Cathy Hummels Audience in Germany
Cathy Hummels has an estimated audience of 1,157,223 people in Germany. 67.4% are female, 32.6% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Huaraz, Kenay Home, Home Office, Hebe, Cosenza Calcio.
The average Cathy Hummels fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Huaraz, Kenay Home, Home Office, with strongest over-indexing on Huaraz (68.1× the country average). Demographically, the Cathy Hummels audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer
Demographics of Cathy Hummels fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 30.6 |
| Estimated audience size | 1,157,223 |
Audience persona
The typical Cathy Hummels fan in Germany is more female, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Huaraz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 304,178 | 1.2× |
| Bayern | 265,604 | 1.43× |
| Baden-Württemberg | 171,951 | 1.09× |
| Niedersachsen | 122,292 | 1.09× |
| Hessen | 87,196 | 0.99× |
| Rheinland-Pfalz | 66,210 | 1.14× |
| Sachsen | 59,895 | 1.06× |
| Berlin | 47,956 | 0.93× |
| Schleswig-Holstein | 38,823 | 0.93× |
| Brandenburg | 31,360 | 0.87× |
| Thüringen | 26,866 | 0.91× |
| Sachsen-Anhalt | 26,202 | 0.87× |
| Hamburg | 25,488 | 0.97× |
| Mecklenburg-Vorpommern | 19,736 | 0.89× |
| Saarland | 12,394 | 0.87× |
| Bremen | 7,401 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huaraz | 68.1× | Travel & Leisure |
| Kenay Home | 53.22× | Home & Garden |
| Home Office | 2.54× | Business & Career |
| Hebe | 8.22× | Home & Garden |
| Cosenza Calcio | 27.97× | Sports |
| Progressive rock | 2.59× | Music & Radio |
| Snow White (Fables) | 2.91× | Literature |
| Stradivarius | 1.96× | Shopping |
| Škoda Kodiaq | 2.32× | Cars & Mobility |
| Horb am Neckar | 8.78× | Travel & Leisure |
| Hatten | 5.71× | Travel & Leisure |
| TVP2 | 10.95× | Movies & TV |
| Buddy – The Buddy Holly Story | 4.27× | Music & Radio |
| Hog Hunting | 4.15× | Sports |
| Home Delivery | 2.11× | Food & Beverages |
| Google Photos | 2.16× | Technology & Electronics |
| Mohamed Salah | 2.71× | Sports |
| Bank account | 2.13× | Business & Career |
| Matala, Crete | 6.98× | Travel & Leisure |
| Grappling | 1.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.34 |
| Design Affinity | PREMIUM | 1.26 |
| Creativity | OPEN | 1.16 |
| DIY Mentality | THRILL | 1.14 |
| Sports Activity | POWER | 1.14 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.6% |
| Austria | 5.2% |
| Netherlands | 2.9% |
See Cathy Hummels audiences in other countries
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Frequently asked questions
How many fans does Cathy Hummels have in Germany?
Cathy Hummels has an estimated audience of 1,157,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cathy Hummels fans?
67.4% of Cathy Hummels fans are female, 32.6% are male, with an average age of 30.6 years.
Which brands do Cathy Hummels fans like most?
Cathy Hummels fans show strongest brand affinity for Huaraz (68.1×), Kenay Home (53.22×), and Home Office (2.54×) over the country average.
Where do Cathy Hummels fans live in Germany?
Cathy Hummels fans in Germany are most concentrated in Nordrhein-Westfalen (reach 304,178), Bayern (reach 265,604), and Baden-Württemberg (reach 171,951). These three regions account for the largest share of the active audience.
What other brands do Cathy Hummels fans also like?
Beyond Cathy Hummels itself, the audience over-indexes on Kenay Home (53.22×), Home Office (2.54×), Hebe (8.22×), and Cosenza Calcio (27.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cathy Hummels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.