Rascasse Audience Intelligence

Darlington Raceway Audience in United States

A data profile of the people who buy, follow and care about Darlington Raceway in United States — modelled from more than twelve digital signal sources. Darlington Raceway has an estimated audience of 397,692 people in United States.

#28among Racecourse in United States#4631among POI in United States#4145in Sports

The average Darlington Raceway fan in United States is 38.3 years old, more male, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, North Carolina, Florida.

Top brand affinities include Kyle Busch, Richard Petty, Erin Andrews, with strongest over-indexing on Kyle Busch (25.02× the country average).

Demographically, the Darlington Raceway audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Darlington Raceway fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Darlington Raceway profile in United States.

Audience size
398K
in United States
Gender
29.3%♀
70.7% male
Age
38.3
average years
Country rank
#41764
POI in United States
Fig. 01

Search interest · 12-month trend

-77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Darlington Raceway fans

29.3% are female, 70.7% are male, average age 38.3.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Darlington Raceway audience in United States
MetricValue
Female29.3%
Male70.7%
Average age38.3
Estimated audience size397,692
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Darlington Raceway audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Darlington Raceway audience comes from United States.

Worldwide audience distribution share by country for Darlington Raceway
CountryShare
United States44.6%
Italy10.8%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Darlington Raceway audience in United States is strongest.

Fig. 05

Top regions by affinity

Darlington Raceway fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~90K14.92×
02North Carolina~50K3.92×
03West Virginia~3K1.59×
04Virginia~10K1.30×
05Georgia~10K1.18×
06Tennessee~9K1.16×
07Maine~1K0.98×
08Indiana~7K0.94×
09Vermont<1K0.94×
10Alabama~5K0.91×
11Iowa~3K0.91×
12Delaware<1K0.90×
13Ohio~10K0.89×
14Kentucky~4K0.88×
15New Hampshire~1K0.88×
16Wisconsin~5K0.86×
17South Dakota<1K0.83×
18North Dakota<1K0.82×
19Pennsylvania~10K0.81×
20Florida~20K0.78×
21Nebraska~1K0.75×
22Kansas~2K0.74×
23Montana<1K0.74×
24Connecticut~3K0.73×
25Alaska<1K0.73×
26Michigan~7K0.71×
27Missouri~4K0.70×
28Mississippi~2K0.67×
29Oklahoma~3K0.65×
30Idaho~1K0.65×
31Rhode Island<1K0.65×
32Arkansas~2K0.64×
33Hawaii~1K0.62×
34Maryland~4K0.61×
35Minnesota~3K0.58×
36Washington, District of Columbia<1K0.56×
37New Mexico~1K0.55×
38Arizona~4K0.54×
39Illinois~7K0.52×
40Louisiana~3K0.52×
41Nevada~2K0.51×
42New York~10K0.50×
43Colorado~3K0.50×
44Oregon~2K0.48×
45New Jersey~5K0.47×
46Massachusetts~4K0.46×
47Utah~2K0.45×
48Washington~3K0.41×
49Texas~10K0.36×
50California~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Darlington Raceway, United States
0.26×1.00×14.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Darlington Raceway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Darlington Raceway audience
#·InterestCategoryAffinity×
01Richard PettySports75.01×
02Erin AndrewsSports51.55×
03Auto Club SpeedwaySports50.11×
04Joe Gibbs RacingSports39.73×
05Texas Motor SpeedwaySports38.15×
06BombasFashion & Accessoires27.89×
07Kyle BuschSports25.02×
08Dale EarnhardtSports20.57×
09Sharon OsbourneMovies & TV20.00×
10Josh DuhamelFashion & Accessoires20.00×
11Sophia BushMovies & TV20.00×
12Rose McGowanMovies & TV20.00×
13Daytona International SpeedwaySports14.17×
14Freddie FreemanSports12.67×
15Indianapolis Motor SpeedwaySports11.90×
16Bill MurrayMovies & TV7.27×
17NASCARSports5.47×
18FedExBusiness & Career3.93×
19Capital OneBusiness & Career3.00×
20AutoZoneCars & Mobility2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Darlington Raceway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Darlington Raceway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.39×
Convenience OrientationPREMIUM1.58×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Darlington Raceway audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Design AffinityPREMIUM0.58×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Darlington Raceway have in United States?

Darlington Raceway has an estimated audience of 397,692 people in United States, concentrated in South Carolina and North Carolina.

02

What is the gender split and age of Darlington Raceway fans?

29.3% of Darlington Raceway fans are female, 70.7% are male, with an average age of 38.3 years.

03

Which brands do Darlington Raceway fans like most?

Darlington Raceway fans show strongest brand affinity for Kyle Busch (25.02×), Richard Petty (75.01×), and Erin Andrews (51.55×) over the country average.

04

Where do Darlington Raceway fans live in United States?

Darlington Raceway fans in United States are most concentrated in South Carolina (reach ~90K), North Carolina (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Darlington Raceway fans also like?

Beyond Darlington Raceway itself, the audience over-indexes on Richard Petty (75.01×), Erin Andrews (51.55×), Sharon Osbourne (20×), and Bombas (27.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Darlington Raceway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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