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Popularity ranking · Brazil

The 100 most popular Social Media Influencers in Brazil

This curated ranking covers the 100 largest social media influencers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 637 social media influencers tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Calvin Kleinen, boca rosa and Hugo Gloss lead the list with a combined estimated audience of 5.3M people. Across all 100 entries the average audience size is 165k, and the largest, Calvin Kleinen, reaches around 2.4M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 BRKsEDU 130k 25.5 14.3% Social media influencer
27 Alice Salazar 102k 35.4 92.7% Social media influencer
28 Geração de Valor 100k 32.8 59.0% Social media influencer
29 Gambo 91k 30.5 64.2% Social media influencer
30 Alexa Chung 85k 39.1 63.5% Social media influencer
31 KSI 82k 30.3 34.1% Social media influencer
32 DAVE 66k 30.5 64.2% Social media influencer
33 Adin Ross 60k 34.4 33.0% Social media influencer
34 Lele Pons 60k 34.7 44.3% Social media influencer
35 Olivia Palermo 59k 38.8 75.7% Social media influencer
36 SSSniperWolf 58k 32.7 54.7% Social media influencer
37 Sina Deinert 58k 22.9 78.6% Social media influencer
38 Chloe Ting 55k 31.0 56.1% Social media influencer
39 Christina Grimmie 55k 22.3 63.8% Social media influencer
40 Jessica Nigri 52k 36.1 43.5% Social media influencer
41 Brittany Furlan 47k 42.8 66.1% Social media influencer
42 Lindsey Stirling 46k 41.8 52.8% Social media influencer
43 Alix Earle 43k 30.6 67.1% Social media influencer
44 Shroud 43k 33.0 48.1% Social media influencer
45 izzi 39k 30.7 66.1% Social media influencer
46 Divi 39k 30.5 64.2% Social media influencer
47 vince 36k 30.5 64.2% Social media influencer
48 Perez Hilton 35k 37.4 59.3% Social media influencer
49 Sev 34k 30.7 66.1% Social media influencer
50 Jenna Marbles 31k 35.9 78.7% Social media influencer

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Brazil?

Calvin Kleinen currently leads with an estimated audience of 2.4M people in Brazil.

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