Optik Audience in Germany
Optik has an estimated audience of 832,863 people in Germany. 53.2% are female, 46.8% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Loincloth, Home Delivery, Ireen Sheer.
The average Optik fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Loincloth, with strongest over-indexing on Progressive rock (2.71× the country average). Demographically, the Optik audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Optik fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 34.5 |
| Estimated audience size | 832,863 |
Audience persona
The typical Optik fan in Germany is balanced, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,767 | 1.01× |
| Bayern | 178,621 | 1.33× |
| Baden-Württemberg | 138,863 | 1.22× |
| Niedersachsen | 76,293 | 0.94× |
| Hessen | 69,690 | 1.1× |
| Berlin | 55,552 | 1.49× |
| Rheinland-Pfalz | 41,842 | 1× |
| Sachsen | 33,793 | 0.83× |
| Schleswig-Holstein | 28,898 | 0.97× |
| Hamburg | 24,947 | 1.33× |
| Brandenburg | 23,464 | 0.91× |
| Thüringen | 15,820 | 0.75× |
| Sachsen-Anhalt | 13,478 | 0.62× |
| Mecklenburg-Vorpommern | 12,929 | 0.81× |
| Saarland | 7,541 | 0.74× |
| Bremen | 6,741 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.71× | Music & Radio |
| Stradivarius | 1.63× | Shopping |
| Loincloth | 2.56× | Fashion & Accessoires |
| Home Delivery | 1.89× | Food & Beverages |
| Ireen Sheer | 1.65× | Music & Radio |
| Medieval fantasy | 5.42× | Literature |
| Golem | 1.54× | Technology & Electronics |
| Captain Fantastic (film) | 4.3× | Movies & TV |
| Phil Campbell (musician) | 2.19× | Music & Radio |
| Graham Greene (actor) | 1.57× | |
| Theocracy | 4.06× | Music & Radio |
| Liberace | 2.3× | Music & Radio |
| Fantasy Earth: Zero | 2.41× | Games |
| Annie Hall | 3.95× | Movies & TV |
| Keeper (password manager) | 1.53× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 1.69× | Music & Radio |
| Esra Erol | 1.93× | Movies & TV |
| Volvo V60 | 1.61× | Cars & Mobility |
| Gender-neutral language | 1.88× | Politics & Society |
| Lycopene | 2.49× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.65 |
| Sustainability | BALANCE | 1.3 |
| Sports Activity | POWER | 1.27 |
| Pet Ownership | JOY | 1.26 |
| Early Adopter Mentality | POWER | 1.19 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.8% |
| Indonesia | 26.8% |
| Sweden | 5.5% |
See Optik audiences in other countries
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Frequently asked questions
How many fans does Optik have in Germany?
Optik has an estimated audience of 832,863 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Optik fans?
53.2% of Optik fans are female, 46.8% are male, with an average age of 34.5 years.
Which brands do Optik fans like most?
Optik fans show strongest brand affinity for Progressive rock (2.71×), Stradivarius (1.63×), and Loincloth (2.56×) over the country average.
Where do Optik fans live in Germany?
Optik fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,767), Bayern (reach 178,621), and Baden-Württemberg (reach 138,863). These three regions account for the largest share of the active audience.
What other brands do Optik fans also like?
Beyond Optik itself, the audience over-indexes on Stradivarius (1.63×), Loincloth (2.56×), Home Delivery (1.89×), and Ireen Sheer (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Optik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.