Darlington Raceway Audience in United States

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Darlington Raceway has an estimated audience of 397,692 people in United States. 29.3% are female, 70.7% are male, average age 38.3. Top regions: South Carolina, North Carolina, Florida. Top brand affinities: Keith Stanfield, Bully (2011 film), MK, Elsword, Alaska.

The average Darlington Raceway fan in United States is 38.3 years old, more male, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Florida. Top brand affinities include Keith Stanfield, Bully (2011 film), MK, with strongest over-indexing on Keith Stanfield (37.23× the country average). Demographically, the Darlington Raceway audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Darlington Raceway fans

Demographic split for Darlington Raceway audience in United States
MetricValue
Female29.3%
Male70.7%
Average age38.3
Estimated audience size397,692

Audience persona

The typical Darlington Raceway fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Darlington Raceway in United States
RegionReachAffinity
South Carolina81,45913.61×
North Carolina49,0734.1×
Florida21,3870.79×
Georgia14,9501.22×
Virginia13,6621.41×
Texas13,5170.4×
Ohio11,5770.94×
New York11,4940.52×
California11,3540.26×
Pennsylvania11,1840.84×
Tennessee9,9621.25×
Michigan7,6900.74×
Indiana7,3681.01×
Illinois7,1840.54×
Wisconsin5,0470.84×
Alabama5,0270.9×
Missouri4,7000.73×
New Jersey4,6980.46×
Kentucky4,6330.93×
Arizona4,1400.51×
Maryland4,0820.6×
Massachusetts3,3850.43×
West Virginia3,2341.75×
Iowa3,1420.96×
Minnesota3,1110.55×
Colorado3,0240.48×
Washington2,9730.37×
Oklahoma2,8730.65×
Connecticut2,8570.72×
Kansas2,4670.79×
Louisiana2,3170.45×
Mississippi1,9500.6×
Arkansas1,9480.59×
Oregon1,8920.42×
Nevada1,6080.42×
Maine1,3680.96×
Nebraska1,3350.67×
New Hampshire1,3140.84×
Utah1,0600.3×
Idaho1,0140.51×
Delaware9360.85×
New Mexico7140.36×
Montana6450.58×
South Dakota6180.67×
Vermont5980.86×
Rhode Island5730.45×
North Dakota5400.66×
Washington, District of Columbia4240.35×
Wyoming3720.63×
Alaska2960.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Darlington Raceway audience
BrandAffinityCategory
Keith Stanfield37.23×Movies & TV
Bully (2011 film)11.04×Movies & TV
MK6.19×Music & Radio
Elsword19.35×Games
Alaska1.99×Travel & Leisure
Goose (band)7.1×Pets & Animals
Kidd Kraddick26.12×Music & Radio
Tezz6.3×Movies & TV
Pillow1.79×Home & Garden
Hog Hunting2.68×Sports
Unique Gifts1.86×Shopping
N1 road (South Africa)3.21×Travel & Leisure
Nationality1.55×Politics & Society
Vocal harmony2.82×Music & Radio
Birthday Gifts1.91×Kids & Family
Maria Full of Grace19.57×Movies & TV
Home staging2.91×Home & Garden
Sinaloa1.99×Travel & Leisure
Acoustic music2.44×Music & Radio
Captain America (1990 film)2.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Darlington Raceway audience
TraitClusterScore
PatriotismCONSERVATISM2.15
Need for SecurityCONSERVATISM1.34
Risk AppetiteTHRILL1.32
Family OrientationCONSERVATISM1.25
Career OrientationPOWER1.24
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Darlington Raceway
CountryShare
United States44.6%
Italy10.8%
Brazil8.2%

See Darlington Raceway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Darlington Raceway have in United States?

Darlington Raceway has an estimated audience of 397,692 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of Darlington Raceway fans?

29.3% of Darlington Raceway fans are female, 70.7% are male, with an average age of 38.3 years.

Which brands do Darlington Raceway fans like most?

Darlington Raceway fans show strongest brand affinity for Keith Stanfield (37.23×), Bully (2011 film) (11.04×), and MK (6.19×) over the country average.

Where do Darlington Raceway fans live in United States?

Darlington Raceway fans in United States are most concentrated in South Carolina (reach 81,459), North Carolina (reach 49,073), and Florida (reach 21,387). These three regions account for the largest share of the active audience.

What other brands do Darlington Raceway fans also like?

Beyond Darlington Raceway itself, the audience over-indexes on Bully (2011 film) (11.04×), MK (6.19×), Elsword (19.35×), and Alaska (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Darlington Raceway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.