New Hampshire Motor Speedway Audience in United States

New Hampshire Motor Speedway logo

New Hampshire Motor Speedway has an estimated audience of 669,431 people in United States. 38.5% are female, 61.5% are male, average age 42.6. Top regions: New Hampshire, Massachusetts, New York. Top brand affinities: Speedway, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average New Hampshire Motor Speedway fan in United States is 42.6 years old, more male, and lives primarily in New Hampshire. The audience is concentrated in New Hampshire, Massachusetts, New York. Top brand affinities include Speedway, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Speedway (103.29× the country average). Demographically, the New Hampshire Motor Speedway audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of New Hampshire Motor Speedway fans

Demographic split for New Hampshire Motor Speedway audience in United States
MetricValue
Female38.5%
Male61.5%
Average age42.6
Estimated audience size669,431

Audience persona

The typical New Hampshire Motor Speedway fan in United States is more male, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Speedway.

Top regions in United States

Top regions ranked by reach for New Hampshire Motor Speedway in United States
RegionReachAffinity
New Hampshire43,24116.39×
Massachusetts41,9673.18×
New York21,3140.57×
Connecticut16,2902.43×
Maine15,1126.3×
Florida13,8460.31×
North Carolina13,5960.67×
Pennsylvania9,5910.43×
Texas9,2410.16×
California8,8660.12×
Ohio8,3910.41×
Michigan6,8310.39×
Georgia6,7730.33×
Virginia6,7160.41×
Vermont6,6965.7×
South Carolina5,8940.59×
Indiana5,7760.47×
Rhode Island5,2582.47×
Tennessee5,2380.39×
Illinois5,1310.23×
New Jersey5,1170.3×
Wisconsin4,4040.44×
Missouri3,6120.33×
Alabama3,2950.35×
Kentucky3,1450.37×
Iowa2,8980.53×
Arizona2,7690.2×
Maryland2,7030.23×
Minnesota2,6500.28×
Oklahoma2,2370.3×
Washington2,1820.16×
Colorado1,8500.18×
Kansas1,7650.33×
West Virginia1,6970.54×
Louisiana1,5010.17×
Arkansas1,4220.26×
Mississippi1,2980.24×
Oregon1,2700.17×
Nebraska1,2250.36×
Nevada1,1580.18×
Utah8840.15×
Idaho8410.25×
Delaware8270.45×
South Dakota6600.43×
New Mexico6160.18×
Montana5900.32×
North Dakota5530.4×
Wyoming4190.42×
Alaska3850.27×
Hawaii3150.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Hampshire Motor Speedway audience
BrandAffinityCategory
Speedway103.29×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Texas Motor Speedway36.09×Sports
Income tax13.19×Business & Career
Kia Sportage20×Cars & Mobility
Canada4.59×Travel & Leisure
Palestine15.22×Travel & Leisure
Lewis Hamilton10.84×Sports
National Auto Sport Association18.58×Sports
Indianapolis Motor Speedway10.53×Sports
Richard Petty20.47×Sports
Charles, Prince of Wales18.87×Politics & Society
Auto Club Speedway29.21×Sports
Indianapolis 50013.99×Sports
Staples (Canada)3.58×Business & Career
MSN2.66×News
AutoZone2.52×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Hampshire Motor Speedway audience
TraitClusterScore
Convenience OrientationPREMIUM1.32
Early Adopter MentalityPOWER1.26
Career OrientationPOWER1.22
IndulgenceJOY1.18
PatriotismCONSERVATISM1.14
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for New Hampshire Motor Speedway
CountryShare
United States50.5%
United Kingdom15.6%
Italy3.2%

See New Hampshire Motor Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does New Hampshire Motor Speedway have in United States?

New Hampshire Motor Speedway has an estimated audience of 669,431 people in United States, concentrated in New Hampshire and Massachusetts.

What is the gender split and age of New Hampshire Motor Speedway fans?

38.5% of New Hampshire Motor Speedway fans are female, 61.5% are male, with an average age of 42.6 years.

Which brands do New Hampshire Motor Speedway fans like most?

New Hampshire Motor Speedway fans show strongest brand affinity for Speedway (103.29×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do New Hampshire Motor Speedway fans live in United States?

New Hampshire Motor Speedway fans in United States are most concentrated in New Hampshire (reach 43,241), Massachusetts (reach 41,967), and New York (reach 21,314). These three regions account for the largest share of the active audience.

What other brands do New Hampshire Motor Speedway fans also like?

Beyond New Hampshire Motor Speedway itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Hampshire Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.