Rascasse Audience Intelligence

Laura Ashley Target Market in Germany

A data profile of the people who buy, follow and care about Laura Ashley in Germany — modelled from more than twelve digital signal sources. Laura Ashley has an estimated audience of 360,358 people in Germany.

#8among Home accessories in Germany#1936among Brand in Germany#759in Home & Garden

The average Laura Ashley fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Midsomer Murders, Onet.pl, Smyths Toys Superstores, with strongest over-indexing on Midsomer Murders (66.05× the country average).

Demographically, the Laura Ashley audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laura Ashley fan in Germany is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Midsomer Murders.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laura Ashley profile in Germany.

Audience size
360K
in Germany
Gender
76.3%♀
23.7% male
Age
39.3
average years
Country rank
#15192
Brand in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Laura Ashley

76.3% are female, 23.7% are male, average age 39.3.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for Laura Ashley audience in Germany
MetricValue
Female76.3%
Male23.7%
Average age39.3
Estimated audience size360,358
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Laura Ashley audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3921%
40-4925%
50+17%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Laura Ashley audience comes from Germany.

Worldwide audience distribution share by country for Laura Ashley
CountryShare
United Kingdom41.6%
United States19.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laura Ashley audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laura Ashley customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.37×
02Berlin~20K1.30×
03Bremen~4K1.26×
04Niedersachsen~40K1.17×
05Nordrhein-Westfalen~90K1.15×
06Hessen~30K1.13×
07Schleswig-Holstein~10K1.13×
08Bayern~60K1.05×
09Baden-Württemberg~50K0.99×
10Rheinland-Pfalz~20K0.94×
11Saarland~4K0.90×
12Brandenburg~10K0.87×
13Mecklenburg-Vorpommern~6K0.82×
14Sachsen-Anhalt~7K0.73×
15Sachsen~10K0.72×
16Thüringen~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Laura Ashley, Germany
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laura Ashley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laura Ashley audience
#·InterestCategoryAffinity×
01Midsomer MurdersMovies & TV66.05×
02Ontario Hockey LeagueSports57.98×
03Smyths Toys SuperstoresShopping48.01×
04Holland & BarrettHealth44.80×
05DFS (British retailer)Shopping44.20×
06Farrow & BallHome & Garden42.40×
07Black Red WhiteHome & Garden42.10×
08Mini ClubmanCars & Mobility36.76×
09Goodwood Festival of SpeedSports32.53×
10Onet.plNews29.07×
11De BeersFashion & Accessoires21.25×
12Cath KidstonFashion & Accessoires20.01×
13Stanley CupSports20.00×
14Mini CountrymanCars & Mobility20.00×
15Formula TwoSports20.00×
16Reiss (brand)Fashion & Accessoires15.86×
17Allegro (auction website)Shopping13.74×
18Downton AbbeyMovies & TV11.52×
19Isabel MarantFashion & Accessoires8.63×
20Bass guitarMusic & Radio7.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laura Ashley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laura Ashley audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.65×
Design AffinityPREMIUM2.55×
IndividualismJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laura Ashley audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
Pet OwnershipJOY0.74×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Laura Ashley's target market in Germany?

Laura Ashley's target market in Germany covers an estimated 360,358 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Laura Ashley customers?

76.3% of the Laura Ashley audience are female, 23.7% are male, with an average age of 39.3 years.

03

Which brands do Laura Ashley fans like most?

Laura Ashley fans show strongest brand affinity for Midsomer Murders (66.05×), Onet.pl (29.07×), and Smyths Toys Superstores (48.01×) over the country average.

04

Where do Laura Ashley fans live in Germany?

Laura Ashley fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Laura Ashley fans also like?

Beyond Laura Ashley itself, the audience over-indexes on Onet.pl (29.07×), Smyths Toys Superstores (48.01×), DFS (British retailer) (44.2×), and Stanley Cup (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in Germany

See Laura Ashley audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laura Ashley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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