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Popularity ranking · Brazil

The 100 most popular Social Media Influencers in Brazil

This curated ranking covers the 100 largest social media influencers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 637 social media influencers tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Calvin Kleinen, boca rosa and Hugo Gloss lead the list with a combined estimated audience of 5.3M people. Across all 100 entries the average audience size is 165k, and the largest, Calvin Kleinen, reaches around 2.4M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Jo Lindner 30k 38.7 64.0% Social media influencer
52 Maul 29k 30.7 66.1% Social media influencer
53 Lindsey Pelas 27k 33.6 0.0% Social media influencer
54 Juanpa Zurita 27k 41.7 68.9% Social media influencer
55 Nash Grier 26k 33.2 70.3% Social media influencer
56 Alica Schmidt 26k 36.5 55.8% Social media influencer
57 Benx 25k 30.3 34.3% Social media influencer
58 Longboard Girls Crew 24k 39.3 43.8% Social media influencer
59 Shane Dawson 24k 33.3 47.8% Social media influencer
60 Kelly Wearstler 23k 38.3 75.6% Social media influencer
61 Nara Smith 23k 29.4 75.8% Social media influencer
62 Vitaly Zdorovetskiy 22k 40.2 35.0% Social media influencer
63 Nicola Cavanis 22k 23.4 84.9% Social media influencer
64 Dylan Mulvaney 20k 35.8 68.3% Social media influencer
65 Vsauce 19k 36.1 69.6% Social media influencer
66 Casey Neistat 18k 38.6 59.8% Social media influencer
67 Yuya 18k 36.6 49.6% Social media influencer
68 Mariano Di Vaio 17k 40.7 68.5% Social media influencer
69 Adalia Rose 17k 26.2 73.9% Social media influencer
70 Sidemen 17k 32.8 54.3% Social media influencer
71 Matthew Hussey 16k 37.8 75.2% Social media influencer
72 omar borkan al gala 15k 45.1 50.0% Social media influencer
73 David Dobrik 15k 32.4 64.7% Social media influencer
74 Nikita Dragun 15k 32.6 79.0% Social media influencer
75 Filthy Frank 14k 20.8 14.9% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Brazil?

Calvin Kleinen currently leads with an estimated audience of 2.4M people in Brazil.

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