Rascasse Audience Intelligence

Dunkin' Donuts Target Market in United Kingdom

Dunkin' Donuts has an estimated audience of 577K people in United Kingdom.

#16among Fast food restaurants in United Kingdom
#1178among brands in United Kingdom
#605in Food & Beverages

The average Dunkin' Donuts fan in United Kingdom is 41.6 years old, more female, and lives primarily in North West.

By number of fans, Dunkin' Donuts ranks #16 among the 89 objects in Fast food restaurants in United Kingdom — 64.3× the group median.

Compared with the other 88 objects in Fast food restaurants, Dunkin' Donuts fans stand out for their interest in Fast food restaurants, Chain store and Taylor Swift.

Most fans live in North West, Greater London, East Midlands.

Top affinities include Domino's Pizza, Fast food restaurants, Chain store, with strongest over-indexing on Domino's Pizza (4.88× the country average).

Demographically, the Dunkin' Donuts audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

The typical Dunkin' Donuts fan in United Kingdom is more female, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Domino's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
577K
in United Kingdom
Gender
58.3%♀
41.7% male
Age
41.6
average years
Country rank
#11685
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dunkin' Donuts

58.3% are female, 41.7% are male, average age 41.6.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Dunkin' Donuts audience in United Kingdom
MetricValue
Female58.3%
Male41.7%
Average age41.6
Estimated audience size577K
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Dunkin' Donuts audience in United Kingdom
Age bracketShare%
16-2415%
25-3422%
35-4419%
45-5419%
55+26%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Dunkin' Donuts audience comes from United Kingdom.

Worldwide audience distribution share by country for Dunkin' Donuts
CountryShare
United States67.0%
Philippines2.9%
Germany2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dunkin' Donuts customers by region in United Kingdom
#RegionReachAffinity×
01East Midlands~90K2.02×
02Yorkshire and the Humber~80K1.59×
03North West~100K1.54×
04Greater London~90K1.14×
05Scotland~50K1.09×
06Wales~20K0.91×
07East of England~30K0.62×
08North East~10K0.56×
09South East~40K0.55×
10South West~30K0.54×
11West Midlands~30K0.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dunkin' Donuts audience vs. the country average
#·InterestCategoryAffinity×
01Domino's PizzaFood & Beverages4.88×
02Fast food restaurantsFood & Beverages4.58×
03Chain storeShopping3.45×
04Taylor SwiftMusic & Radio3.04×
05SelfridgesShopping2.84×
06CupcakeFood & Beverages2.81×
07Charlotte TilburyBeauty & Wellness2.80×
08HarrodsShopping2.75×
09GreggsFood & Beverages2.50×
10SkirtFashion & Accessoires2.46×
11McDonald'sFood & Beverages2.32×
12Britney SpearsMusic & Radio2.32×
13H&MShopping2.22×
14UndergarmentFashion & Accessoires2.18×
15Costa CoffeeFood & Beverages2.15×
16Take-outFood & Beverages2.14×
17ShoesFashion & Accessoires1.95×
18CuisineFood & Beverages1.62×
19Donald TrumpPolitics & Society1.57×
20LondonTravel & Leisure1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dunkin' Donuts audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dunkin' Donuts audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.43×
IndulgenceJOY1.42×
CreativityOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dunkin' Donuts audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.89×
IndividualismJOY0.91×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United Kingdom

See Dunkin' Donuts audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Dunkin' Donuts over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/dunkin-donuts-16727” · Methodology