Rascasse Audience Intelligence

Trivia Audience in United States

A data profile of the people who buy, follow and care about Trivia in United States — modelled from more than twelve digital signal sources. Trivia has an estimated audience of 14,051,459 people in United States.

#1690among Topic in United States#50in Games

The average Trivia fan in United States is 43.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Carlos Ponce, Guinness, Rhetoric, with strongest over-indexing on Carlos Ponce (432.08× the country average).

Demographically, the Trivia audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trivia fan in United States is balanced, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Carlos Ponce.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trivia profile in United States.

Audience size
14.1M
in United States
Gender
52.0%♀
48.0% male
Age
43.4
average years
Country rank
#2506
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trivia fans

52.0% are female, 48.0% are male, average age 43.4.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Trivia audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.4
Estimated audience size14,051,459
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Trivia audience in United States
Age bracketShare%
16-1918%
20-2912%
30-3914%
40-4919%
50+37%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Trivia audience comes from United States.

Worldwide audience distribution share by country for Trivia
CountryShare
United States37.5%
United Kingdom6.2%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trivia audience in United States is strongest.

Fig. 05

Top regions by affinity

Trivia fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~300K1.42×
02New Hampshire~80K1.41×
03Maine~70K1.33×
04Vermont~30K1.32×
05North Dakota~40K1.29×
06Massachusetts~400K1.28×
07Montana~50K1.26×
08South Dakota~40K1.18×
09Washington~300K1.16×
10Washington, District of Columbia~50K1.15×
11Wisconsin~200K1.14×
12Colorado~300K1.13×
13Nebraska~80K1.13×
14Missouri~200K1.08×
15Idaho~80K1.08×
16Connecticut~200K1.07×
17Iowa~100K1.07×
18Pennsylvania~500K1.03×
19Kansas~100K1.03×
20Oregon~200K1.02×
21Ohio~400K1.01×
22Alaska~30K1.01×
23Michigan~400K0.99×
24Indiana~300K0.99×
25Tennessee~300K0.98×
26Rhode Island~40K0.98×
27Illinois~500K0.97×
28Kentucky~200K0.97×
29Florida~900K0.95×
30Virginia~300K0.94×
31Arkansas~100K0.93×
32Georgia~400K0.92×
33North Carolina~400K0.92×
34New York~700K0.90×
35South Carolina~200K0.90×
36New Jersey~300K0.89×
37West Virginia~60K0.89×
38Hawaii~50K0.88×
39Utah~100K0.87×
40Maryland~200K0.86×
41Alabama~200K0.86×
42Oklahoma~100K0.86×
43Delaware~30K0.85×
44Arizona~200K0.83×
45Mississippi~90K0.78×
46California~1M0.76×
47Texas~900K0.75×
48Louisiana~100K0.73×
49New Mexico~50K0.71×
50Nevada~90K0.68×
Fig. 06

Affinity by region

Affinity by region — Trivia, United States
0.68×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trivia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trivia audience
#·InterestCategoryAffinity×
01Carlos PonceMovies & TV432.08×
02GuinnessFood & Beverages33.48×
03RhetoricPolitics & Society6.84×
04GrammarKids & Family6.83×
05QuizGames3.18×
06Dick Van DykeMovies & TV2.58×
07CBSMovies & TV1.94×
08MSNNews1.83×
09HistoryLiterature1.74×
10PinterestInternet & Social Media1.73×
11NBCMovies & TV1.64×
12Rock musicMusic & Radio1.57×
13BooksLiterature1.57×
14MagazinesLiterature1.55×
15RecipesFood & Beverages1.53×
16Current eventsArts & Culture1.52×
17NatureHome & Garden1.52×
18Comedy moviesMovies & TV1.51×
19Video gamesGames1.51×
20DogsPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trivia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trivia audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
DIY MentalityTHRILL1.34×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trivia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Urban LifestyleOPEN0.93×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trivia have in United States?

Trivia has an estimated audience of 14,051,459 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Trivia fans?

52.0% of Trivia fans are female, 48.0% are male, with an average age of 43.4 years.

03

Which brands do Trivia fans like most?

Trivia fans show strongest brand affinity for Carlos Ponce (432.08×), Guinness (33.48×), and Rhetoric (6.84×) over the country average.

04

Where do Trivia fans live in United States?

Trivia fans in United States are most concentrated in California (reach ~1M), Florida (reach ~900K), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Trivia fans also like?

Beyond Trivia itself, the audience over-indexes on Guinness (33.48×), Rhetoric (6.84×), Grammar (6.83×), and Current events (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Trivia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trivia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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