Dark Souls Audience in United States

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Dark Souls has an estimated audience of 1,552,893 people in United States. 26.6% are female, 73.4% are male, average age 26.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Dog breed, Gordita, Combat sport, Wikia.

The average Dark Souls fan in United States is 26.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Dog breed, Gordita, with strongest over-indexing on Urban Outfitters (4.15× the country average). Demographically, the Dark Souls audience skews more male with an average age of 26.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Open world game

Demographics of Dark Souls fans

Demographic split for Dark Souls audience in United States
MetricValue
Female26.6%
Male73.4%
Average age26.7
Estimated audience size1,552,893

Audience persona

The typical Dark Souls fan in United States is more male, around 26.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Dark Souls in United States
RegionReachAffinity
California205,8191.21×
Texas146,8831.1×
Florida101,6730.97×
New York78,2210.9×
Pennsylvania48,7300.93×
Illinois47,9910.93×
Ohio46,3460.97×
Georgia44,3530.93×
North Carolina43,2000.92×
Washington42,3241.36×
Michigan40,4261×
Arizona38,4361.21×
Virginia38,2601.01×
Nevada36,2772.42×
New Jersey31,5560.8×
Tennessee30,6700.98×
Indiana29,6681.05×
Colorado27,9231.14×
Massachusetts27,2300.89×
Missouri25,5751.02×
Oregon23,4111.32×
Maryland22,5940.85×
Minnesota21,8760.98×
Oklahoma21,1681.23×
Kentucky21,1611.09×
Wisconsin19,6420.84×
Alabama18,6970.86×
South Carolina18,6720.8×
Utah17,9521.29×
Louisiana17,6720.88×
Connecticut13,6170.87×
Arkansas13,5191.06×
Kansas12,4831.02×
Iowa11,6810.91×
Mississippi9,7890.77×
Idaho9,4011.21×
New Mexico8,0151.03×
West Virginia7,4631.03×
Nebraska7,0610.91×
New Hampshire5,6550.92×
Maine5,3450.96×
Hawaii5,2920.79×
Rhode Island4,1130.83×
Montana4,0980.95×
Alaska3,9971.2×
Delaware3,1050.72×
Washington, District of Columbia3,0860.66×
South Dakota2,8780.8×
North Dakota2,8620.9×
Vermont2,0160.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dark Souls audience
BrandAffinityCategory
Urban Outfitters4.15×Shopping
Dog breed2.13×Pets & Animals
Gordita18.55×Food & Beverages
Combat sport2.3×Sports
Wikia4.38×Internet & Social Media
Monogram4.63×Home & Garden
Passaic County, New Jersey12.41×Travel & Leisure
Bridget Jones: The Edge of Reason24×Movies & TV
Grinch4.4×Movies & TV
Home construction1.52×Home & Garden
Winemaking4.77×Food & Beverages
Product design1.93×Business & Career
Pro-Ject3.87×Music & Radio
Grammarly4.22×Business & Career
Progressive rock1.83×Music & Radio
Nuts (film)4.96×Movies & TV
Vocal harmony3.59×Music & Radio
Atkins diet4.13×Health
Jaws4.27×Movies & TV
Emilio Estefan10.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dark Souls audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.28
Early Adopter MentalityPOWER2.08
PatriotismCONSERVATISM1.84
Family OrientationCONSERVATISM1.32
IndividualismJOY1.1
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Dark Souls
CountryShare
United States35.0%
France6.1%
Italy5.6%

See Dark Souls audiences in other countries

More Open world game audiences in United States

Frequently asked questions

How many fans does Dark Souls have in United States?

Dark Souls has an estimated audience of 1,552,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Dark Souls fans?

26.6% of Dark Souls fans are female, 73.4% are male, with an average age of 26.7 years.

Which brands do Dark Souls fans like most?

Dark Souls fans show strongest brand affinity for Urban Outfitters (4.15×), Dog breed (2.13×), and Gordita (18.55×) over the country average.

Where do Dark Souls fans live in United States?

Dark Souls fans in United States are most concentrated in California (reach 205,819), Texas (reach 146,883), and Florida (reach 101,673). These three regions account for the largest share of the active audience.

What other brands do Dark Souls fans also like?

Beyond Dark Souls itself, the audience over-indexes on Dog breed (2.13×), Gordita (18.55×), Combat sport (2.3×), and Wikia (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark Souls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.