Dunkin' Donuts Audience in Germany
Dunkin' Donuts has an estimated audience of 872,157 people in Germany. 60.1% are female, 39.9% are male, average age 33.9. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Crumbl Cookies, Quincy, Massachusetts, Wonderwaffel, Starbucks, Harry Potter.
The average Dunkin' Donuts fan in Germany is 33.9 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Crumbl Cookies, Quincy, Massachusetts, Wonderwaffel, with strongest over-indexing on Crumbl Cookies (40.94× the country average). Demographically, the Dunkin' Donuts audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Dunkin' Donuts fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 33.9 |
| Estimated audience size | 872,157 |
Audience persona
The typical Dunkin' Donuts fan in Germany is more female, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Crumbl Cookies.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 229,594 | 5.89× |
| Nordrhein-Westfalen | 147,554 | 0.77× |
| Bayern | 139,663 | 1× |
| Baden-Württemberg | 77,574 | 0.65× |
| Hessen | 60,981 | 0.92× |
| Niedersachsen | 48,954 | 0.58× |
| Rheinland-Pfalz | 37,400 | 0.86× |
| Brandenburg | 30,317 | 1.12× |
| Sachsen | 29,370 | 0.69× |
| Hamburg | 18,067 | 0.92× |
| Thüringen | 12,870 | 0.58× |
| Schleswig-Holstein | 11,549 | 0.37× |
| Sachsen-Anhalt | 10,159 | 0.45× |
| Mecklenburg-Vorpommern | 5,863 | 0.35× |
| Saarland | 5,247 | 0.49× |
| Bremen | 2,807 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crumbl Cookies | 40.94× | Food & Beverages |
| Quincy, Massachusetts | 90.91× | Travel & Leisure |
| Wonderwaffel | 26.92× | Food & Beverages |
| Starbucks | 6.05× | Food & Beverages |
| Harry Potter | 2.59× | Movies & TV |
| Canton, Massachusetts | 59.65× | |
| Cinnamon Toast Crunch | 38.18× | Food & Beverages |
| Bauhaus | 2.53× | Shopping |
| Trout | 9.81× | Pets & Animals |
| Food and drink | 1.55× | Food & Beverages |
| Royal Donut | 62.98× | Food & Beverages |
| Deichmann | 2.62× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Doughnut | 7.33× | Food & Beverages |
| Sex and the City | 3.4× | Movies & TV |
| Leeds | 4.08× | Travel & Leisure |
| Rossmann | 2.32× | Shopping |
| Barbie | 2.43× | Movies & TV |
| Euphoria | 2.06× | Movies & TV |
| IKEA | 1.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.77 |
| Price Sensitivity | PREMIUM | 2.21 |
| Indulgence | JOY | 1.87 |
| Convenience Orientation | PREMIUM | 1.84 |
| Sustainability | BALANCE | 1.66 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.5% |
| Philippines | 4.0% |
| Chile | 3.1% |
See Dunkin' Donuts audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Dunkin' Donuts have in Germany?
Dunkin' Donuts has an estimated audience of 872,157 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Dunkin' Donuts fans?
60.1% of Dunkin' Donuts fans are female, 39.9% are male, with an average age of 33.9 years.
Which brands do Dunkin' Donuts fans like most?
Dunkin' Donuts fans show strongest brand affinity for Crumbl Cookies (40.94×), Quincy, Massachusetts (90.91×), and Wonderwaffel (26.92×) over the country average.
Where do Dunkin' Donuts fans live in Germany?
Dunkin' Donuts fans in Germany are most concentrated in Berlin (reach 229,594), Nordrhein-Westfalen (reach 147,554), and Bayern (reach 139,663). These three regions account for the largest share of the active audience.
What other brands do Dunkin' Donuts fans also like?
Beyond Dunkin' Donuts itself, the audience over-indexes on Quincy, Massachusetts (90.91×), Wonderwaffel (26.92×), Starbucks (6.05×), and Harry Potter (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dunkin' Donuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.