Trivia Audience in Germany
Trivia has an estimated audience of 771,368 people in Germany. 53.2% are female, 46.8% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Katie Holmes, Liberal arts education, Borussia Dortmund, Designer, Gala.
The average Trivia fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Katie Holmes, Liberal arts education, Borussia Dortmund, with strongest over-indexing on Katie Holmes (19.82× the country average). Demographically, the Trivia audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Trivia fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 36.7 |
| Estimated audience size | 771,368 |
Audience persona
The typical Trivia fan in Germany is balanced, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Katie Holmes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,587 | 0.96× |
| Bayern | 137,370 | 1.11× |
| Baden-Württemberg | 111,073 | 1.06× |
| Hessen | 78,224 | 1.33× |
| Niedersachsen | 74,152 | 0.99× |
| Berlin | 53,709 | 1.56× |
| Sachsen | 40,389 | 1.07× |
| Rheinland-Pfalz | 36,911 | 0.96× |
| Schleswig-Holstein | 26,185 | 0.95× |
| Hamburg | 21,333 | 1.22× |
| Brandenburg | 20,907 | 0.87× |
| Thüringen | 15,945 | 0.81× |
| Sachsen-Anhalt | 13,159 | 0.66× |
| Mecklenburg-Vorpommern | 11,416 | 0.78× |
| Saarland | 6,809 | 0.72× |
| Bremen | 6,375 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Katie Holmes | 19.82× | Movies & TV |
| Liberal arts education | 17.75× | Business & Career |
| Borussia Dortmund | 1.96× | Sports |
| Designer | 4.02× | Home & Garden |
| Gala | 2.77× | News |
| Roland Kaiser | 3.88× | Music & Radio |
| Rhetoric | 9.44× | Politics & Society |
| Current events | 2.12× | Arts & Culture |
| YouTube | 1.89× | Movies & TV |
| Rock music | 2.17× | Music & Radio |
| REWE | 2.09× | Shopping |
| Shopping | 1.53× | Shopping |
| Comedy movies | 2.25× | Movies & TV |
| 1.76× | Internet & Social Media | |
| Deutsche Bahn | 2.18× | Cars & Mobility |
| Garden | 1.96× | Home & Garden |
| Beauty | 1.6× | Beauty & Wellness |
| Online shopping | 1.58× | Shopping |
| Clothing | 1.52× | Fashion & Accessoires |
| Game of Thrones | 2.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.11 |
| Community Orientation | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| United Kingdom | 6.2% |
| India | 5.7% |
See Trivia audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trivia have in Germany?
Trivia has an estimated audience of 771,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trivia fans?
53.2% of Trivia fans are female, 46.8% are male, with an average age of 36.7 years.
Which brands do Trivia fans like most?
Trivia fans show strongest brand affinity for Katie Holmes (19.82×), Liberal arts education (17.75×), and Borussia Dortmund (1.96×) over the country average.
Where do Trivia fans live in Germany?
Trivia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,587), Bayern (reach 137,370), and Baden-Württemberg (reach 111,073). These three regions account for the largest share of the active audience.
What other brands do Trivia fans also like?
Beyond Trivia itself, the audience over-indexes on Liberal arts education (17.75×), Borussia Dortmund (1.96×), Designer (4.02×), and Gala (2.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trivia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.