Grammar Audience in Germany
Grammar has an estimated audience of 769,677 people in Germany. 60.0% are female, 40.0% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Stradivarius, Este, Veneto, Pillow, Škoda Kodiaq, KLIX (AM).
The average Grammar fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Stradivarius, Este, Veneto, Pillow, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Grammar audience skews more female with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Field of study
Demographics of Grammar fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.8 |
| Estimated audience size | 769,677 |
Audience persona
The typical Grammar fan in Germany is more female, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,155 | 1.14× |
| Baden-Württemberg | 104,577 | 1× |
| Bayern | 99,065 | 0.8× |
| Niedersachsen | 73,108 | 0.98× |
| Hessen | 54,335 | 0.93× |
| Berlin | 38,781 | 1.13× |
| Sachsen | 36,197 | 0.96× |
| Rheinland-Pfalz | 34,818 | 0.9× |
| Schleswig-Holstein | 31,814 | 1.15× |
| Brandenburg | 22,961 | 0.96× |
| Hamburg | 20,307 | 1.17× |
| Sachsen-Anhalt | 18,285 | 0.92× |
| Thüringen | 18,010 | 0.92× |
| Mecklenburg-Vorpommern | 15,570 | 1.06× |
| Saarland | 9,095 | 0.96× |
| Bremen | 6,793 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Este, Veneto | 3× | Travel & Leisure |
| Pillow | 1.65× | Home & Garden |
| Škoda Kodiaq | 1.59× | Cars & Mobility |
| KLIX (AM) | 1.9× | Music & Radio |
| Volvo V60 | 3.48× | Cars & Mobility |
| Kodi (software) | 2.09× | Technology & Electronics |
| Esra Erol | 3.97× | Movies & TV |
| Medieval fantasy | 7.38× | Literature |
| Nationality | 1.88× | Politics & Society |
| Curcuma | 3.13× | Food & Beverages |
| Home Delivery | 1.75× | Food & Beverages |
| Hobby Lobby | 4.24× | Home & Garden |
| Samanyolu Haber | 2.61× | Movies & TV |
| Zagreb | 2.31× | Travel & Leisure |
| Video izle | 1.93× | |
| Google Photos | 1.61× | Technology & Electronics |
| Captain Fantastic (film) | 4.97× | Movies & TV |
| Jaguar F-Pace | 3.46× | Cars & Mobility |
| Solo climbing | 1.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.74 |
| Pet Ownership | JOY | 1.72 |
| Spirituality | BALANCE | 1.5 |
| Indulgence | JOY | 1.48 |
| Tradition | CONSERVATISM | 1.45 |
| Convenience Orientation | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 5.7% |
| India | 5.4% |
See Grammar audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Grammar have in Germany?
Grammar has an estimated audience of 769,677 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Grammar fans?
60.0% of Grammar fans are female, 40.0% are male, with an average age of 43.8 years.
Which brands do Grammar fans like most?
Grammar fans show strongest brand affinity for Stradivarius (1.97×), Este, Veneto (3×), and Pillow (1.65×) over the country average.
Where do Grammar fans live in Germany?
Grammar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,155), Baden-Württemberg (reach 104,577), and Bayern (reach 99,065). These three regions account for the largest share of the active audience.
What other brands do Grammar fans also like?
Beyond Grammar itself, the audience over-indexes on Este, Veneto (3×), Pillow (1.65×), Škoda Kodiaq (1.59×), and KLIX (AM) (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grammar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.