Rascasse Audience Intelligence

Theo James Audience in Germany

A data profile of the people who buy, follow and care about Theo James in Germany — modelled from more than twelve digital signal sources. Theo James has an estimated audience of 567,547 people in Germany.

#644among Actor Actress or TV Star in Germany#1933among Person in Germany#1579in Movies & TV

The average Theo James fan in Germany is 22.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Armie Hammer, Müller (company), A Beautiful Mind (film), with strongest over-indexing on Armie Hammer (161.28× the country average).

Demographically, the Theo James audience skews more female with an average age of 22.4, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Theo James fan in Germany is more female, around 22.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Armie Hammer.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Theo James profile in Germany.

Audience size
568K
in Germany
Gender
90.7%♀
9.3% male
Age
22.4
average years
Country rank
#10587
Person in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theo James fans

90.7% are female, 9.3% are male, average age 22.4.

Fig. 02

Gender split

90.7%
Female
9.3%
Male
Demographic split for Theo James audience in Germany
MetricValue
Female90.7%
Male9.3%
Average age22.4
Estimated audience size567,547
Fig. 03

Age distribution

Ø 22.4
average years
Age distribution of the Theo James audience in Germany
Age bracketShare%
16-1973%
20-2920%
30-397%
40-490%
50+0%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Theo James audience comes from Germany.

Worldwide audience distribution share by country for Theo James
CountryShare
United States25.3%
United Kingdom7.7%
France4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theo James audience in Germany is strongest.

Fig. 05

Top regions by affinity

Theo James fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.33×
02Berlin~40K1.31×
03Hessen~60K1.26×
04Bayern~100K1.08×
05Baden-Württemberg~100K1.08×
06Niedersachsen~70K1.03×
07Rheinland-Pfalz~30K1.03×
08Bremen~6K1.03×
09Nordrhein-Westfalen~100K0.97×
10Schleswig-Holstein~20K0.95×
11Saarland~7K0.89×
12Brandenburg~20K0.86×
13Sachsen~30K0.83×
14Mecklenburg-Vorpommern~10K0.82×
15Sachsen-Anhalt~10K0.81×
16Thüringen~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Theo James, Germany
0.76×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theo James audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theo James audience
#·InterestCategoryAffinity×
01iMoneyBusiness & Career1036.77×
02A Beautiful Mind (film)Movies & TV169.41×
03Armie HammerMovies & TV161.28×
04BMW PGA ChampionshipSports156.80×
05BMW Championship (PGA Tour)Sports133.13×
06Julian DraxlerSports118.59×
07Martin KaymerSports81.71×
08Vendée GlobeSports70.00×
09The Tour ChampionshipSports67.50×
10Ozon.ruShopping64.00×
11Falabella (retail store)Fashion & Accessoires53.10×
12Schindler's ListMovies & TV34.29×
13Julian BrandtSports30.18×
14Cathy HummelsFashion & Accessoires30.18×
15Mats HummelsSports30.18×
16Reese WitherspoonMovies & TV26.44×
17Müller (company)Food & Beverages26.29×
18Benedict CumberbatchMovies & TV25.75×
19Jamie DornanMovies & TV24.28×
20Titanic (1997 film)Movies & TV22.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theo James audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theo James audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.56×
Community OrientationOPEN2.39×
Family OrientationCONSERVATISM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theo James audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.46×
Urban LifestyleOPEN0.51×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Theo James have in Germany?

Theo James has an estimated audience of 567,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Theo James fans?

90.7% of Theo James fans are female, 9.3% are male, with an average age of 22.4 years.

03

Which brands do Theo James fans like most?

Theo James fans show strongest brand affinity for Armie Hammer (161.28×), Müller (company) (26.29×), and A Beautiful Mind (film) (169.41×) over the country average.

04

Where do Theo James fans live in Germany?

Theo James fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Theo James fans also like?

Beyond Theo James itself, the audience over-indexes on Müller (company) (26.29×), A Beautiful Mind (film) (169.41×), Julian Draxler (118.59×), and iMoney (1036.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Theo James audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Theo James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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