Talcid Target Market in Germany
A data profile of the people who buy, follow and care about Talcid in Germany — modelled from more than twelve digital signal sources. Talcid has an estimated audience of 228,008 people in Germany.
The average Talcid fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Veterinary medicine, Bayer, Nature, with strongest over-indexing on Veterinary medicine (6.23× the country average).
Demographically, the Talcid audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Talcid fan in Germany is balanced, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Veterinary medicine.
At a glance
The key figures that characterise the Talcid profile in Germany.
Search interest · 12-month trend
Customer demographics of Talcid
50.0% are female, 50.0% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 41.2 |
| Estimated audience size | 228,008 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Talcid audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 52.6% |
| China | 3.3% |
| Austria | 3.0% |
Geography
Where the Talcid audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~70K | 1.44× | |
| 02 | Schleswig-Holstein | ~10K | 1.18× | |
| 03 | Hamburg | ~6K | 1.13× | |
| 04 | Niedersachsen | ~20K | 1.12× | |
| 05 | Rheinland-Pfalz | ~10K | 1.07× | |
| 06 | Hessen | ~20K | 1.03× | |
| 07 | Baden-Württemberg | ~30K | 1.02× | |
| 08 | Bremen | ~2K | 0.98× | |
| 09 | Berlin | ~10K | 0.97× | |
| 10 | Saarland | ~3K | 0.96× | |
| 11 | Bayern | ~30K | 0.94× | |
| 12 | Brandenburg | ~6K | 0.88× | |
| 13 | Sachsen-Anhalt | ~5K | 0.86× | |
| 14 | Thüringen | ~5K | 0.86× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.86× | |
| 16 | Sachsen | ~9K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Talcid audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bayer | Health | 16.41× | ||
| 02 | Commercial bank | Business & Career | 15.01× | ||
| 03 | Infineon Technologies | Technology & Electronics | 13.88× | ||
| 04 | Novartis | Health | 13.27× | ||
| 05 | BlackRock | Business & Career | 11.63× | ||
| 06 | Hedge fund | Business & Career | 8.19× | ||
| 07 | Veterinary medicine | Business & Career | 6.23× | ||
| 08 | Bayer 04 Leverkusen | Sports | 4.49× | ||
| 09 | Nature | Home & Garden | 2.43× | ||
| 10 | Volunteering | Politics & Society | 2.43× | ||
| 11 | Vacations | Travel & Leisure | 2.23× | ||
| 12 | Medicine | Business & Career | 2.10× | ||
| 13 | Postbank | Business & Career | 1.93× | ||
| 14 | Tagesschau | Movies & TV | 1.88× | ||
| 15 | German language | Politics & Society | 1.84× | ||
| 16 | Family | Kids & Family | 1.82× | ||
| 17 | Transfermarkt | Sports | 1.80× | ||
| 18 | Müller (company) | Food & Beverages | 1.75× | ||
| 19 | Netto Marken-Discount | Shopping | 1.68× | ||
| 20 | Commerzbank | Business & Career | 1.64× |
Personality of the Talcid audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.56× | |
| Healthy Lifestyle | BALANCE | 1.44× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.88× |
Frequently asked questions
Who is Talcid's target market in Germany?
Talcid's target market in Germany covers an estimated 228,008 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Talcid customers?
50.0% of the Talcid audience are female, 50.0% are male, with an average age of 41.2 years.
Which brands do Talcid fans like most?
Talcid fans show strongest brand affinity for Veterinary medicine (6.23×), Bayer (16.41×), and Nature (2.43×) over the country average.
Where do Talcid fans live in Germany?
Talcid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Talcid fans also like?
Beyond Talcid itself, the audience over-indexes on Bayer (16.41×), Nature (2.43×), BlackRock (11.63×), and Infineon Technologies (13.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Talcid audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Talcid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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