Desperados Audience in Germany
Desperados has an estimated audience of 238,425 people in Germany. 51.0% are female, 49.0% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: criminal case, Rye whiskey, Burgundy wine, Borussia Dortmund, Business and industry.
The average Desperados fan in Germany is 29.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include criminal case, Rye whiskey, Burgundy wine, with strongest over-indexing on criminal case (31.22× the country average). Demographically, the Desperados audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Desperados fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 29.6 |
| Estimated audience size | 238,425 |
Audience persona
The typical Desperados fan in Germany is balanced, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for criminal case.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,403 | 1.1× |
| Bayern | 43,374 | 1.13× |
| Baden-Württemberg | 36,898 | 1.13× |
| Niedersachsen | 25,499 | 1.1× |
| Hessen | 18,553 | 1.02× |
| Rheinland-Pfalz | 12,576 | 1.05× |
| Sachsen | 11,517 | 0.98× |
| Berlin | 10,612 | 1× |
| Schleswig-Holstein | 7,613 | 0.89× |
| Brandenburg | 6,686 | 0.9× |
| Hamburg | 6,064 | 1.13× |
| Thüringen | 5,869 | 0.97× |
| Sachsen-Anhalt | 5,603 | 0.91× |
| Mecklenburg-Vorpommern | 4,332 | 0.95× |
| Saarland | 2,916 | 1× |
| Bremen | 1,507 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| criminal case | 31.22× | Games |
| Rye whiskey | 30.24× | Food & Beverages |
| Burgundy wine | 43.29× | Food & Beverages |
| Borussia Dortmund | 1.62× | Sports |
| Business and industry | 1.51× | Business & Career |
| Germany | 1.56× | Travel & Leisure |
| Netto Marken-Discount | 2.09× | Shopping |
| Tapir! | 9.38× | Music & Radio |
| Hors d'oeuvre | 11.15× | Food & Beverages |
| Lieferando.de | 1.77× | Food & Beverages |
| UEFA Champions League | 1.56× | Sports |
| Burger King | 1.86× | Food & Beverages |
| Friends | 2.11× | Movies & TV |
| SV Werder Bremen | 1.68× | Sports |
| Radeberger Brewery | 9.11× | Food & Beverages |
| Cachaça | 33.78× | Food & Beverages |
| AutoScout24 | 1.68× | Cars & Mobility |
| Tipico | 2.23× | Games |
| Kaufland | 1.52× | Shopping |
| lime | 10.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.35 |
| Need for Security | CONSERVATISM | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Urban Lifestyle | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Germany | 8.6% |
| Spain | 8.1% |
See Desperados audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Desperados have in Germany?
Desperados has an estimated audience of 238,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Desperados fans?
51.0% of Desperados fans are female, 49.0% are male, with an average age of 29.6 years.
Which brands do Desperados fans like most?
Desperados fans show strongest brand affinity for criminal case (31.22×), Rye whiskey (30.24×), and Burgundy wine (43.29×) over the country average.
Where do Desperados fans live in Germany?
Desperados fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,403), Bayern (reach 43,374), and Baden-Württemberg (reach 36,898). These three regions account for the largest share of the active audience.
What other brands do Desperados fans also like?
Beyond Desperados itself, the audience over-indexes on Rye whiskey (30.24×), Burgundy wine (43.29×), Borussia Dortmund (1.62×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Desperados. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.