A data profile of the people who buy, follow and care about Sushant Singh Rajput in India — modelled from more than twelve digital signal sources. Sushant Singh Rajput has an estimated audience of 3,227,149 people in India.
Sushant Singh Rajput has an estimated audience of 3,227,149 people in India. 25.2% are female, 74.8% are male, average age 29.5. Top brand affinities: Sidharth Malhotra, Madhuri Dixit, Shruti Haasan, Kajol, Ajay Devgan.
Top brand affinities include Sidharth Malhotra, Madhuri Dixit, Shruti Haasan, with strongest over-indexing on Sidharth Malhotra (22.74× the country average).
Demographically, the Sushant Singh Rajput audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
The typical Sushant Singh Rajput fan in India is more male, around 29.5 years old, with strong Community Orientation tendencies and a notable affinity for Sidharth Malhotra.
The key figures that characterise the Sushant Singh Rajput profile in India.
25.2% are female, 74.8% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 29.5 |
| Estimated audience size | 3,227,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 36% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Sushant Singh Rajput audience comes from India.
| Country | Share |
|---|---|
| India | 83.4% |
| United States | 4.5% |
| United Kingdom | 2.5% |
The strongest cross-interests of the Sushant Singh Rajput audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sidharth Malhotra | Fashion & Accessoires | 22.74× | ||
| 02 | Madhuri Dixit | Movies & TV | 15.33× | ||
| 03 | Shruti Haasan | Movies & TV | 5.61× | ||
| 04 | Robert Pattinson | Movies & TV | 4.42× | ||
| 05 | Jennifer Lawrence | Movies & TV | 4.41× | ||
| 06 | Kajol | Movies & TV | 4.19× | ||
| 07 | Titanic (1997 film) | Movies & TV | 4.15× | ||
| 08 | Ajay Devgan | Movies & TV | 3.81× | ||
| 09 | Kate Winslet | Movies & TV | 3.69× | ||
| 10 | Anne Hathaway | Movies & TV | 3.33× | ||
| 11 | Tom Cruise | Movies & TV | 3.29× | ||
| 12 | Leonardo DiCaprio | Movies & TV | 3.10× | ||
| 13 | Katrina Kaif | Movies & TV | 2.54× | ||
| 14 | Brad Pitt | Movies & TV | 2.42× | ||
| 15 | Hrithik Roshan | Movies & TV | 2.20× | ||
| 16 | Hindustan | Politics & Society | 2.13× | ||
| 17 | Deepika Padukone | Movies & TV | 1.99× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.91× | ||
| 19 | Akshay Kumar | Movies & TV | 1.72× | ||
| 20 | Hollywood | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Price Sensitivity | PREMIUM | 1.46× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| DIY Mentality | THRILL | 0.78× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sushant Singh Rajput. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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