Gerresheimer Audience in Germany
Gerresheimer has an estimated audience of 499,826 people in Germany. 53.5% are female, 46.5% are male, average age 42.0. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Kieser Training, Jessica Rabbit, Unique Gifts, Progressive rock, Loincloth.
The average Gerresheimer fan in Germany is 42.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Kieser Training, Jessica Rabbit, Unique Gifts, with strongest over-indexing on Kieser Training (10.08× the country average). Demographically, the Gerresheimer audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Sports Activity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Gerresheimer fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.0 |
| Estimated audience size | 499,826 |
Audience persona
The typical Gerresheimer fan in Germany is balanced, around 42.0 years old, with strong Sports Activity tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 225,981 | 2.81× |
| Nordrhein-Westfalen | 182,686 | 1.67× |
| Hessen | 73,722 | 1.94× |
| Baden-Württemberg | 68,441 | 1× |
| Niedersachsen | 39,689 | 0.82× |
| Rheinland-Pfalz | 22,985 | 0.92× |
| Berlin | 17,728 | 0.79× |
| Sachsen | 16,547 | 0.67× |
| Thüringen | 16,363 | 1.28× |
| Hamburg | 11,212 | 0.99× |
| Schleswig-Holstein | 11,143 | 0.62× |
| Brandenburg | 8,298 | 0.54× |
| Mecklenburg-Vorpommern | 4,967 | 0.52× |
| Sachsen-Anhalt | 4,799 | 0.37× |
| Saarland | 3,224 | 0.53× |
| Bremen | 2,151 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 10.08× | Sports |
| Jessica Rabbit | 13.06× | Movies & TV |
| Unique Gifts | 1.58× | Shopping |
| Progressive rock | 1.8× | Music & Radio |
| Loincloth | 2.94× | Fashion & Accessoires |
| Esra Erol | 5.65× | Movies & TV |
| Stradivarius | 1.61× | Shopping |
| Circular economy | 4.08× | Business & Career |
| Humans (TV series) | 3.71× | Movies & TV |
| Home Delivery | 1.95× | Food & Beverages |
| Hockenheim | 5.65× | Travel & Leisure |
| Este, Veneto | 1.57× | Travel & Leisure |
| Insulin index | 8.99× | Health |
| Huizen | 3.7× | Travel & Leisure |
| South Asian cuisine | 4.25× | Food & Beverages |
| Video izle | 1.87× | |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Therme Erding | 2.6× | Travel & Leisure |
| Theocracy | 5.47× | Music & Radio |
| Knoll (company) | 3.94× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.23 |
| Need for Security | CONSERVATISM | 1.2 |
| Pet Ownership | JOY | 1.15 |
| Indulgence | JOY | 1.13 |
| Patriotism | CONSERVATISM | 1.11 |
| Career Orientation | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.5% |
| Brazil | 5.0% |
| United States | 4.0% |
See Gerresheimer audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Gerresheimer have in Germany?
Gerresheimer has an estimated audience of 499,826 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gerresheimer fans?
53.5% of Gerresheimer fans are female, 46.5% are male, with an average age of 42.0 years.
Which brands do Gerresheimer fans like most?
Gerresheimer fans show strongest brand affinity for Kieser Training (10.08×), Jessica Rabbit (13.06×), and Unique Gifts (1.58×) over the country average.
Where do Gerresheimer fans live in Germany?
Gerresheimer fans in Germany are most concentrated in Bayern (reach 225,981), Nordrhein-Westfalen (reach 182,686), and Hessen (reach 73,722). These three regions account for the largest share of the active audience.
What other brands do Gerresheimer fans also like?
Beyond Gerresheimer itself, the audience over-indexes on Jessica Rabbit (13.06×), Unique Gifts (1.58×), Progressive rock (1.8×), and Loincloth (2.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gerresheimer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.