Rascasse Audience Intelligence

New Hampshire Motor Speedway Audience in United States

A data profile of the people who buy, follow and care about New Hampshire Motor Speedway in United States — modelled from more than twelve digital signal sources. New Hampshire Motor Speedway has an estimated audience of 669,431 people in United States.

#17among Racecourse in United States#3019among POI in United States#2928in Sports

The average New Hampshire Motor Speedway fan in United States is 42.6 years old, more male, and lives primarily in New Hampshire.

The audience is concentrated in New Hampshire, Massachusetts, New York.

Top brand affinities include Richard Petty, Canada, Auto Club Speedway, with strongest over-indexing on Richard Petty (57.33× the country average).

Demographically, the New Hampshire Motor Speedway audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Hampshire Motor Speedway fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Richard Petty.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Hampshire Motor Speedway profile in United States.

Audience size
669K
in United States
Gender
38.5%♀
61.5% male
Age
42.6
average years
Country rank
#30710
POI in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Hampshire Motor Speedway fans

38.5% are female, 61.5% are male, average age 42.6.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for New Hampshire Motor Speedway audience in United States
MetricValue
Female38.5%
Male61.5%
Average age42.6
Estimated audience size669,431
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the New Hampshire Motor Speedway audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

50.5%

of the worldwide New Hampshire Motor Speedway audience comes from United States.

Worldwide audience distribution share by country for New Hampshire Motor Speedway
CountryShare
United States50.5%
United Kingdom15.6%
Italy3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Hampshire Motor Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

New Hampshire Motor Speedway fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~60K23.77×
02Maine~10K5.41×
03Vermont~6K4.85×
04Massachusetts~40K2.67×
05Rhode Island~5K2.13×
06Connecticut~10K2.03×
07Alaska~1K0.78×
08Hawaii~2K0.75×
09North Dakota~1K0.74×
10South Dakota~1K0.72×
11Montana~1K0.70×
12West Virginia~2K0.65×
13Washington, District of Columbia~1K0.65×
14Delaware~1K0.65×
15New Mexico~2K0.64×
16Idaho~2K0.62×
17Mississippi~3K0.57×
18Nebraska~2K0.57×
19North Carolina~10K0.55×
20Iowa~3K0.55×
21Arkansas~3K0.55×
22South Carolina~5K0.52×
23Utah~3K0.52×
24Kansas~3K0.51×
25Louisiana~4K0.49×
26New York~20K0.48×
27Nevada~3K0.48×
28Oklahoma~4K0.47×
29Kentucky~4K0.46×
30Oregon~4K0.46×
31Indiana~5K0.44×
32Wisconsin~4K0.44×
33Alabama~4K0.44×
34Tennessee~6K0.41×
35Missouri~4K0.40×
36Minnesota~4K0.39×
37Pennsylvania~9K0.38×
38Virginia~6K0.38×
39Ohio~8K0.37×
40Michigan~7K0.37×
41Colorado~4K0.37×
42Maryland~4K0.36×
43Arizona~5K0.35×
44Washington~5K0.34×
45Georgia~7K0.33×
46New Jersey~6K0.33×
47Florida~10K0.28×
48Illinois~6K0.28×
49Texas~10K0.19×
50California~10K0.17×
Fig. 06

Affinity by region

Affinity by region — New Hampshire Motor Speedway, United States
0.17×1.00×23.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Hampshire Motor Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Hampshire Motor Speedway audience
#·InterestCategoryAffinity×
01Auto Club SpeedwaySports74.56×
02Richard PettySports57.33×
03Texas Motor SpeedwaySports44.26×
04SpeedwayCars & Mobility28.74×
05Indianapolis 500Sports15.43×
06Camping World Truck SeriesSports13.98×
07Danica PatrickSports12.03×
0824 Hours of Le MansSports11.44×
09Indianapolis Motor SpeedwaySports10.49×
10National Auto Sport AssociationSports10.07×
11CanadaTravel & Leisure9.40×
12Percussion instrumentMusic & Radio8.56×
13Ice Hockey World ChampionshipsSports7.64×
14Max VerstappenSports6.57×
15GoodreadsLiterature5.71×
16Speedway LLCFood & Beverages5.48×
17NASCARSports3.85×
18Formula OneSports3.27×
19Solar energyHome & Garden3.06×
20FedExBusiness & Career2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Hampshire Motor Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Hampshire Motor Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Convenience OrientationPREMIUM1.53×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Hampshire Motor Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Healthy LifestyleBALANCE0.72×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Hampshire Motor Speedway have in United States?

New Hampshire Motor Speedway has an estimated audience of 669,431 people in United States, concentrated in New Hampshire and Massachusetts.

02

What is the gender split and age of New Hampshire Motor Speedway fans?

38.5% of New Hampshire Motor Speedway fans are female, 61.5% are male, with an average age of 42.6 years.

03

Which brands do New Hampshire Motor Speedway fans like most?

New Hampshire Motor Speedway fans show strongest brand affinity for Richard Petty (57.33×), Canada (9.4×), and Auto Club Speedway (74.56×) over the country average.

04

Where do New Hampshire Motor Speedway fans live in United States?

New Hampshire Motor Speedway fans in United States are most concentrated in New Hampshire (reach ~60K), Massachusetts (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do New Hampshire Motor Speedway fans also like?

Beyond New Hampshire Motor Speedway itself, the audience over-indexes on Canada (9.4×), Auto Club Speedway (74.56×), Texas Motor Speedway (44.26×), and Percussion instrument (8.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Hampshire Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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