New Hampshire Motor Speedway Audience in United States

New Hampshire Motor Speedway logo

New Hampshire Motor Speedway has an estimated audience of 669,431 people in United States. 38.5% are female, 61.5% are male, average age 42.6. Top regions: New Hampshire, Massachusetts, New York. Top brand affinities: Alaska, Keith Stanfield, Israel, Elsword, Goose (band).

The average New Hampshire Motor Speedway fan in United States is 42.6 years old, more male, and lives primarily in New Hampshire. The audience is concentrated in New Hampshire, Massachusetts, New York. Top brand affinities include Alaska, Keith Stanfield, Israel, with strongest over-indexing on Alaska (5.66× the country average). Demographically, the New Hampshire Motor Speedway audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of New Hampshire Motor Speedway fans

Demographic split for New Hampshire Motor Speedway audience in United States
MetricValue
Female38.5%
Male61.5%
Average age42.6
Estimated audience size669,431

Audience persona

The typical New Hampshire Motor Speedway fan in United States is more male, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for New Hampshire Motor Speedway in United States
RegionReachAffinity
New Hampshire43,24116.39×
Massachusetts41,9673.18×
New York21,3140.57×
Connecticut16,2902.43×
Maine15,1126.3×
Florida13,8460.31×
North Carolina13,5960.67×
Pennsylvania9,5910.43×
Texas9,2410.16×
California8,8660.12×
Ohio8,3910.41×
Michigan6,8310.39×
Georgia6,7730.33×
Virginia6,7160.41×
Vermont6,6965.7×
South Carolina5,8940.59×
Indiana5,7760.47×
Rhode Island5,2582.47×
Tennessee5,2380.39×
Illinois5,1310.23×
New Jersey5,1170.3×
Wisconsin4,4040.44×
Missouri3,6120.33×
Alabama3,2950.35×
Kentucky3,1450.37×
Iowa2,8980.53×
Arizona2,7690.2×
Maryland2,7030.23×
Minnesota2,6500.28×
Oklahoma2,2370.3×
Washington2,1820.16×
Colorado1,8500.18×
Kansas1,7650.33×
West Virginia1,6970.54×
Louisiana1,5010.17×
Arkansas1,4220.26×
Mississippi1,2980.24×
Oregon1,2700.17×
Nebraska1,2250.36×
Nevada1,1580.18×
Utah8840.15×
Idaho8410.25×
Delaware8270.45×
South Dakota6600.43×
New Mexico6160.18×
Montana5900.32×
North Dakota5530.4×
Wyoming4190.42×
Alaska3850.27×
Hawaii3150.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Hampshire Motor Speedway audience
BrandAffinityCategory
Alaska5.66×Travel & Leisure
Keith Stanfield20.47×Movies & TV
Israel3.97×Travel & Leisure
Elsword20×Games
Goose (band)7.18×Pets & Animals
Jingoism2.42×Politics & Society
MK4.62×Music & Radio
Minnesota1.66×Travel & Leisure
N1 road (South Africa)3.33×Travel & Leisure
Acoustic music3.39×Music & Radio
Notre Dame Fighting Irish football3.75×Sports
Pillow1.58×Home & Garden
Naperville, Illinois5.13×Travel & Leisure
Hog Hunting2.11×Sports
Home staging3.13×Home & Garden
Nebraska1.59×Travel & Leisure
Noodle (Gorillaz)1.99×Music & Radio
South Asian cuisine4.6×Food & Beverages
Jack Skellington3.6×Movies & TV
Sinaloa1.82×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Hampshire Motor Speedway audience
TraitClusterScore
Convenience OrientationPREMIUM1.32
Early Adopter MentalityPOWER1.26
Career OrientationPOWER1.22
IndulgenceJOY1.18
PatriotismCONSERVATISM1.14
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for New Hampshire Motor Speedway
CountryShare
United States50.5%
United Kingdom15.6%
Italy3.2%

See New Hampshire Motor Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does New Hampshire Motor Speedway have in United States?

New Hampshire Motor Speedway has an estimated audience of 669,431 people in United States, concentrated in New Hampshire and Massachusetts.

What is the gender split and age of New Hampshire Motor Speedway fans?

38.5% of New Hampshire Motor Speedway fans are female, 61.5% are male, with an average age of 42.6 years.

Which brands do New Hampshire Motor Speedway fans like most?

New Hampshire Motor Speedway fans show strongest brand affinity for Alaska (5.66×), Keith Stanfield (20.47×), and Israel (3.97×) over the country average.

Where do New Hampshire Motor Speedway fans live in United States?

New Hampshire Motor Speedway fans in United States are most concentrated in New Hampshire (reach 43,241), Massachusetts (reach 41,967), and New York (reach 21,314). These three regions account for the largest share of the active audience.

What other brands do New Hampshire Motor Speedway fans also like?

Beyond New Hampshire Motor Speedway itself, the audience over-indexes on Keith Stanfield (20.47×), Israel (3.97×), Elsword (20×), and Goose (band) (7.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Hampshire Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.