Talcid Audience in Germany
Talcid has an estimated audience of 228,885 people in Germany. 59.9% are female, 40.1% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Kieser Training, Stradivarius, Unique Gifts, Škoda Kodiaq.
The average Talcid fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Kieser Training, Stradivarius, with strongest over-indexing on Icon (magazine) (10.05× the country average). Demographically, the Talcid audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Talcid fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 41.2 |
| Estimated audience size | 228,885 |
Audience persona
The typical Talcid fan in Germany is more female, around 41.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,674 | 1.51× |
| Bayern | 35,425 | 0.96× |
| Baden-Württemberg | 32,614 | 1.04× |
| Niedersachsen | 24,891 | 1.12× |
| Hessen | 18,657 | 1.07× |
| Rheinland-Pfalz | 12,197 | 1.06× |
| Berlin | 10,525 | 1.03× |
| Schleswig-Holstein | 9,470 | 1.15× |
| Sachsen | 8,636 | 0.77× |
| Hamburg | 6,007 | 1.16× |
| Brandenburg | 5,913 | 0.83× |
| Sachsen-Anhalt | 4,732 | 0.8× |
| Thüringen | 4,658 | 0.8× |
| Mecklenburg-Vorpommern | 3,596 | 0.82× |
| Saarland | 2,607 | 0.93× |
| Bremen | 1,835 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 10.05× | Arts & Culture |
| Kieser Training | 14.62× | Sports |
| Stradivarius | 1.8× | Shopping |
| Unique Gifts | 1.53× | Shopping |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| Pro-Ject | 4.59× | Music & Radio |
| Home Delivery | 1.89× | Food & Beverages |
| Volvo V60 | 3.1× | Cars & Mobility |
| Knoll (company) | 5.33× | Home & Garden |
| Loincloth | 1.8× | Fashion & Accessoires |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Video izle | 1.73× | |
| Jessica Rabbit | 2.62× | Movies & TV |
| Zagreb | 1.92× | Travel & Leisure |
| Theocracy | 4.9× | Music & Radio |
| Phytotherapy | 8.31× | Health |
| Manado | 12.15× | Travel & Leisure |
| Hakone, Kanagawa | 2.75× | Travel & Leisure |
| Pantsuit | 2.81× | Fashion & Accessoires |
| Coworking | 1.65× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.36 |
| Indulgence | JOY | 1.26 |
| Career Orientation | POWER | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
| Need for Security | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.5% |
| Austria | 3.5% |
| China | 3.1% |
See Talcid audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Talcid have in Germany?
Talcid has an estimated audience of 228,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Talcid fans?
59.9% of Talcid fans are female, 40.1% are male, with an average age of 41.2 years.
Which brands do Talcid fans like most?
Talcid fans show strongest brand affinity for Icon (magazine) (10.05×), Kieser Training (14.62×), and Stradivarius (1.8×) over the country average.
Where do Talcid fans live in Germany?
Talcid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,674), Bayern (reach 35,425), and Baden-Württemberg (reach 32,614). These three regions account for the largest share of the active audience.
What other brands do Talcid fans also like?
Beyond Talcid itself, the audience over-indexes on Kieser Training (14.62×), Stradivarius (1.8×), Unique Gifts (1.53×), and Škoda Kodiaq (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Talcid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.