A data profile of the people who buy, follow and care about Swimming in Norway — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 945,128 people in Norway.
Swimming has an estimated audience of 945,128 people in Norway. 52.6% are female, 47.4% are male, average age 46.6. Top brand affinities: Cottage, Soccer, Holiday cottage, Ski, Tippeligaen.
Top brand affinities include Cottage, Soccer, Holiday cottage, with strongest over-indexing on Cottage (2.16× the country average).
Demographically, the Swimming audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Swimming fan in Norway is balanced, around 46.6 years old, with strong Travelling tendencies and a notable affinity for Cottage.
The key figures that characterise the Swimming profile in Norway.
52.6% are female, 47.4% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 46.6 |
| Estimated audience size | 945,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Swimming audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tippeligaen | Sports | 2.72× | ||
| 02 | Log cabin | Home & Garden | 2.24× | ||
| 03 | Cottage | Travel & Leisure | 2.16× | ||
| 04 | Holiday cottage | Travel & Leisure | 2.14× | ||
| 05 | Volleyball | Sports | 1.79× | ||
| 06 | Carport | Home & Garden | 1.78× | ||
| 07 | Soccer | Sports | 1.76× | ||
| 08 | Jogging | Sports | 1.74× | ||
| 09 | Real property | Home & Garden | 1.64× | ||
| 10 | Terraced house | Home & Garden | 1.63× | ||
| 11 | Swimming pool | Sports | 1.62× | ||
| 12 | Fireplace | Home & Garden | 1.59× | ||
| 13 | Townhouse | Home & Garden | 1.58× | ||
| 14 | Living room | Home & Garden | 1.56× | ||
| 15 | Ski | Sports | 1.55× | ||
| 16 | Summer house | Travel & Leisure | 1.54× | ||
| 17 | Lakes | Travel & Leisure | 1.53× | ||
| 18 | Patio | Home & Garden | 1.52× | ||
| 19 | Plug-in hybrid | Cars & Mobility | 1.51× | ||
| 20 | Bedroom | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.01× | |
| Social Media Usage | JOY | 0.93× | |
| Patriotism | CONSERVATISM | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.93× | |
| Travelling | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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