Mats Hummels Audience in Germany
Mats Hummels has an estimated audience of 979,608 people in Germany. 38.0% are female, 62.0% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, SV Werder Bremen, Transfermarkt, Xabi Alonso.
The average Mats Hummels fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, SV Werder Bremen, with strongest over-indexing on Borussia Dortmund (4.71× the country average). Demographically, the Mats Hummels audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Mats Hummels fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 31.3 |
| Estimated audience size | 979,608 |
Audience persona
The typical Mats Hummels fan in Germany is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 324,898 | 1.52× |
| Bayern | 179,349 | 1.14× |
| Baden-Württemberg | 145,769 | 1.09× |
| Niedersachsen | 109,071 | 1.15× |
| Hessen | 76,704 | 1.03× |
| Rheinland-Pfalz | 52,050 | 1.06× |
| Sachsen | 46,778 | 0.97× |
| Berlin | 38,640 | 0.88× |
| Schleswig-Holstein | 32,957 | 0.94× |
| Brandenburg | 26,717 | 0.88× |
| Thüringen | 23,188 | 0.93× |
| Sachsen-Anhalt | 22,709 | 0.89× |
| Hamburg | 21,906 | 0.99× |
| Mecklenburg-Vorpommern | 15,950 | 0.85× |
| Saarland | 11,856 | 0.99× |
| Bremen | 5,836 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.71× | Sports |
| FC Bayern Munich | 3.22× | Sports |
| SV Werder Bremen | 4.03× | Sports |
| Transfermarkt | 4.6× | Sports |
| Xabi Alonso | 8.84× | Sports |
| Manuel Neuer | 6.51× | Sports |
| Sport Bild | 4.77× | Sports |
| FIFA World Cup | 2.81× | Sports |
| RB Leipzig | 4.47× | Sports |
| Sportschau | 3.41× | Sports |
| Julian Brandt | 11.11× | Sports |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| VfB Stuttgart | 3.46× | Sports |
| UEFA Champions League | 2.71× | Sports |
| FC Schalke 04 | 4.15× | Sports |
| 2. Bundesliga | 3.16× | Sports |
| Sports | 1.91× | Sports |
| VfL Bochum | 5.47× | Sports |
| Bundesliga | 2.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.28 |
| Early Adopter Mentality | POWER | 1.23 |
| Sports Activity | POWER | 1.06 |
| Risk Appetite | THRILL | 1.02 |
| Design Affinity | PREMIUM | 1 |
| Sustainability | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.5% |
| United States | 4.3% |
| Italy | 3.3% |
See Mats Hummels audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Mats Hummels have in Germany?
Mats Hummels has an estimated audience of 979,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mats Hummels fans?
38.0% of Mats Hummels fans are female, 62.0% are male, with an average age of 31.3 years.
Which brands do Mats Hummels fans like most?
Mats Hummels fans show strongest brand affinity for Borussia Dortmund (4.71×), FC Bayern Munich (3.22×), and SV Werder Bremen (4.03×) over the country average.
Where do Mats Hummels fans live in Germany?
Mats Hummels fans in Germany are most concentrated in Nordrhein-Westfalen (reach 324,898), Bayern (reach 179,349), and Baden-Württemberg (reach 145,769). These three regions account for the largest share of the active audience.
What other brands do Mats Hummels fans also like?
Beyond Mats Hummels itself, the audience over-indexes on FC Bayern Munich (3.22×), SV Werder Bremen (4.03×), Transfermarkt (4.6×), and Xabi Alonso (8.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mats Hummels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.