Rascasse Audience Intelligence

Philipp Lahm Audience in Germany

A data profile of the people who buy, follow and care about Philipp Lahm in Germany — modelled from more than twelve digital signal sources. Philipp Lahm has an estimated audience of 492,417 people in Germany.

#293among Soccer in Germany#2267among Person in Germany#931in Sports

The average Philipp Lahm fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Timo Werner, Kevin Trapp, Transfermarkt, with strongest over-indexing on Timo Werner (72.66× the country average).

Demographically, the Philipp Lahm audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Philipp Lahm fan in Germany is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Timo Werner.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philipp Lahm profile in Germany.

Audience size
492K
in Germany
Gender
33.0%♀
67.0% male
Age
34.5
average years
Country rank
#11888
Person in Germany
Fig. 01

Search interest · 12-month trend

+172%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philipp Lahm fans

33.0% are female, 67.0% are male, average age 34.5.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Philipp Lahm audience in Germany
MetricValue
Female33.0%
Male67.0%
Average age34.5
Estimated audience size492,417
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Philipp Lahm audience in Germany
Age bracketShare%
16-1936%
20-2919%
30-3915%
40-4913%
50+16%
Fig. 04

Worldwide distribution

46.1%

of the worldwide Philipp Lahm audience comes from Germany.

Worldwide audience distribution share by country for Philipp Lahm
CountryShare
Germany46.1%
Brazil6.4%
United States4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philipp Lahm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Philipp Lahm fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.42×
02Baden-Württemberg~60K1.15×
03Rheinland-Pfalz~20K1.11×
04Hessen~30K1.07×
05Nordrhein-Westfalen~80K1.06×
06Niedersachsen~40K1.01×
07Schleswig-Holstein~10K1.00×
08Saarland~4K0.97×
09Brandenburg~10K0.94×
10Hamburg~8K0.94×
11Mecklenburg-Vorpommern~6K0.94×
12Sachsen~20K0.93×
13Berlin~10K0.92×
14Thüringen~8K0.92×
15Sachsen-Anhalt~8K0.89×
16Bremen~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Philipp Lahm, Germany
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philipp Lahm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philipp Lahm audience
#·InterestCategoryAffinity×
01Kevin TrappSports88.35×
02Claudio PizarroSports87.82×
03Yann SommerSports85.26×
04Matthias GinterSports83.22×
05Kevin VollandSports81.52×
06Arjen RobbenSports78.64×
07Timo WernerSports72.66×
08Mario GötzeSports63.34×
09David AlabaSports56.75×
10Serge GnabrySports47.92×
11Julian BrandtSports43.96×
12Mats HummelsSports34.97×
13Joshua KimmichSports33.93×
14VfL BochumSports23.20×
15TransfermarktSports20.00×
16Fortuna DüsseldorfSports19.87×
17Dynamo DresdenSports15.42×
18Thomas MüllerSports13.50×
19Manuel NeuerSports12.97×
20FC Bayern MunichSports6.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philipp Lahm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philipp Lahm audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Risk AppetiteTHRILL1.24×
Social Media UsageJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philipp Lahm audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.67×
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philipp Lahm have in Germany?

Philipp Lahm has an estimated audience of 492,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Philipp Lahm fans?

33.0% of Philipp Lahm fans are female, 67.0% are male, with an average age of 34.5 years.

03

Which brands do Philipp Lahm fans like most?

Philipp Lahm fans show strongest brand affinity for Timo Werner (72.66×), Kevin Trapp (88.35×), and Transfermarkt (20×) over the country average.

04

Where do Philipp Lahm fans live in Germany?

Philipp Lahm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Philipp Lahm fans also like?

Beyond Philipp Lahm itself, the audience over-indexes on Kevin Trapp (88.35×), Transfermarkt (20×), Mario Götze (63.34×), and David Alaba (56.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Philipp Lahm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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