Trivia Audience in United States
Trivia has an estimated audience of 14,051,459 people in United States. 52.0% are female, 48.0% are male, average age 43.4. Top regions: California, Florida, Texas. Top brand affinities: Carlos Ponce, Guinness, Rhetoric, Grammar, Current events.
The average Trivia fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Carlos Ponce, Guinness, Rhetoric, with strongest over-indexing on Carlos Ponce (432.08× the country average). Demographically, the Trivia audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Trivia fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.4 |
| Estimated audience size | 14,051,459 |
Audience persona
The typical Trivia fan in United States is balanced, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for Carlos Ponce.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,258,546 | 0.81× |
| Florida | 948,546 | 1× |
| Texas | 926,889 | 0.77× |
| New York | 761,328 | 0.97× |
| Pennsylvania | 495,644 | 1.05× |
| Illinois | 472,658 | 1.01× |
| Ohio | 450,475 | 1.04× |
| Georgia | 417,342 | 0.96× |
| North Carolina | 393,580 | 0.93× |
| Massachusetts | 379,155 | 1.37× |
| Michigan | 377,179 | 1.03× |
| Washington | 352,211 | 1.25× |
| New Jersey | 331,791 | 0.93× |
| Virginia | 327,111 | 0.96× |
| Tennessee | 295,278 | 1.05× |
| Minnesota | 288,086 | 1.43× |
| Colorado | 261,933 | 1.18× |
| Indiana | 247,931 | 0.97× |
| Missouri | 244,678 | 1.08× |
| Arizona | 243,919 | 0.85× |
| Wisconsin | 240,317 | 1.14× |
| Maryland | 212,227 | 0.88× |
| South Carolina | 196,411 | 0.93× |
| Alabama | 168,782 | 0.86× |
| Kentucky | 164,859 | 0.94× |
| Oregon | 164,400 | 1.02× |
| Connecticut | 147,960 | 1.05× |
| Louisiana | 124,837 | 0.69× |
| Oklahoma | 123,702 | 0.79× |
| Iowa | 119,712 | 1.03× |
| Kansas | 118,183 | 1.07× |
| Utah | 110,547 | 0.88× |
| Arkansas | 102,224 | 0.88× |
| Nevada | 95,507 | 0.7× |
| Mississippi | 85,034 | 0.73× |
| Idaho | 79,242 | 1.12× |
| New Hampshire | 77,851 | 1.41× |
| Nebraska | 77,715 | 1.1× |
| Maine | 67,259 | 1.34× |
| West Virginia | 55,098 | 0.84× |
| Washington, District of Columbia | 52,912 | 1.25× |
| Hawaii | 50,765 | 0.84× |
| Montana | 50,683 | 1.3× |
| New Mexico | 47,499 | 0.67× |
| Rhode Island | 43,270 | 0.97× |
| North Dakota | 36,510 | 1.26× |
| South Dakota | 31,628 | 0.97× |
| Vermont | 30,262 | 1.23× |
| Delaware | 28,353 | 0.73× |
| Alaska | 26,677 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carlos Ponce | 432.08× | Movies & TV |
| Guinness | 33.48× | Food & Beverages |
| Rhetoric | 6.84× | Politics & Society |
| Grammar | 6.83× | Kids & Family |
| Current events | 1.52× | Arts & Culture |
| Rock music | 1.57× | Music & Radio |
| Fox News Channel | 1.51× | Movies & TV |
| 1.73× | Internet & Social Media | |
| History | 1.74× | Literature |
| Comedy movies | 1.51× | Movies & TV |
| CBS | 1.94× | Movies & TV |
| Friends | 1.65× | Movies & TV |
| Video games | 1.51× | Games |
| NBC | 1.64× | Movies & TV |
| Nature | 1.52× | Home & Garden |
| Recipes | 1.53× | Food & Beverages |
| Dogs | 1.51× | Pets & Animals |
| Quiz | 3.18× | Games |
| Magazines | 1.55× | Literature |
| Books | 1.57× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.1 |
| Social Media Usage | JOY | 1.08 |
| Price Sensitivity | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.03 |
| Individualism | JOY | 0.93 |
| Need for Security | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| United Kingdom | 6.2% |
| India | 5.7% |
See Trivia audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Trivia have in United States?
Trivia has an estimated audience of 14,051,459 people in United States, concentrated in California and Florida.
What is the gender split and age of Trivia fans?
52.0% of Trivia fans are female, 48.0% are male, with an average age of 43.4 years.
Which brands do Trivia fans like most?
Trivia fans show strongest brand affinity for Carlos Ponce (432.08×), Guinness (33.48×), and Rhetoric (6.84×) over the country average.
Where do Trivia fans live in United States?
Trivia fans in United States are most concentrated in California (reach 1,258,546), Florida (reach 948,546), and Texas (reach 926,889). These three regions account for the largest share of the active audience.
What other brands do Trivia fans also like?
Beyond Trivia itself, the audience over-indexes on Guinness (33.48×), Rhetoric (6.84×), Grammar (6.83×), and Current events (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Trivia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.