Rascasse Audience Intelligence

Optik Audience in Germany

A data profile of the people who buy, follow and care about Optik in Germany — modelled from more than twelve digital signal sources. Optik has an estimated audience of 843,966 people in Germany.

#16among Social media influencer in Germany#1148among Person in Germany#111in Internet & Social Media

The average Optik fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Luxury goods, Telegram, with strongest over-indexing on TikTok (1.86× the country average).

Demographically, the Optik audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Optik fan in Germany is more female, around 29.6 years old, with strong Community Orientation tendencies and a notable affinity for TikTok.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Optik profile in Germany.

Audience size
844K
in Germany
Gender
59.5%♀
40.5% male
Age
29.6
average years
Country rank
#7532
Person in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Optik fans

59.5% are female, 40.5% are male, average age 29.6.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Optik audience in Germany
MetricValue
Female59.5%
Male40.5%
Average age29.6
Estimated audience size843,966
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Optik audience in Germany
Age bracketShare%
16-1953%
20-2916%
30-3913%
40-4911%
50+8%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Optik audience comes from Germany.

Worldwide audience distribution share by country for Optik
CountryShare
Germany27.9%
Indonesia21.1%
Sweden4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Optik audience in Germany is strongest.

Fig. 05

Top regions by affinity

Optik fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.49×
02Hamburg~20K1.32×
03Bayern~200K1.30×
04Baden-Württemberg~100K1.21×
05Hessen~70K1.09×
06Rheinland-Pfalz~40K1.00×
07Nordrhein-Westfalen~200K0.99×
08Bremen~7K0.99×
09Schleswig-Holstein~30K0.98×
10Niedersachsen~70K0.94×
11Brandenburg~20K0.91×
12Mecklenburg-Vorpommern~10K0.89×
13Sachsen~40K0.87×
14Saarland~9K0.86×
15Thüringen~20K0.77×
16Sachsen-Anhalt~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Optik, Germany
0.74×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Optik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Optik audience
#·InterestCategoryAffinity×
01Influencer marketingInternet & Social Media3.85×
02Love ActuallyMovies & TV3.41×
03Robert RedfordMovies & TV3.38×
04TelegramInternet & Social Media3.28×
05Python (programming language)Technology & Electronics3.01×
06Internet memeInternet & Social Media2.65×
07SatireLiterature2.35×
08Luxury goodsFashion & Accessoires2.12×
09LivemusicMusic & Radio2.07×
10VolunteeringPolitics & Society2.04×
11Property finderHome & Garden1.90×
12TikTokInternet & Social Media1.86×
13BatmanMovies & TV1.84×
14Musical instrumentMusic & Radio1.72×
15Mobile gameGames1.68×
16SupermanMovies & TV1.57×
17RedditInternet & Social Media1.55×
18TagesschauMovies & TV1.53×
19TransfermarktSports1.51×
20Android (operating system)Technology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Optik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Optik audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.46×
Risk AppetiteTHRILL1.45×
ExtroversionTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Optik audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
DIY MentalityTHRILL0.93×
CreativityOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Optik have in Germany?

Optik has an estimated audience of 843,966 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Optik fans?

59.5% of Optik fans are female, 40.5% are male, with an average age of 29.6 years.

03

Which brands do Optik fans like most?

Optik fans show strongest brand affinity for TikTok (1.86×), Luxury goods (2.12×), and Telegram (3.28×) over the country average.

04

Where do Optik fans live in Germany?

Optik fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Optik fans also like?

Beyond Optik itself, the audience over-indexes on Luxury goods (2.12×), Telegram (3.28×), Robert Redford (3.38×), and Tagesschau (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media influencer audiences in Germany

See Optik audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Optik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →