Desperados Target Market in Germany
A data profile of the people who buy, follow and care about Desperados in Germany — modelled from more than twelve digital signal sources. Desperados has an estimated audience of 238,859 people in Germany.
The average Desperados fan in Germany is 29.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include criminal case, Rye whiskey, Burgundy wine, with strongest over-indexing on criminal case (31.22× the country average).
Demographically, the Desperados audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Desperados fan in Germany is balanced, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for criminal case.
At a glance
The key figures that characterise the Desperados profile in Germany.
Search interest · 12-month trend
Customer demographics of Desperados
51.0% are female, 49.0% are male, average age 29.6.
Gender split
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 29.6 |
| Estimated audience size | 238,859 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 35% | |
| 30-39 | 32% | |
| 40-49 | 3% | |
| 50+ | 0% |
Worldwide distribution
of the worldwide Desperados audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.9% |
| Germany | 8.5% |
| Spain | 7.8% |
Geography
Where the Desperados audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~40K | 1.12× | |
| 02 | Baden-Württemberg | ~40K | 1.09× | |
| 03 | Hamburg | ~6K | 1.09× | |
| 04 | Niedersachsen | ~20K | 1.07× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.06× | |
| 06 | Thüringen | ~6K | 1.04× | |
| 07 | Saarland | ~3K | 1.04× | |
| 08 | Rheinland-Pfalz | ~10K | 1.03× | |
| 09 | Hessen | ~20K | 1.00× | |
| 10 | Mecklenburg-Vorpommern | ~5K | 1.00× | |
| 11 | Sachsen | ~10K | 0.98× | |
| 12 | Berlin | ~10K | 0.94× | |
| 13 | Sachsen-Anhalt | ~6K | 0.93× | |
| 14 | Brandenburg | ~7K | 0.92× | |
| 15 | Schleswig-Holstein | ~8K | 0.90× | |
| 16 | Bremen | ~2K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Desperados audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burgundy wine | Food & Beverages | 43.29× | ||
| 02 | Cachaça | Food & Beverages | 33.78× | ||
| 03 | criminal case | Games | 31.22× | ||
| 04 | Rye whiskey | Food & Beverages | 30.24× | ||
| 05 | Hors d'oeuvre | Food & Beverages | 11.15× | ||
| 06 | lime | Cars & Mobility | 10.72× | ||
| 07 | Tapir! | Music & Radio | 9.38× | ||
| 08 | Radeberger Brewery | Food & Beverages | 9.11× | ||
| 09 | Tipico | Games | 2.23× | ||
| 10 | Netto Marken-Discount | Shopping | 2.09× | ||
| 11 | Burger King | Food & Beverages | 1.86× | ||
| 12 | Lieferando.de | Food & Beverages | 1.77× | ||
| 13 | Sportschau | Sports | 1.70× | ||
| 14 | SV Werder Bremen | Sports | 1.68× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.68× | ||
| 16 | Borussia Dortmund | Sports | 1.62× | ||
| 17 | Germany | Travel & Leisure | 1.56× | ||
| 18 | UEFA Champions League | Sports | 1.56× | ||
| 19 | Kaufland | Shopping | 1.52× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Desperados audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Sustainability | BALANCE | 0.62× | |
| Quality Awareness | PREMIUM | 0.70× |
Frequently asked questions
Who is Desperados's target market in Germany?
Desperados's target market in Germany covers an estimated 238,859 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Desperados customers?
51.0% of the Desperados audience are female, 49.0% are male, with an average age of 29.6 years.
Which brands do Desperados fans like most?
Desperados fans show strongest brand affinity for criminal case (31.22×), Rye whiskey (30.24×), and Burgundy wine (43.29×) over the country average.
Where do Desperados fans live in Germany?
Desperados fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Desperados fans also like?
Beyond Desperados itself, the audience over-indexes on Rye whiskey (30.24×), Burgundy wine (43.29×), Business and industry (1.51×), and Germany (1.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Desperados. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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