Philipp Lahm Audience in Germany
Philipp Lahm has an estimated audience of 356,974 people in Germany. 33.0% are female, 67.0% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Timo Werner, Transfermarkt, Kevin Trapp, Yann Sommer, David Alaba.
The average Philipp Lahm fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Timo Werner, Transfermarkt, Kevin Trapp, with strongest over-indexing on Timo Werner (72.66× the country average). Demographically, the Philipp Lahm audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Philipp Lahm fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 34.5 |
| Estimated audience size | 356,974 |
Audience persona
The typical Philipp Lahm fan in Germany is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Timo Werner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,256 | 1.09× |
| Bayern | 81,661 | 1.42× |
| Baden-Württemberg | 56,953 | 1.17× |
| Niedersachsen | 35,171 | 1.01× |
| Hessen | 30,367 | 1.12× |
| Rheinland-Pfalz | 19,928 | 1.11× |
| Sachsen | 15,775 | 0.9× |
| Berlin | 15,568 | 0.98× |
| Schleswig-Holstein | 12,840 | 1× |
| Brandenburg | 10,366 | 0.94× |
| Thüringen | 8,287 | 0.91× |
| Sachsen-Anhalt | 7,953 | 0.86× |
| Hamburg | 7,745 | 0.96× |
| Mecklenburg-Vorpommern | 6,273 | 0.92× |
| Saarland | 3,975 | 0.91× |
| Bremen | 2,133 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Timo Werner | 72.66× | Sports |
| Transfermarkt | 20× | Sports |
| Kevin Trapp | 88.35× | Sports |
| Yann Sommer | 85.26× | Sports |
| David Alaba | 56.75× | Sports |
| Julian Brandt | 43.96× | Sports |
| Mario Gómez | 96.43× | Sports |
| VfL Bochum | 23.2× | Sports |
| Dynamo Dresden | 15.42× | Sports |
| Kevin Volland | 81.52× | Sports |
| Nuri Şahin | 98.12× | Sports |
| Arjen Robben | 78.64× | Sports |
| Joshua Kimmich | 33.93× | Sports |
| Serge Gnabry | 47.92× | Sports |
| Mats Hummels | 34.97× | Sports |
| Borussia Dortmund | 4.84× | Sports |
| Claudio Pizarro | 87.82× | Sports |
| FC Bayern Munich | 6.01× | Sports |
| Jérôme Boateng | 41.97× | Sports |
| Matthias Ginter | 83.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.18 |
| Sports Activity | POWER | 1.03 |
| LGBTQ+ Identity | OPEN | 1.01 |
| Social Media Usage | JOY | 1.01 |
| Risk Appetite | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.8% |
| Brazil | 6.8% |
| United States | 4.5% |
See Philipp Lahm audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Philipp Lahm have in Germany?
Philipp Lahm has an estimated audience of 356,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Philipp Lahm fans?
33.0% of Philipp Lahm fans are female, 67.0% are male, with an average age of 34.5 years.
Which brands do Philipp Lahm fans like most?
Philipp Lahm fans show strongest brand affinity for Timo Werner (72.66×), Transfermarkt (20×), and Kevin Trapp (88.35×) over the country average.
Where do Philipp Lahm fans live in Germany?
Philipp Lahm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,256), Bayern (reach 81,661), and Baden-Württemberg (reach 56,953). These three regions account for the largest share of the active audience.
What other brands do Philipp Lahm fans also like?
Beyond Philipp Lahm itself, the audience over-indexes on Transfermarkt (20×), Kevin Trapp (88.35×), Yann Sommer (85.26×), and David Alaba (56.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Philipp Lahm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.