Contact us
Top list · Brazil

Top 100 Social media influencers in Brazil

This curated ranking covers the 100 largest social media influencers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 630 social media influencers tracked in Brazil, the 100 ranked here account for the largest measured audience reach. boca rosa, Hugo Gloss and MrBeast lead the list with a combined estimated audience of 4.1M people. Across all 100 entries the average audience size is 147k, and the largest, boca rosa, reaches around 1.6M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Alice Salazar 107k 35.4 92.7% Social media influencer
27 Geração de Valor 102k 32.8 59.0% Social media influencer
28 Gambo 89k 37.5 54.9% Social media influencer
29 KSI 84k 32.4 24.1% Social media influencer
30 Lele Pons 81k 34.7 44.3% Social media influencer
31 Adin Ross 80k 38.4 40.1% Social media influencer
32 Sina Deinert 79k 29.3 81.5% Social media influencer
33 Alexa Chung 74k 39.1 63.5% Social media influencer
34 Chloe Ting 68k 33.3 44.5% Social media influencer
35 DAVE 64k 37.5 54.9% Social media influencer
36 SSSniperWolf 58k 33.9 48.3% Social media influencer
37 Brittany Furlan 57k 42.8 66.1% Social media influencer
38 Christina Grimmie 49k 22.3 63.8% Social media influencer
39 Jessica Nigri 47k 36.1 43.5% Social media influencer
40 Olivia Palermo 47k 38.8 75.7% Social media influencer
41 Shroud 46k 34.6 36.3% Social media influencer
42 Lindsey Stirling 43k 41.8 52.8% Social media influencer
43 Divi 38k 37.5 54.9% Social media influencer
44 izzi 37k 36.7 57.7% Social media influencer
45 Alix Earle 37k 30.6 67.1% Social media influencer
46 vince 35k 37.5 54.9% Social media influencer
47 Perez Hilton 33k 37.4 59.3% Social media influencer
48 Sev 32k 36.7 57.7% Social media influencer
49 Jenna Marbles 31k 35.9 78.7% Social media influencer
50 Alica Schmidt 31k 39.2 59.2% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Brazil?

boca rosa currently leads with an estimated audience of 1.6M people in Brazil.

Other top lists in Brazil

Radio Stations Real estates Premijer Liga TFF 1. Lig Non-governmental organizations Watches Boat shows Bundesliga Casting shows Indie pops
Related top lists Internet & Social Media · More audiences in Brazil