Rascasse Audience Intelligence

Madhuri Dixit Audience in India

A data profile of the people who buy, follow and care about Madhuri Dixit in India — modelled from more than twelve digital signal sources. Madhuri Dixit has an estimated audience of 3,298,918 people in India.

The average Madhuri Dixit fan in India is 30.4 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Top brand affinities include Ayesha Takia, Arbaaz Khan (Indian actor), Yami Gautam, with strongest over-indexing on Ayesha Takia (26.31× the country average).

Demographically, the Madhuri Dixit audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Madhuri Dixit fan in India is more male, around 30.4 years old, with strong Community Orientation tendencies and a notable affinity for Ayesha Takia.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Madhuri Dixit profile in India.

Audience size
3.3M
in India
Gender
33.2%
66.8% male
Age
30.4
average years
Country rank
#1854
Person in India
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madhuri Dixit fans

33.2% are female, 66.8% are male, average age 30.4.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Madhuri Dixit audience in India
MetricValue
Female33.2%
Male66.8%
Average age30.4
Estimated audience size3,298,918
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Madhuri Dixit audience in India
Age bracketShare%
16-1940%
20-2928%
30-3917%
40-4910%
50+6%
Fig. 04

Worldwide distribution

60.4%

of the worldwide Madhuri Dixit audience comes from India.

Worldwide audience distribution share by country for Madhuri Dixit
CountryShare
India60.4%
United States6.9%
Pakistan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madhuri Dixit audience in India is strongest.

Fig. 05

Top regions by affinity

Madhuri Dixit fans by region: top regions in India
#RegionReachAffinity×
01Maharashtra~300K1.96×
02Madhya Pradesh~80K1.33×
03West Bengal~100K1.27×
04Gujarat~100K1.25×
05Karnataka~100K1.23×
06Odisha~40K1.21×
07Chhattisgarh~30K1.18×
08Uttar Pradesh~200K1.16×
09Rajasthan~90K1.16×
10Jharkhand~30K1.13×
11Arunachal Pradesh~2K1.11×
12Punjab (region)~50K1.09×
13Goa~4K1.09×
14Uttarakhand~20K1.07×
15Assam~40K1.06×
16Haryana~40K1.04×
17Bihar~60K0.99×
18Telangana~50K0.98×
19Tripura~4K0.93×
20Jammu and Kashmir~10K0.91×
21Himachal Pradesh~10K0.85×
22Manipur~3K0.81×
23Kerala~40K0.74×
24Andhra Pradesh~30K0.72×
25Nagaland~2K0.72×
26Sikkim~1K0.71×
27Meghalaya~2K0.66×
28Tamil Nadu~50K0.60×
29Mizoram~1K0.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madhuri Dixit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madhuri Dixit audience
#·InterestCategoryAffinity×
01Ayesha TakiaMovies & TV26.31×
02Chris MartinMusic & Radio25.43×
03Arbaaz Khan (Indian actor)Movies & TV23.36×
04Ali ZafarMusic & Radio19.41×
05Kabhi Khushi Kabhie Gham...Movies & TV19.33×
06Jennifer GarnerMovies & TV18.55×
07Zarine KhanMovies & TV16.67×
08Anil KapoorMovies & TV16.52×
09Abhishek BachchanMovies & TV16.22×
10Fawad Afzal KhanMovies & TV15.97×
11Sidharth MalhotraFashion & Accessoires15.87×
12Sushant Singh RajputMovies & TV15.33×
13Kangana RanautMovies & TV14.70×
14R. MadhavanMovies & TV14.24×
15Ileana D'CruzMovies & TV14.17×
16Yami GautamMovies & TV13.94×
17Karisma KapoorMovies & TV13.33×
18Saif Ali KhanMovies & TV12.02×
19Arjun RampalMovies & TV10.55×
20Parineeti ChopraMovies & TV9.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madhuri Dixit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Madhuri Dixit audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
Price SensitivityPREMIUM1.33×
MindfulnessBALANCE1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Madhuri Dixit audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Luxury OrientationPREMIUM0.80×
Early Adopter MentalityPOWER0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Madhuri Dixit have in India?

Madhuri Dixit has an estimated audience of 3,298,918 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Madhuri Dixit fans?

33.2% of Madhuri Dixit fans are female, 66.8% are male, with an average age of 30.4 years.

03

Which brands do Madhuri Dixit fans like most?

Madhuri Dixit fans show strongest brand affinity for Ayesha Takia (26.31×), Arbaaz Khan (Indian actor) (23.36×), and Yami Gautam (13.94×) over the country average.

04

Where do Madhuri Dixit fans live in India?

Madhuri Dixit fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Madhuri Dixit fans also like?

Beyond Madhuri Dixit itself, the audience over-indexes on Arbaaz Khan (Indian actor) (23.36×), Yami Gautam (13.94×), Anil Kapoor (16.52×), and Sushant Singh Rajput (15.33×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Madhuri Dixit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →