Kevin Volland Audience in Germany
A data profile of the people who buy, follow and care about Kevin Volland in Germany — modelled from more than twelve digital signal sources. Kevin Volland has an estimated audience of 238,331 people in Germany.
The average Kevin Volland fan in Germany is 32.5 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Transfermarkt, Leon Goretzka, FC Bayern Munich, with strongest over-indexing on Transfermarkt (13.14× the country average).
Demographically, the Kevin Volland audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kevin Volland fan in Germany is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
At a glance
The key figures that characterise the Kevin Volland profile in Germany.
Search interest · 12-month trend
Demographics of Kevin Volland fans
26.1% are female, 73.9% are male, average age 32.5.
Gender split
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 32.5 |
| Estimated audience size | 238,331 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
Geography
Where the Kevin Volland audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 2.61× | |
| 02 | Berlin | ~20K | 1.86× | |
| 03 | Brandenburg | ~20K | 1.68× | |
| 04 | Saarland | ~4K | 1.04× | |
| 05 | Baden-Württemberg | ~40K | 1.01× | |
| 06 | Nordrhein-Westfalen | ~60K | 0.97× | |
| 07 | Mecklenburg-Vorpommern | ~5K | 0.96× | |
| 08 | Niedersachsen | ~20K | 0.83× | |
| 09 | Hessen | ~20K | 0.83× | |
| 10 | Hamburg | ~5K | 0.82× | |
| 11 | Bremen | ~2K | 0.81× | |
| 12 | Sachsen | ~10K | 0.79× | |
| 13 | Sachsen-Anhalt | ~6K | 0.76× | |
| 14 | Rheinland-Pfalz | ~10K | 0.75× | |
| 15 | Schleswig-Holstein | ~8K | 0.75× | |
| 16 | Thüringen | ~6K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kevin Volland audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moussa Diaby | Sports | 135.42× | ||
| 02 | Villarreal CF | Sports | 28.28× | ||
| 03 | Leon Goretzka | Sports | 25.93× | ||
| 04 | Olympique Lyonnais | Sports | 22.07× | ||
| 05 | Leroy Sané | Sports | 16.27× | ||
| 06 | Joshua Kimmich | Sports | 15.77× | ||
| 07 | Transfermarkt | Sports | 13.14× | ||
| 08 | Rudi Völler | Sports | 11.38× | ||
| 09 | Germany national under-21 football team | Sports | 10.92× | ||
| 10 | MSV Duisburg | Sports | 9.04× | ||
| 11 | Sport Bild | Sports | 7.86× | ||
| 12 | Television channel | Movies & TV | 7.45× | ||
| 13 | F.C. Hansa Rostock | Sports | 7.29× | ||
| 14 | Tabloid (newspaper format) | Literature | 6.70× | ||
| 15 | Sportschau | Sports | 6.54× | ||
| 16 | Lennart Karl | Sports | 6.08× | ||
| 17 | Bild | News | 5.91× | ||
| 18 | FC Bayern Munich | Sports | 5.61× | ||
| 19 | Borussia Dortmund | Sports | 3.81× | ||
| 20 | FIFA World Cup | Sports | 3.48× |
Personality of the Kevin Volland audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.93× | |
| Social Media Usage | JOY | 1.86× | |
| Spirituality | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.45× | |
| Design Affinity | PREMIUM | 0.68× | |
| Pet Ownership | JOY | 0.78× |
Frequently asked questions
How many fans does Kevin Volland have in Germany?
Kevin Volland has an estimated audience of 238,331 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kevin Volland fans?
26.1% of Kevin Volland fans are female, 73.9% are male, with an average age of 32.5 years.
Which brands do Kevin Volland fans like most?
Kevin Volland fans show strongest brand affinity for Transfermarkt (13.14×), Leon Goretzka (25.93×), and FC Bayern Munich (5.61×) over the country average.
Where do Kevin Volland fans live in Germany?
Kevin Volland fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Kevin Volland fans also like?
Beyond Kevin Volland itself, the audience over-indexes on Leon Goretzka (25.93×), FC Bayern Munich (5.61×), Bild (5.91×), and Moussa Diaby (135.42×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Soccer audiences in Germany
- FC Bayern Munich (33,195,457)
- FIFA World Cup (30,175,392)
- Borussia Dortmund (25,313,763)
- Bundesliga (24,998,911)
- UEFA Champions League (19,101,805)
See Kevin Volland audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kevin Volland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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