Flightright Audience in Germany
Flightright has an estimated audience of 233,487 people in Germany. 49.4% are female, 50.6% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Nurse education, Icon (magazine), Business English, Home Delivery.
The average Flightright fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Nurse education, Icon (magazine), with strongest over-indexing on CAC 40 (1.79× the country average). Demographically, the Flightright audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Flightright fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 40.7 |
| Estimated audience size | 233,487 |
Audience persona
The typical Flightright fan in Germany is balanced, around 40.7 years old, with strong Travelling tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,868 | 1.17× |
| Bayern | 40,368 | 1.08× |
| Baden-Württemberg | 30,076 | 0.94× |
| Berlin | 21,588 | 2.07× |
| Niedersachsen | 20,643 | 0.91× |
| Hessen | 19,371 | 1.09× |
| Hamburg | 9,374 | 1.78× |
| Rheinland-Pfalz | 8,957 | 0.77× |
| Sachsen | 8,880 | 0.78× |
| Brandenburg | 8,777 | 1.21× |
| Schleswig-Holstein | 8,111 | 0.97× |
| Sachsen-Anhalt | 3,877 | 0.64× |
| Thüringen | 3,054 | 0.51× |
| Mecklenburg-Vorpommern | 2,483 | 0.56× |
| Bremen | 2,039 | 1.02× |
| Saarland | 1,468 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.79× | Business & Career |
| Nurse education | 1.81× | Kids & Family |
| Icon (magazine) | 1.58× | Arts & Culture |
| Business English | 1.66× | Business & Career |
| Home Delivery | 1.53× | Food & Beverages |
| Metamorphoses | 1.57× | Literature |
| Jaguar F-Pace | 2.97× | Cars & Mobility |
| Preacher (comics) | 3.03× | Literature |
| Arrietty | 6.1× | Movies & TV |
| Esra Erol | 2.21× | Movies & TV |
| Euphonium | 4.07× | Music & Radio |
| Eden Lake | 1.81× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Information sensitivity | 1.77× | Technology & Electronics |
| Hammock camping | 2.3× | Travel & Leisure |
| Viator | 2.04× | Travel & Leisure |
| Carrie (novel) | 1.75× | Literature |
| Hostelworld | 1.84× | Travel & Leisure |
| Molly Hatchet | 3.8× | Music & Radio |
| Timo Hildebrand | 2.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 5.12 |
| Need for Security | CONSERVATISM | 1.36 |
| Sports Activity | POWER | 1.29 |
| Indulgence | JOY | 1.25 |
| Family Orientation | CONSERVATISM | 1.22 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.9% |
| France | 9.2% |
| Spain | 4.7% |
See Flightright audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Flightright have in Germany?
Flightright has an estimated audience of 233,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flightright fans?
49.4% of Flightright fans are female, 50.6% are male, with an average age of 40.7 years.
Which brands do Flightright fans like most?
Flightright fans show strongest brand affinity for CAC 40 (1.79×), Nurse education (1.81×), and Icon (magazine) (1.58×) over the country average.
Where do Flightright fans live in Germany?
Flightright fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,868), Bayern (reach 40,368), and Baden-Württemberg (reach 30,076). These three regions account for the largest share of the active audience.
What other brands do Flightright fans also like?
Beyond Flightright itself, the audience over-indexes on Nurse education (1.81×), Icon (magazine) (1.58×), Business English (1.66×), and Home Delivery (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flightright. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.