Rascasse Audience Intelligence

Dunkin' Donuts Target Market in Germany

Dunkin' Donuts has an estimated audience of 919K people in Germany.

#19among Fast food restaurants in Germany
#985among brands in Germany
#360in Food & Beverages

The average Dunkin' Donuts fan in Germany is 34.6 years old, more female, and lives primarily in Berlin.

By number of fans, Dunkin' Donuts ranks #19 among the 89 objects in Fast food restaurants in Germany — 16.2× the group median.

Its fans are 2.3 years younger than the group average of 36.9.

Women make up 60.1% of the fan base, 4.7 percentage points more than the group average.

Compared with the other 88 objects in Fast food restaurants, Dunkin' Donuts fans stand out for their interest in Quincy, Massachusetts, Canton, Massachusetts and Crumbl Cookies.

Most fans live in Berlin, Nordrhein-Westfalen, Bayern.

Top affinities include Quincy, Massachusetts, Royal Donut, Canton, Massachusetts, with strongest over-indexing on Quincy, Massachusetts (90.91× the country average).

Demographically, the Dunkin' Donuts audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Extroversion, Indulgence.

The typical Dunkin' Donuts fan in Germany is more female, around 34.6 years old, with strong Extroversion tendencies and a notable affinity for Quincy, Massachusetts.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
919K
in Germany
Gender
60.1%♀
39.9% male
Age
34.6
average years
Country rank
#7448
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dunkin' Donuts

60.1% are female, 39.9% are male, average age 34.6.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Dunkin' Donuts audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age34.6
Estimated audience size919K
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Dunkin' Donuts audience in Germany
Age bracketShare%
16-2431%
25-3424%
35-4421%
45-5415%
55+10%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Dunkin' Donuts audience comes from Germany.

Worldwide audience distribution share by country for Dunkin' Donuts
CountryShare
United States67.0%
Philippines2.9%
Germany2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dunkin' Donuts customers by region in Germany
#RegionReachAffinity×
01Berlin~200K5.83×
02Brandenburg~30K1.13×
03Bayern~100K0.99×
04Hessen~60K0.91×
05Rheinland-Pfalz~40K0.89×
06Hamburg~20K0.87×
07Nordrhein-Westfalen~200K0.77×
08Sachsen~30K0.70×
09Thüringen~20K0.65×
10Baden-Württemberg~80K0.61×
11Saarland~7K0.61×
12Niedersachsen~50K0.60×
13Sachsen-Anhalt~10K0.52×
14Bremen~4K0.52×
15Mecklenburg-Vorpommern~8K0.45×
16Schleswig-Holstein~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Dunkin' Donuts, Germany
0.40×1.00×5.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dunkin' Donuts audience vs. the country average
#·InterestCategoryAffinity×
01Quincy, MassachusettsTravel & Leisure90.91×
02Royal DonutFood & Beverages62.98×
03Canton, MassachusettsPOI59.65×
04Crumbl CookiesFood & Beverages40.94×
05Cinnamon Toast CrunchFood & Beverages38.18×
06WonderwaffelFood & Beverages26.92×
07TroutPets & Animals9.81×
08DoughnutFood & Beverages7.33×
09StarbucksFood & Beverages6.05×
10LeedsTravel & Leisure4.08×
11DeichmannShopping2.62×
12Harry PotterMovies & TV2.59×
13BauhausShopping2.53×
14PrimarkShopping2.37×
15RossmannShopping2.32×
16Müller (company)Food & Beverages2.29×
17IKEAHome & Garden1.89×
18H&MShopping1.88×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dunkin' Donuts audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dunkin' Donuts audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.71×
IndulgenceJOY1.67×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dunkin' Donuts audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
MindfulnessBALANCE1.02×
SpiritualityBALANCE1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

See Dunkin' Donuts audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Dunkin' Donuts over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/dunkin-donuts-16727” · Methodology