Pinterest Audience in Brazil
Pinterest has an estimated audience of 10,706,009 people in Brazil. 68.4% are female, 31.6% are male, average age 37.8. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: True Detective, Sodimac, Bed sheet, Landscape design, Fargo (film).
The average Pinterest fan in Brazil is 37.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include True Detective, Sodimac, Bed sheet, with strongest over-indexing on True Detective (1.98× the country average). Demographically, the Pinterest audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Pinterest fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 37.8 |
| Estimated audience size | 10,706,009 |
Audience persona
The typical Pinterest fan in Brazil is more female, around 37.8 years old, with strong Social Media Usage tendencies and a notable affinity for True Detective.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,119,957 | 0.76× |
| Minas Gerais | 900,935 | 0.81× |
| Rio de Janeiro | 740,426 | 0.74× |
| Bahia | 678,601 | 0.96× |
| Rio Grande do Sul | 676,701 | 1.07× |
| Paraná | 674,360 | 1.03× |
| Pernambuco | 524,666 | 1.07× |
| Santa Catarina | 488,807 | 1× |
| Ceará | 478,299 | 1.02× |
| Goiás | 377,815 | 0.92× |
| Pará | 355,961 | 1.02× |
| Maranhão | 308,960 | 1.15× |
| Mato Grosso | 256,826 | 1.28× |
| Paraíba | 236,885 | 1.1× |
| Espírito Santo | 201,315 | 0.9× |
| Amazonas | 196,583 | 1.06× |
| Rio Grande do Norte | 180,739 | 1.01× |
| Piauí | 168,472 | 1.13× |
| Alagoas | 159,216 | 1.02× |
| Federal District | 146,681 | 0.82× |
| Mato Grosso do Sul | 129,854 | 0.83× |
| Sergipe | 115,353 | 1.03× |
| Rondônia | 94,099 | 1.05× |
| Tocantins | 71,563 | 1.01× |
| Amapá | 43,009 | 1.13× |
| Acre | 35,957 | 0.96× |
| Roraima | 32,876 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| True Detective | 1.98× | Movies & TV |
| Sodimac | 1.98× | Home & Garden |
| Bed sheet | 1.5× | Home & Garden |
| Landscape design | 1.75× | Business & Career |
| Fargo (film) | 3.07× | Movies & TV |
| IKEA | 1.95× | Home & Garden |
| Pantone | 3.59× | Business & Career |
| Quilting | 1.52× | Home & Garden |
| Engineering education | 4.92× | Business & Career |
| NBA Store | 4.42× | Shopping |
| Design thinking | 3.36× | Business & Career |
| Criminal Minds | 1.86× | Movies & TV |
| Zara Home | 1.54× | Home & Garden |
| Casa e Jardim | 1.67× | Home & Garden |
| Discovery Home & Health | 1.51× | Movies & TV |
| Lília Cabral | 1.53× | Movies & TV |
| Tudo Gostoso | 1.54× | Food & Beverages |
| Engineered wood | 2.23× | Home & Garden |
| Top (clothing) | 1.53× | Fashion & Accessoires |
| CSI: Miami | 2.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.45 |
| Extroversion | THRILL | 1.23 |
| Design Affinity | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.14 |
| Quality Awareness | PREMIUM | 1.1 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 5.0% |
| Germany | 3.2% |
See Pinterest audiences in other countries
More Social media audiences in Brazil
Frequently asked questions
How many fans does Pinterest have in Brazil?
Pinterest has an estimated audience of 10,706,009 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Pinterest fans?
68.4% of Pinterest fans are female, 31.6% are male, with an average age of 37.8 years.
Which brands do Pinterest fans like most?
Pinterest fans show strongest brand affinity for True Detective (1.98×), Sodimac (1.98×), and Bed sheet (1.5×) over the country average.
Where do Pinterest fans live in Brazil?
Pinterest fans in Brazil are most concentrated in São Paulo (reach 2,119,957), Minas Gerais (reach 900,935), and Rio de Janeiro (reach 740,426). These three regions account for the largest share of the active audience.
What other brands do Pinterest fans also like?
Beyond Pinterest itself, the audience over-indexes on Sodimac (1.98×), Bed sheet (1.5×), Landscape design (1.75×), and Fargo (film) (3.07×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.