people in Brazil.

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