Kevin Volland Audience in Germany
Kevin Volland has an estimated audience of 292,795 people in Germany. 26.1% are female, 73.9% are male, average age 32.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Transfermarkt, Bild, Leon Goretzka, FC Bayern Munich, Moussa Diaby.
The average Kevin Volland fan in Germany is 32.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Transfermarkt, Bild, Leon Goretzka, with strongest over-indexing on Transfermarkt (13.14× the country average). Demographically, the Kevin Volland audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Kevin Volland fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 32.5 |
| Estimated audience size | 292,795 |
Audience persona
The typical Kevin Volland fan in Germany is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 75,325 | 1.6× |
| Nordrhein-Westfalen | 63,677 | 0.99× |
| Baden-Württemberg | 39,639 | 0.99× |
| Berlin | 30,577 | 2.34× |
| Niedersachsen | 22,866 | 0.8× |
| Brandenburg | 18,611 | 2.05× |
| Hessen | 18,279 | 0.82× |
| Sachsen | 11,215 | 0.78× |
| Schleswig-Holstein | 7,808 | 0.74× |
| Rheinland-Pfalz | 7,195 | 0.49× |
| Hamburg | 5,630 | 0.85× |
| Sachsen-Anhalt | 5,568 | 0.73× |
| Thüringen | 5,150 | 0.69× |
| Mecklenburg-Vorpommern | 3,966 | 0.71× |
| Saarland | 2,314 | 0.64× |
| Bremen | 1,911 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 13.14× | Sports |
| Bild | 5.91× | News |
| Leon Goretzka | 25.93× | Sports |
| FC Bayern Munich | 5.61× | Sports |
| Moussa Diaby | 135.42× | Sports |
| Borussia Dortmund | 3.81× | Sports |
| Sportschau | 6.54× | Sports |
| Sport Bild | 7.86× | Sports |
| Joshua Kimmich | 15.77× | Sports |
| Television channel | 7.45× | Movies & TV |
| Germany national under-21 football team | 10.92× | Sports |
| F.C. Hansa Rostock | 7.29× | Sports |
| Olympique Lyonnais | 22.07× | Sports |
| Villarreal CF | 28.28× | Sports |
| Tabloid (newspaper format) | 6.7× | Literature |
| FIFA World Cup | 3.48× | Sports |
| MSV Duisburg | 9.04× | Sports |
| Leroy Sané | 16.27× | Sports |
| Ligue 2 | 44.76× | Sports |
| AS Monaco FC | 27.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Patriotism | CONSERVATISM | 1.39 |
| Spirituality | BALANCE | 1.21 |
| Sports Activity | POWER | 1.21 |
| Price Sensitivity | PREMIUM | 1.14 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.0% |
| France | 2.5% |
| Brazil | 2.4% |
See Kevin Volland audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Kevin Volland have in Germany?
Kevin Volland has an estimated audience of 292,795 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kevin Volland fans?
26.1% of Kevin Volland fans are female, 73.9% are male, with an average age of 32.5 years.
Which brands do Kevin Volland fans like most?
Kevin Volland fans show strongest brand affinity for Transfermarkt (13.14×), Bild (5.91×), and Leon Goretzka (25.93×) over the country average.
Where do Kevin Volland fans live in Germany?
Kevin Volland fans in Germany are most concentrated in Bayern (reach 75,325), Nordrhein-Westfalen (reach 63,677), and Baden-Württemberg (reach 39,639). These three regions account for the largest share of the active audience.
What other brands do Kevin Volland fans also like?
Beyond Kevin Volland itself, the audience over-indexes on Bild (5.91×), Leon Goretzka (25.93×), FC Bayern Munich (5.61×), and Moussa Diaby (135.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kevin Volland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.