Contact us
Popularity ranking · Brazil

The 100 most popular Social Media Influencers in Brazil

This curated ranking covers the 100 largest social media influencers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 637 social media influencers tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Calvin Kleinen, boca rosa and Hugo Gloss lead the list with a combined estimated audience of 5.3M people. Across all 100 entries the average audience size is 165k, and the largest, Calvin Kleinen, reaches around 2.4M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

I'm a brand or agency → I'm a rights holder or venue → I plan tours or events →

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Zach King 13k 34.7 47.7% Social media influencer
77 Rachel Zoe 13k 37.5 77.8% Social media influencer
78 Tess Holliday 12k 37.6 78.5% Social media influencer
79 Tfue 12k 32.6 48.2% Social media influencer
80 Simex 12k 25.0 52.4% Social media influencer
81 Dude Perfect 12k 33.0 36.3% Social media influencer
82 larissa reis 11k 33.1 32.7% Social media influencer
83 tyler1 11k 32.6 48.5% Social media influencer
84 Jeremy Fragrance 11k 36.6 70.1% Social media influencer
85 brent rivera 11k 41.7 53.7% Social media influencer
86 Mois 10k 28.2 59.6% Social media influencer
87 Crash Course (YouTube) 10k 34.6 62.8% Social media influencer
88 Lilly Singh 10k 26.7 58.3% Social media influencer
89 Dean Schneider 9.8k 39.8 54.9% Social media influencer
90 Stefania Ferrario 9.4k 25.0 29.5% Social media influencer
91 Bob Harper (personal trainer) 9.3k 34.5 43.8% Social media influencer
92 Laura Lee 9.3k 31.0 91.6% Social media influencer
93 Sailor Jerry 9.3k 31.6 62.7% Social media influencer
94 Benji Krol 9.2k 30.6 67.1% Social media influencer
95 ViscaBarca 9.1k 28.6 24.3% Social media influencer
96 Ashley Alexiss 9k 37.8 59.2% Social media influencer
97 Cathy Hummels 8.8k 37.7 49.1% Social media influencer
98 Marques Brownlee 8.7k 32.4 47.7% Social media influencer
99 Luisito Comunica 8.7k 31.8 55.7% Social media influencer
100 Stable Ronaldo 8.7k 33.9 42.6% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory → For brands, rights holders & promoters →

Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Brazil?

Calvin Kleinen currently leads with an estimated audience of 2.4M people in Brazil.

Other top lists in Brazil

Blogs / Blogging Search Engines Content Types Dating Website / Newspaper / Magazines Productivities Social Medias Browsers Online / Mobile Marketing Communications
Related top lists Internet & Social Media · More audiences in Brazil