Rascasse Audience Intelligence

Dark Souls Audience in United States

A data profile of the people who buy, follow and care about Dark Souls in United States — modelled from more than twelve digital signal sources. Dark Souls has an estimated audience of 1,551,375 people in United States.

#9among Open world game in United States#184among Video / Board Game in United States#369in Games

The average Dark Souls fan in United States is 26.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bloodborne, Collectible card game, Action role-playing game, with strongest over-indexing on Bloodborne (158.62× the country average).

Demographically, the Dark Souls audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dark Souls fan in United States is more male, around 26.7 years old, with strong Patriotism tendencies and a notable affinity for Bloodborne.

Category: Games · Type: Video / Board Game · Subtype: Open world game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dark Souls profile in United States.

Audience size
1.6M
in United States
Gender
26.6%♀
73.4% male
Age
26.7
average years
Country rank
#17299
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dark Souls fans

26.6% are female, 73.4% are male, average age 26.7.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Dark Souls audience in United States
MetricValue
Female26.6%
Male73.4%
Average age26.7
Estimated audience size1,551,375
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Dark Souls audience in United States
Age bracketShare%
16-1956%
20-2924%
30-3912%
40-496%
50+3%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Dark Souls audience comes from United States.

Worldwide audience distribution share by country for Dark Souls
CountryShare
United States34.8%
France6.0%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dark Souls audience in United States is strongest.

Fig. 05

Top regions by affinity

Dark Souls fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K2.37×
02Washington~40K1.29×
03Utah~20K1.29×
04Alaska~4K1.29×
05Oregon~20K1.28×
06Idaho~10K1.22×
07Oklahoma~20K1.21×
08California~200K1.14×
09Arizona~40K1.14×
10Arkansas~10K1.09×
11New Mexico~8K1.09×
12Kentucky~20K1.08×
13Colorado~30K1.07×
14West Virginia~8K1.07×
15Texas~100K1.06×
16Kansas~10K1.04×
17Indiana~30K1.02×
18Missouri~30K1.02×
19Montana~4K1.02×
20Maine~6K1.01×
21New Hampshire~6K0.99×
22Virginia~40K0.98×
23North Dakota~3K0.98×
24Minnesota~20K0.95×
25Ohio~40K0.94×
26Michigan~40K0.94×
27Tennessee~30K0.94×
28Nebraska~7K0.94×
29Iowa~10K0.93×
30Florida~100K0.92×
31Pennsylvania~50K0.92×
32North Carolina~40K0.91×
33Alabama~20K0.90×
34Louisiana~20K0.89×
35South Dakota~3K0.89×
36Illinois~50K0.88×
37Georgia~40K0.88×
38Massachusetts~30K0.88×
39Rhode Island~4K0.87×
40Connecticut~10K0.86×
41Vermont~2K0.86×
42New York~70K0.85×
43Maryland~20K0.84×
44Wisconsin~20K0.84×
45Hawaii~6K0.83×
46South Carolina~20K0.81×
47Mississippi~10K0.81×
48Delaware~3K0.80×
49New Jersey~30K0.78×
50Washington, District of Columbia~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Dark Souls, United States
0.69×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dark Souls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dark Souls audience
#·InterestCategoryAffinity×
01BloodborneGames158.62×
02Battlefield 4Games40.10×
03Collectible card gameGames21.18×
04Pokémon Trading Card GameGames19.10×
05Battlefield (series)Games16.90×
06Action role-playing gameGames15.37×
07Scale modelKids & Family13.56×
08Disneyland ParisTravel & Leisure11.75×
09Micro CenterShopping11.46×
10RetrogamingGames11.03×
11PatreonInternet & Social Media10.19×
12Graphic novelLiterature10.14×
13Assassin's CreedGames9.67×
14Rick and MortyMovies & TV9.55×
15Anime and manga fandomLiterature7.48×
16PokémonGames7.23×
17Action-adventure gameGames6.89×
18Massively multiplayer online gamesGames6.84×
19Mobile gameGames4.22×
20SupermanMovies & TV3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dark Souls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dark Souls audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.38×
Early Adopter MentalityPOWER2.30×
IndividualismJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dark Souls audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
Design AffinityPREMIUM0.65×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dark Souls have in United States?

Dark Souls has an estimated audience of 1,551,375 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dark Souls fans?

26.6% of Dark Souls fans are female, 73.4% are male, with an average age of 26.7 years.

03

Which brands do Dark Souls fans like most?

Dark Souls fans show strongest brand affinity for Bloodborne (158.62×), Collectible card game (21.18×), and Action role-playing game (15.37×) over the country average.

04

Where do Dark Souls fans live in United States?

Dark Souls fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dark Souls fans also like?

Beyond Dark Souls itself, the audience over-indexes on Collectible card game (21.18×), Action role-playing game (15.37×), Micro Center (11.46×), and Battlefield 4 (40.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Open world game audiences in United States

See Dark Souls audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark Souls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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