A data profile of the people who buy, follow and care about Brain Games (National Geographic) in United States — modelled from more than twelve digital signal sources. Brain Games (National Geographic) has an estimated audience of 1,178,612 people in United States.
The average Brain Games (National Geographic) fan in United States is 34.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include ExxonMobil, FedEx, Joan Baez, with strongest over-indexing on ExxonMobil (64.74× the country average).
Demographically, the Brain Games (National Geographic) audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Family Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Brain Games (National Geographic) fan in United States is balanced, around 34.2 years old, with strong Family Orientation tendencies and a notable affinity for ExxonMobil.
The key figures that characterise the Brain Games (National Geographic) profile in United States.
53.3% are female, 46.7% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 34.2 |
| Estimated audience size | 1,178,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 15% | |
| 30-39 | 10% | |
| 40-49 | 10% | |
| 50+ | 22% |
of the worldwide Brain Games (National Geographic) audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.9% |
| India | 11.1% |
| United Kingdom | 5.3% |
Where the Brain Games (National Geographic) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~3K | 1.37× | |
| 02 | Iowa | ~10K | 1.31× | |
| 03 | Utah | ~10K | 1.28× | |
| 04 | Wisconsin | ~20K | 1.21× | |
| 05 | Nebraska | ~7K | 1.20× | |
| 06 | Minnesota | ~20K | 1.17× | |
| 07 | Virginia | ~30K | 1.14× | |
| 08 | Idaho | ~7K | 1.14× | |
| 09 | Kansas | ~10K | 1.11× | |
| 10 | Rhode Island | ~4K | 1.11× | |
| 11 | South Dakota | ~3K | 1.10× | |
| 12 | Vermont | ~2K | 1.10× | |
| 13 | Missouri | ~20K | 1.06× | |
| 14 | Pennsylvania | ~40K | 1.04× | |
| 15 | Arkansas | ~10K | 1.04× | |
| 16 | Tennessee | ~20K | 1.02× | |
| 17 | Indiana | ~20K | 1.02× | |
| 18 | Alaska | ~3K | 1.01× | |
| 19 | Colorado | ~20K | 1.00× | |
| 20 | Oregon | ~10K | 1.00× | |
| 21 | Oklahoma | ~10K | 1.00× | |
| 22 | North Carolina | ~30K | 0.99× | |
| 23 | Massachusetts | ~20K | 0.98× | |
| 24 | Alabama | ~20K | 0.97× | |
| 25 | New Mexico | ~6K | 0.97× | |
| 26 | New Hampshire | ~4K | 0.97× | |
| 27 | Maine | ~4K | 0.97× | |
| 28 | Montana | ~3K | 0.97× | |
| 29 | Texas | ~100K | 0.96× | |
| 30 | California | ~100K | 0.95× | |
| 31 | Ohio | ~30K | 0.95× | |
| 32 | Washington | ~20K | 0.95× | |
| 33 | Maryland | ~20K | 0.95× | |
| 34 | Hawaii | ~5K | 0.94× | |
| 35 | Georgia | ~30K | 0.93× | |
| 36 | Michigan | ~30K | 0.92× | |
| 37 | South Carolina | ~20K | 0.92× | |
| 38 | Arizona | ~20K | 0.91× | |
| 39 | Kentucky | ~10K | 0.91× | |
| 40 | Connecticut | ~10K | 0.91× | |
| 41 | Florida | ~70K | 0.90× | |
| 42 | New Jersey | ~30K | 0.90× | |
| 43 | West Virginia | ~5K | 0.89× | |
| 44 | Delaware | ~3K | 0.89× | |
| 45 | New York | ~60K | 0.88× | |
| 46 | Illinois | ~30K | 0.88× | |
| 47 | Louisiana | ~10K | 0.88× | |
| 48 | Washington, District of Columbia | ~3K | 0.88× | |
| 49 | Mississippi | ~8K | 0.86× | |
| 50 | Nevada | ~9K | 0.80× |
The strongest cross-interests of the Brain Games (National Geographic) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bayerischer Rundfunk | Movies & TV | 90.16× | ||
| 02 | ExxonMobil | Cars & Mobility | 64.74× | ||
| 03 | David Crosby | Music & Radio | 44.96× | ||
| 04 | Joan Baez | Music & Radio | 41.32× | ||
| 05 | Brain teaser | Business & Career | 19.34× | ||
| 06 | Elderly care | Health | 17.46× | ||
| 07 | Sudoku | Games | 14.96× | ||
| 08 | FedEx | Business & Career | 9.80× | ||
| 09 | Sustainable energy | Home & Garden | 9.39× | ||
| 10 | Mission: Impossible | Movies & TV | 8.88× | ||
| 11 | Renewable energy | Business & Career | 8.31× | ||
| 12 | Lottery | Games | 7.60× | ||
| 13 | Weather forecasting | Home & Garden | 6.99× | ||
| 14 | Vehicle insurance | Cars & Mobility | 6.32× | ||
| 15 | Mortgage loans | Business & Career | 4.74× | ||
| 16 | Solar energy | Home & Garden | 4.74× | ||
| 17 | Mobile game | Games | 4.34× | ||
| 18 | Cancer awareness | Health | 4.04× | ||
| 19 | McDonald's | Food & Beverages | 3.44× | ||
| 20 | Internet & Social Media | 3.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 4.29× | |
| Individualism | JOY | 2.67× | |
| Sustainability | BALANCE | 2.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Luxury Orientation | PREMIUM | 0.73× |
Brain Games (National Geographic) has an estimated audience of 1,178,612 people in United States, concentrated in California and Texas.
53.3% of Brain Games (National Geographic) fans are female, 46.7% are male, with an average age of 34.2 years.
Brain Games (National Geographic) fans show strongest brand affinity for ExxonMobil (64.74×), FedEx (9.8×), and Joan Baez (41.32×) over the country average.
Brain Games (National Geographic) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Brain Games (National Geographic) itself, the audience over-indexes on FedEx (9.8×), Joan Baez (41.32×), Bayerischer Rundfunk (90.16×), and Sustainable energy (9.39×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Brain Games (National Geographic). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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