Rascasse Audience Intelligence

Cathy Hummels Audience in Germany

A data profile of the people who buy, follow and care about Cathy Hummels in Germany — modelled from more than twelve digital signal sources. Cathy Hummels has an estimated audience of 1,053,947 people in Germany.

#9among Social media influencer in Germany#855among Person in Germany#341in Fashion & Accessoires

The average Cathy Hummels fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Emre Can, Theo James, Howard Carpendale, with strongest over-indexing on Emre Can (64.59× the country average).

Demographically, the Cathy Hummels audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cathy Hummels fan in Germany is more female, around 30.1 years old, with strong Sustainability tendencies and a notable affinity for Emre Can.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cathy Hummels profile in Germany.

Audience size
1.1M
in Germany
Gender
57.9%♀
42.1% male
Age
30.1
average years
Country rank
#6228
Person in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cathy Hummels fans

57.9% are female, 42.1% are male, average age 30.1.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Cathy Hummels audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age30.1
Estimated audience size1,053,947
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Cathy Hummels audience in Germany
Age bracketShare%
16-1945%
20-2924%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

74.3%

of the worldwide Cathy Hummels audience comes from Germany.

Worldwide audience distribution share by country for Cathy Hummels
CountryShare
Germany74.3%
Austria5.5%
Switzerland3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cathy Hummels audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cathy Hummels fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.43×
02Nordrhein-Westfalen~300K1.15×
03Rheinland-Pfalz~70K1.13×
04Baden-Württemberg~200K1.08×
05Niedersachsen~100K1.05×
06Sachsen~60K1.05×
07Hamburg~30K0.97×
08Saarland~10K0.97×
09Hessen~80K0.95×
10Thüringen~30K0.95×
11Schleswig-Holstein~40K0.93×
12Mecklenburg-Vorpommern~20K0.93×
13Sachsen-Anhalt~30K0.91×
14Brandenburg~30K0.89×
15Berlin~50K0.87×
16Bremen~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Cathy Hummels, Germany
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cathy Hummels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cathy Hummels audience
#·InterestCategoryAffinity×
01Emre CanSports64.59×
02Julian DraxlerSports34.29×
03Theo JamesMovies & TV30.18×
04Miranda CosgroveMovies & TV20.00×
05Annemarie CarpendaleMovies & TV16.53×
06Bastian SchweinsteigerSports13.55×
07Timo WernerSports12.97×
08Mario GötzeSports11.74×
09Howard CarpendaleMusic & Radio11.60×
10Miroslav KloseSports11.20×
11Michael BallackSports8.51×
12Heidi KlumFashion & Accessoires6.16×
13TargobankBusiness & Career4.95×
14SC FreiburgSports4.59×
15Thomas MüllerSports4.35×
16SunExpressTravel & Leisure4.15×
17Borussia MönchengladbachSports3.88×
18Borussia DortmundSports2.91×
19VfB StuttgartSports2.88×
20FC Bayern MunichSports1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cathy Hummels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cathy Hummels audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.26×
Design AffinityPREMIUM1.25×
Risk AppetiteTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cathy Hummels audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
Urban LifestyleOPEN0.90×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cathy Hummels have in Germany?

Cathy Hummels has an estimated audience of 1,053,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cathy Hummels fans?

57.9% of Cathy Hummels fans are female, 42.1% are male, with an average age of 30.1 years.

03

Which brands do Cathy Hummels fans like most?

Cathy Hummels fans show strongest brand affinity for Emre Can (64.59×), Theo James (30.18×), and Howard Carpendale (11.6×) over the country average.

04

Where do Cathy Hummels fans live in Germany?

Cathy Hummels fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cathy Hummels fans also like?

Beyond Cathy Hummels itself, the audience over-indexes on Theo James (30.18×), Howard Carpendale (11.6×), Bastian Schweinsteiger (13.55×), and Julian Draxler (34.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cathy Hummels audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cathy Hummels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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