Top 33 Social medias in Brazil
This curated ranking covers the 33 largest social medias in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Instagram, WhatsApp and YouTube lead the list with a combined estimated audience of 83,291,878 people. Across all 33 entries the average audience size is 5,278,359, and the largest, Instagram, reaches around 29,377,729 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each social media, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
29,377,729 | 2.5% | Social media | Internet & Social Media |
| 2 |  WhatsApp |
28,365,556 | 4.8% | Social media | Internet & Social Media |
| 3 |  YouTube |
25,548,593 | 1.3% | Social media | Movies & TV |
| 4 |  TikTok |
17,984,374 | 2.7% | Social media | Internet & Social Media |
| 5 |  X |
14,927,077 | 2.4% | Social media | Internet & Social Media |
| 6 |  Facebook |
13,533,260 | 2.1% | Social media | Internet & Social Media |
| 7 |  Pinterest |
10,706,009 | 2.3% | Social media | Internet & Social Media |
| 8 |  Tumblr |
5,644,541 | 8.2% | Social media | Internet & Social Media |
| 9 |  Reddit |
5,643,964 | 3.1% | Social media | Internet & Social Media |
| 10 |  Twitch |
4,894,955 | 3.4% | Social media | Games |
| 11 |  Flickr |
4,185,792 | 12.6% | Social media | Internet & Social Media |
| 12 |  LinkedIn |
2,815,334 | 1.7% | Social media | Internet & Social Media |
| 13 |  Bluesky |
2,552,357 | 3.5% | Social media | Internet & Social Media |
| 14 |  Snapchat |
1,925,467 | 1.4% | Social media | Internet & Social Media |
| 15 |  YouTube Kids |
1,851,856 | 4.3% | Social media | Movies & TV |
| 16 |  Tagged |
1,094,916 | 6.7% | Social media | Internet & Social Media |
| 17 |  VK (social network) |
954,947 | 2.5% | Social media | Internet & Social Media |
| 18 |  WeChat |
623,266 | 2.4% | Social media | Internet & Social Media |
| 19 |  Slither.io |
555,655 | 5.4% | Social media | Internet & Social Media |
| 20 |  Facebook Messenger |
292,360 | 0.2% | Social media | Internet & Social Media |
| 21 |  Myspace |
121,895 | 2.0% | Social media | Internet & Social Media |
| 22 |  Untappd |
117,386 | 11.1% | Social media | Internet & Social Media |
| 23 |  Truth Social |
97,887 | 0.9% | Social media | Internet & Social Media |
| 24 |  Threads |
77,622 | 0.5% | Social media | Internet & Social Media |
| 25 |  Hi5 |
66,723 | 3.5% | Social media | Internet & Social Media |
| 26 |  Clubhouse |
55,551 | 1.1% | Social media | Internet & Social Media |
| 27 |  Gaia Online |
41,163 | 4.0% | Social media | Internet & Social Media |
| 28 |  Picasa |
41,106 | 5.2% | Social media | Internet & Social Media |
| 29 |  XING |
38,648 | 0.6% | Social media | Internet & Social Media |
| 30 |  musical.ly |
34,747 | 2.5% | Social media | Internet & Social Media |
| 31 |  Socialbakers |
12,253 | 22.0% | Social media | Internet & Social Media |
| 32 |  skyrock |
2,180 | 0.4% | Social media | Internet & Social Media |
| 33 |  Post Planner |
708 | 1.2% | Social media | Technology & Electronics |
Frequently asked questions
How is this Top 33 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each social media by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest social media in Brazil?
Instagram currently leads with an estimated audience of 29,377,729 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.