Rascasse Audience Intelligence

Dunkin' Donuts Target Market in Germany

A data profile of the people who buy, follow and care about Dunkin' Donuts in Germany — modelled from more than twelve digital signal sources. Dunkin' Donuts has an estimated audience of 848,398 people in Germany.

#16among Fast food restaurants in Germany#981among Brand in Germany#360in Food & Beverages

The average Dunkin' Donuts fan in Germany is 33.9 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Crumbl Cookies, Quincy, Massachusetts, Wonderwaffel, with strongest over-indexing on Crumbl Cookies (40.94× the country average).

Demographically, the Dunkin' Donuts audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dunkin' Donuts fan in Germany is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Crumbl Cookies.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dunkin' Donuts profile in Germany.

Audience size
848K
in Germany
Gender
60.1%♀
39.9% male
Age
33.9
average years
Country rank
#7500
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dunkin' Donuts

60.1% are female, 39.9% are male, average age 33.9.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Dunkin' Donuts audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age33.9
Estimated audience size848,398
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Dunkin' Donuts audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Dunkin' Donuts audience comes from Germany.

Worldwide audience distribution share by country for Dunkin' Donuts
CountryShare
United States63.0%
Philippines4.1%
Chile3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dunkin' Donuts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dunkin' Donuts customers by region in Germany
#RegionReachAffinity×
01Berlin~200K5.74×
02Brandenburg~30K1.13×
03Bayern~100K0.97×
04Hessen~60K0.92×
05Rheinland-Pfalz~40K0.89×
06Hamburg~20K0.89×
07Nordrhein-Westfalen~100K0.77×
08Sachsen~30K0.71×
09Thüringen~10K0.65×
10Baden-Württemberg~70K0.62×
11Saarland~7K0.61×
12Niedersachsen~50K0.60×
13Sachsen-Anhalt~10K0.52×
14Bremen~4K0.52×
15Mecklenburg-Vorpommern~7K0.45×
16Schleswig-Holstein~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Dunkin' Donuts, Germany
0.41×1.00×5.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dunkin' Donuts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dunkin' Donuts audience
#·InterestCategoryAffinity×
01Quincy, MassachusettsTravel & Leisure90.91×
02Canton, MassachusettsPOI59.65×
03Crumbl CookiesFood & Beverages40.94×
04Cinnamon Toast CrunchFood & Beverages38.18×
05WonderwaffelFood & Beverages26.92×
06Papa John's PizzaFood & Beverages13.14×
07TroutPets & Animals9.81×
08DoughnutFood & Beverages7.33×
09StarbucksFood & Beverages6.05×
10LeedsTravel & Leisure4.08×
11Financial technologyBusiness & Career3.94×
12DeichmannShopping2.62×
13Harry PotterMovies & TV2.59×
14BauhausShopping2.53×
15RossmannShopping2.32×
16Müller (company)Food & Beverages2.29×
17Burger KingFood & Beverages2.27×
18IKEAHome & Garden1.89×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dunkin' Donuts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dunkin' Donuts audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.71×
IndulgenceJOY1.67×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dunkin' Donuts audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
MindfulnessBALANCE1.02×
SpiritualityBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dunkin' Donuts's target market in Germany?

Dunkin' Donuts's target market in Germany covers an estimated 848,398 people, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Dunkin' Donuts customers?

60.1% of the Dunkin' Donuts audience are female, 39.9% are male, with an average age of 33.9 years.

03

Which brands do Dunkin' Donuts fans like most?

Dunkin' Donuts fans show strongest brand affinity for Crumbl Cookies (40.94×), Quincy, Massachusetts (90.91×), and Wonderwaffel (26.92×) over the country average.

04

Where do Dunkin' Donuts fans live in Germany?

Dunkin' Donuts fans in Germany are most concentrated in Berlin (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dunkin' Donuts fans also like?

Beyond Dunkin' Donuts itself, the audience over-indexes on Quincy, Massachusetts (90.91×), Wonderwaffel (26.92×), Starbucks (6.05×), and Harry Potter (2.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Dunkin' Donuts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dunkin' Donuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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