Grammar Audience in United States

Grammar has an estimated audience of 7,952,986 people in United States. 61.6% are female, 38.4% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Rhetoric, Autism Awareness, Diabetes mellitus awareness, Microblogging, Horoscope.

The average Grammar fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhetoric, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Rhetoric (21.16× the country average). Demographically, the Grammar audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Field of study

Demographics of Grammar fans

Demographic split for Grammar audience in United States
MetricValue
Female61.6%
Male38.4%
Average age44.6
Estimated audience size7,952,986

Audience persona

The typical Grammar fan in United States is more female, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Rhetoric.

Top regions in United States

Top regions ranked by reach for Grammar in United States
RegionReachAffinity
California1,209,8131.38×
Texas892,3381.31×
Florida663,5601.23×
New York550,3401.24×
Illinois295,6291.12×
Georgia282,7071.15×
North Carolina281,0731.17×
Virginia263,2621.36×
Pennsylvania253,6440.95×
Ohio252,4301.03×
Washington208,2091.31×
New Jersey202,6461×
Michigan201,4250.97×
Tennessee171,5891.08×
Massachusetts161,6891.03×
Maryland156,8071.15×
Arizona137,2160.85×
Indiana136,8210.94×
Colorado124,7441×
Missouri120,1800.94×
Minnesota116,4411.02×
South Carolina115,9330.97×
Wisconsin103,5800.87×
Kentucky99,8741×
Oregon99,2821.09×
Louisiana98,2930.96×
Oklahoma85,1730.96×
Nevada84,0351.09×
Connecticut80,4601.01×
Utah71,6511.01×
Alabama71,1240.64×
Mississippi64,0350.98×
Arkansas63,7440.97×
Kansas61,3940.98×
Iowa59,4920.91×
Hawaii45,6721.34×
New Mexico41,2781.03×
Nebraska38,3460.96×
Idaho37,2620.93×
Washington, District of Columbia32,4821.36×
West Virginia31,6270.85×
New Hampshire26,4850.85×
Maine22,2730.78×
Rhode Island21,3270.84×
Delaware18,6490.85×
Montana15,7290.71×
North Dakota14,5880.89×
South Dakota13,9970.76×
Alaska12,3150.72×
Vermont11,2290.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grammar audience
BrandAffinityCategory
Rhetoric21.16×Politics & Society
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.8×News
Trivia6.59×Games
Day trading8.97×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Indianapolis Motor Speedway10.01×Sports
Pet insurance11.59×Pets & Animals
Glam rock13.59×Music & Radio
Blended whiskey8.21×Food & Beverages
Roulette9.57×Games
Whole grain9.35×Food & Beverages
Critical illness insurance12.04×Business & Career
Hobby Lobby2.4×Home & Garden
Staples (Canada)3.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grammar audience
TraitClusterScore
Risk AppetiteTHRILL1.98
Luxury OrientationPREMIUM1.48
SpiritualityBALANCE1.45
PatriotismCONSERVATISM1.43
TraditionCONSERVATISM1.34
ExtroversionTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Grammar
CountryShare
United States30.4%
United Kingdom5.7%
India5.4%

See Grammar audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Grammar have in United States?

Grammar has an estimated audience of 7,952,986 people in United States, concentrated in California and Texas.

What is the gender split and age of Grammar fans?

61.6% of Grammar fans are female, 38.4% are male, with an average age of 44.6 years.

Which brands do Grammar fans like most?

Grammar fans show strongest brand affinity for Rhetoric (21.16×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Grammar fans live in United States?

Grammar fans in United States are most concentrated in California (reach 1,209,813), Texas (reach 892,338), and Florida (reach 663,560). These three regions account for the largest share of the active audience.

What other brands do Grammar fans also like?

Beyond Grammar itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Horoscope (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grammar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.