Ghost of Tsushima Audience in United States

Ghost of Tsushima logo

Ghost of Tsushima has an estimated audience of 2,087,188 people in United States. 31.5% are female, 68.5% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Cyberpunk 2077, Call of Duty, Micro Center, Battlefield (series).

The average Ghost of Tsushima fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Cyberpunk 2077, Call of Duty, with strongest over-indexing on Finnair (225.63× the country average). Demographically, the Ghost of Tsushima audience skews more male with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Ghost of Tsushima fans

Demographic split for Ghost of Tsushima audience in United States
MetricValue
Female31.5%
Male68.5%
Average age29.2
Estimated audience size2,087,188

Audience persona

The typical Ghost of Tsushima fan in United States is more male, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Ghost of Tsushima in United States
RegionReachAffinity
California270,3521.18×
Texas192,0531.07×
Florida137,4920.97×
New York116,0511×
Illinois72,7341.05×
Pennsylvania68,6010.98×
Ohio67,1131.04×
Georgia65,8031.02×
North Carolina64,0201.02×
Washington59,2421.41×
Virginia56,9681.12×
Michigan55,9921.03×
New Jersey49,7970.94×
Arizona46,1381.08×
Tennessee43,4271.04×
Massachusetts42,1121.02×
Indiana40,0121.05×
Colorado38,6781.18×
Missouri35,8481.07×
Maryland35,2890.98×
Wisconsin30,1080.96×
Oregon30,0421.26×
Minnesota29,3040.98×
Kentucky29,2491.12×
Alabama27,4990.94×
South Carolina27,4200.87×
Oklahoma26,5921.15×
Louisiana26,1220.97×
Utah23,1261.24×
Nevada20,9181.04×
Connecticut20,3560.97×
Arkansas17,4491.01×
Kansas16,7871.02×
Iowa15,5220.9×
Mississippi13,9780.81×
Idaho11,1051.06×
West Virginia9,8231.01×
New Mexico9,3270.89×
Nebraska9,2120.88×
Hawaii8,5820.96×
New Hampshire7,9270.96×
Maine6,8660.92×
Rhode Island5,9180.89×
Montana5,5070.95×
Washington, District of Columbia5,1580.82×
Alaska5,0231.12×
Delaware4,6210.8×
North Dakota3,7730.88×
South Dakota3,5850.74×
Vermont2,9660.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ghost of Tsushima audience
BrandAffinityCategory
Finnair225.63×Travel & Leisure
Cyberpunk 207729.9×Games
Call of Duty10.51×Games
Micro Center11.14×Shopping
Battlefield (series)19.52×Games
Rick and Morty8.95×Movies & TV
Toyota Supra17.96×Cars & Mobility
The Last of Us11.91×Games
Destiny 239.4×Games
Superman2.9×Movies & TV
Mobile game4.59×Games
FIFA (video game series)12.83×Games
AccuWeather6.07×Home & Garden
Action role-playing game8.02×Games
Pokémon Trading Card Game15.83×Games
Dungeons & Dragons9.36×Games
Buffalo Bills4.65×Sports
Grand Theft Auto V9.55×Games
Tampa Bay Buccaneers5.99×Sports
Halo (series)12.06×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ghost of Tsushima audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.73
Early Adopter MentalityPOWER1.93
PatriotismCONSERVATISM1.33
Family OrientationCONSERVATISM1.29
Social Media UsageJOY1.25
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Ghost of Tsushima
CountryShare
United States26.2%
Germany7.2%
United Kingdom6.4%

See Ghost of Tsushima audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Ghost of Tsushima have in United States?

Ghost of Tsushima has an estimated audience of 2,087,188 people in United States, concentrated in California and Texas.

What is the gender split and age of Ghost of Tsushima fans?

31.5% of Ghost of Tsushima fans are female, 68.5% are male, with an average age of 29.2 years.

Which brands do Ghost of Tsushima fans like most?

Ghost of Tsushima fans show strongest brand affinity for Finnair (225.63×), Cyberpunk 2077 (29.9×), and Call of Duty (10.51×) over the country average.

Where do Ghost of Tsushima fans live in United States?

Ghost of Tsushima fans in United States are most concentrated in California (reach 270,352), Texas (reach 192,053), and Florida (reach 137,492). These three regions account for the largest share of the active audience.

What other brands do Ghost of Tsushima fans also like?

Beyond Ghost of Tsushima itself, the audience over-indexes on Cyberpunk 2077 (29.9×), Call of Duty (10.51×), Micro Center (11.14×), and Battlefield (series) (19.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghost of Tsushima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.