Julian Brandt Audience in Germany

Julian Brandt has an estimated audience of 1,165,752 people in Germany. 30.5% are female, 69.5% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Theo James, Borussia Dortmund, Yann Sommer, Frank Lampard, Timo Werner.

The average Julian Brandt fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Theo James, Borussia Dortmund, Yann Sommer, with strongest over-indexing on Theo James (68.1× the country average). Demographically, the Julian Brandt audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Julian Brandt fans

Demographic split for Julian Brandt audience in Germany
MetricValue
Female30.5%
Male69.5%
Average age35.4
Estimated audience size1,165,752

Audience persona

The typical Julian Brandt fan in Germany is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Theo James.

Top regions in Germany

Top regions ranked by reach for Julian Brandt in Germany
RegionReachAffinity
Nordrhein-Westfalen454,2061.77×
Bayern152,1140.81×
Baden-Württemberg148,6930.93×
Niedersachsen139,0231.22×
Hessen84,1710.94×
Rheinland-Pfalz53,0850.9×
Sachsen52,8290.92×
Berlin42,0230.8×
Schleswig-Holstein40,3100.96×
Brandenburg34,6510.95×
Sachsen-Anhalt26,6120.88×
Thüringen26,4470.89×
Hamburg25,5030.96×
Mecklenburg-Vorpommern20,5720.92×
Bremen13,7551.37×
Saarland11,1340.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Julian Brandt audience
BrandAffinityCategory
Theo James68.1×Movies & TV
Borussia Dortmund5.49×Sports
Yann Sommer42.89×Sports
Frank Lampard144.56×Sports
Timo Werner22.5×Sports
Nuri Şahin57.77×Sports
Arjen Robben38.71×Sports
Julian Draxler35.4×Sports
SV Werder Bremen4.41×Sports
VfB Stuttgart4.99×Sports
Emre Can28.52×Sports
Lars Bender80.7×Sports
FC Bayern Munich3.22×Sports
Gary Lineker65.29×Sports
Franck Ribéry54.45×Sports
2. Bundesliga4.3×Sports
Bastian Schweinsteiger10.35×Sports
RB Leipzig5.26×Sports
Sebastian Rode60.89×Sports
FIFA World Cup3.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Julian Brandt audience
TraitClusterScore
PatriotismCONSERVATISM1.19
Early Adopter MentalityPOWER1.08
Risk AppetiteTHRILL1.04
Sports ActivityPOWER1.04
Social Media UsageJOY0.97
Career OrientationPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for Julian Brandt
CountryShare
Germany62.4%
Brazil4.4%
United States2.8%

See Julian Brandt audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does Julian Brandt have in Germany?

Julian Brandt has an estimated audience of 1,165,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Julian Brandt fans?

30.5% of Julian Brandt fans are female, 69.5% are male, with an average age of 35.4 years.

Which brands do Julian Brandt fans like most?

Julian Brandt fans show strongest brand affinity for Theo James (68.1×), Borussia Dortmund (5.49×), and Yann Sommer (42.89×) over the country average.

Where do Julian Brandt fans live in Germany?

Julian Brandt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 454,206), Bayern (reach 152,114), and Baden-Württemberg (reach 148,693). These three regions account for the largest share of the active audience.

What other brands do Julian Brandt fans also like?

Beyond Julian Brandt itself, the audience over-indexes on Borussia Dortmund (5.49×), Yann Sommer (42.89×), Frank Lampard (144.56×), and Timo Werner (22.5×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Julian Brandt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.