Las Vegas Motor Speedway Audience in United States

Las Vegas Motor Speedway logo

Las Vegas Motor Speedway has an estimated audience of 553,811 people in United States. 27.5% are female, 72.5% are male, average age 42.2. Top regions: Nevada, California, Texas. Top brand affinities: Keith Stanfield, Israel, The Devil's Rejects, Elsword, Minnesota.

The average Las Vegas Motor Speedway fan in United States is 42.2 years old, more male, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Keith Stanfield, Israel, The Devil's Rejects, with strongest over-indexing on Keith Stanfield (13.27× the country average). Demographically, the Las Vegas Motor Speedway audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Las Vegas Motor Speedway fans

Demographic split for Las Vegas Motor Speedway audience in United States
MetricValue
Female27.5%
Male72.5%
Average age42.2
Estimated audience size553,811

Audience persona

The typical Las Vegas Motor Speedway fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Las Vegas Motor Speedway in United States
RegionReachAffinity
Nevada119,02822.22×
California61,9051.02×
Texas18,0430.38×
Florida15,3980.41×
Arizona11,6781.03×
North Carolina11,4340.69×
New York10,0940.33×
Utah9,8111.98×
Pennsylvania8,2400.44×
Washington7,8610.71×
Ohio7,7130.45×
Illinois7,4350.4×
Michigan7,1510.49×
Colorado6,7150.77×
Georgia6,5560.38×
Virginia6,0230.45×
Indiana5,7090.56×
Tennessee5,1920.47×
Wisconsin5,0020.6×
Oregon4,3920.69×
South Carolina4,1890.5×
Minnesota4,1570.52×
New Jersey3,9530.28×
Missouri3,6080.4×
Idaho3,5971.3×
Massachusetts3,1450.29×
Iowa3,0290.66×
Alabama3,0220.39×
Kentucky2,8510.41×
Oklahoma2,8100.46×
New Mexico2,5850.93×
Maryland2,3290.24×
Louisiana2,2830.32×
Hawaii2,1370.9×
Connecticut1,9960.36×
Kansas1,8810.43×
Arkansas1,6440.36×
Montana1,5210.99×
Nebraska1,5100.54×
Mississippi1,4340.31×
West Virginia1,3630.53×
South Dakota1,0640.83×
New Hampshire1,0550.48×
Maine1,0400.52×
Wyoming8351.02×
North Dakota8280.73×
Alaska6870.58×
Delaware4610.3×
Rhode Island4600.26×
Vermont4310.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Vegas Motor Speedway audience
BrandAffinityCategory
Keith Stanfield13.27×Movies & TV
Israel3.75×Travel & Leisure
The Devil's Rejects15.75×Movies & TV
Elsword22.2×Games
Minnesota2.31×Travel & Leisure
MK5.06×Music & Radio
Tezz8.33×Movies & TV
Hog Hunting3.5×Sports
Bettendorf, Iowa15.21×Shopping
N1 road (South Africa)3.88×Travel & Leisure
Alaska1.59×Travel & Leisure
Riedel (glass manufacturer)23.54×Home & Garden
Takers8.49×Movies & TV
Jiménez Municipality, Chihuahua29.49×Travel & Leisure
Justice2.1×Politics & Society
Goose (band)4.23×Pets & Animals
Acoustic music3.08×Music & Radio
Nebraska1.8×Travel & Leisure
Sinaloa2.25×Travel & Leisure
Notre Dame Fighting Irish football3.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Vegas Motor Speedway audience
TraitClusterScore
PatriotismCONSERVATISM2.38
Risk AppetiteTHRILL2.18
Luxury OrientationPREMIUM1.68
Need for SecurityCONSERVATISM1.49
ExtroversionTHRILL1.33
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Las Vegas Motor Speedway
CountryShare
United States83.4%
Mexico5.0%
Canada2.4%

See Las Vegas Motor Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Las Vegas Motor Speedway have in United States?

Las Vegas Motor Speedway has an estimated audience of 553,811 people in United States, concentrated in Nevada and California.

What is the gender split and age of Las Vegas Motor Speedway fans?

27.5% of Las Vegas Motor Speedway fans are female, 72.5% are male, with an average age of 42.2 years.

Which brands do Las Vegas Motor Speedway fans like most?

Las Vegas Motor Speedway fans show strongest brand affinity for Keith Stanfield (13.27×), Israel (3.75×), and The Devil's Rejects (15.75×) over the country average.

Where do Las Vegas Motor Speedway fans live in United States?

Las Vegas Motor Speedway fans in United States are most concentrated in Nevada (reach 119,028), California (reach 61,905), and Texas (reach 18,043). These three regions account for the largest share of the active audience.

What other brands do Las Vegas Motor Speedway fans also like?

Beyond Las Vegas Motor Speedway itself, the audience over-indexes on Israel (3.75×), The Devil's Rejects (15.75×), Elsword (22.2×), and Minnesota (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.