Laura Ashley Audience in Germany
Laura Ashley has an estimated audience of 356,765 people in Germany. 76.3% are female, 23.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ida (film), Mount Arafat, Rossmann, Product design, Indigenous Australian art.
The average Laura Ashley fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ida (film), Mount Arafat, Rossmann, with strongest over-indexing on Ida (film) (51.96× the country average). Demographically, the Laura Ashley audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Laura Ashley fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 39.3 |
| Estimated audience size | 356,765 |
Audience persona
The typical Laura Ashley fan in Germany is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Ida (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,388 | 1.2× |
| Bayern | 63,216 | 1.1× |
| Baden-Württemberg | 49,144 | 1.01× |
| Niedersachsen | 42,302 | 1.22× |
| Hessen | 31,934 | 1.17× |
| Berlin | 21,520 | 1.35× |
| Rheinland-Pfalz | 16,232 | 0.91× |
| Schleswig-Holstein | 14,530 | 1.13× |
| Sachsen | 11,701 | 0.67× |
| Hamburg | 11,358 | 1.41× |
| Brandenburg | 9,016 | 0.81× |
| Sachsen-Anhalt | 5,630 | 0.61× |
| Mecklenburg-Vorpommern | 5,086 | 0.75× |
| Thüringen | 4,535 | 0.5× |
| Bremen | 4,042 | 1.32× |
| Saarland | 3,650 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ida (film) | 51.96× | Movies & TV |
| Mount Arafat | 34.72× | Travel & Leisure |
| Rossmann | 2.11× | Shopping |
| Product design | 2.96× | Business & Career |
| Indigenous Australian art | 10.42× | Arts & Culture |
| Calf raises | 18.17× | Sports |
| Mothercare | 3.33× | Kids & Family |
| Höxter | 13.45× | Travel & Leisure |
| Janitor | 8.5× | Home & Garden |
| Home Office | 1.52× | Business & Career |
| Chur | 19.34× | Travel & Leisure |
| Progressive rock | 1.93× | Music & Radio |
| Jack White | 2.33× | Movies & TV |
| Algebra | 13.86× | Business & Career |
| Venstre (Denmark) | 35.16× | Politics & Society |
| CAC 40 | 1.62× | Business & Career |
| The Devil's Rejects | 15.62× | Movies & TV |
| Universal suffrage | 20× | Politics & Society |
| Solo climbing | 3.37× | Sports |
| Information sensitivity | 4.37× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.77 |
| Design Affinity | PREMIUM | 2.76 |
| DIY Mentality | THRILL | 1.86 |
| Creativity | OPEN | 1.73 |
| Individualism | JOY | 1.69 |
| Sustainability | BALANCE | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 41.6% |
| United States | 19.1% |
| Japan | 5.4% |
See Laura Ashley audiences in other countries
More Home accessories audiences in Germany
- Zara Home (2,227,103)
- Maisons du Monde (2,021,526)
- Tupperware (1,296,277)
- Villeroy & Boch (1,156,506)
- Muji (856,180)
Frequently asked questions
How many fans does Laura Ashley have in Germany?
Laura Ashley has an estimated audience of 356,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laura Ashley fans?
76.3% of Laura Ashley fans are female, 23.7% are male, with an average age of 39.3 years.
Which brands do Laura Ashley fans like most?
Laura Ashley fans show strongest brand affinity for Ida (film) (51.96×), Mount Arafat (34.72×), and Rossmann (2.11×) over the country average.
Where do Laura Ashley fans live in Germany?
Laura Ashley fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,388), Bayern (reach 63,216), and Baden-Württemberg (reach 49,144). These three regions account for the largest share of the active audience.
What other brands do Laura Ashley fans also like?
Beyond Laura Ashley itself, the audience over-indexes on Mount Arafat (34.72×), Rossmann (2.11×), Product design (2.96×), and Indigenous Australian art (10.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laura Ashley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.