Las Vegas Motor Speedway Audience in United States

Las Vegas Motor Speedway logo

Las Vegas Motor Speedway has an estimated audience of 553,811 people in United States. 27.5% are female, 72.5% are male, average age 42.2. Top regions: Nevada, California, Texas. Top brand affinities: Indianapolis Motor Speedway, Daytona International Speedway, Autism Awareness, Diabetes mellitus awareness, National Auto Sport Association.

The average Las Vegas Motor Speedway fan in United States is 42.2 years old, more male, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Indianapolis Motor Speedway, Daytona International Speedway, Autism Awareness, with strongest over-indexing on Indianapolis Motor Speedway (34.35× the country average). Demographically, the Las Vegas Motor Speedway audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Las Vegas Motor Speedway fans

Demographic split for Las Vegas Motor Speedway audience in United States
MetricValue
Female27.5%
Male72.5%
Average age42.2
Estimated audience size553,811

Audience persona

The typical Las Vegas Motor Speedway fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Indianapolis Motor Speedway.

Top regions in United States

Top regions ranked by reach for Las Vegas Motor Speedway in United States
RegionReachAffinity
Nevada119,02822.22×
California61,9051.02×
Texas18,0430.38×
Florida15,3980.41×
Arizona11,6781.03×
North Carolina11,4340.69×
New York10,0940.33×
Utah9,8111.98×
Pennsylvania8,2400.44×
Washington7,8610.71×
Ohio7,7130.45×
Illinois7,4350.4×
Michigan7,1510.49×
Colorado6,7150.77×
Georgia6,5560.38×
Virginia6,0230.45×
Indiana5,7090.56×
Tennessee5,1920.47×
Wisconsin5,0020.6×
Oregon4,3920.69×
South Carolina4,1890.5×
Minnesota4,1570.52×
New Jersey3,9530.28×
Missouri3,6080.4×
Idaho3,5971.3×
Massachusetts3,1450.29×
Iowa3,0290.66×
Alabama3,0220.39×
Kentucky2,8510.41×
Oklahoma2,8100.46×
New Mexico2,5850.93×
Maryland2,3290.24×
Louisiana2,2830.32×
Hawaii2,1370.9×
Connecticut1,9960.36×
Kansas1,8810.43×
Arkansas1,6440.36×
Montana1,5210.99×
Nebraska1,5100.54×
Mississippi1,4340.31×
West Virginia1,3630.53×
South Dakota1,0640.83×
New Hampshire1,0550.48×
Maine1,0400.52×
Wyoming8351.02×
North Dakota8280.73×
Alaska6870.58×
Delaware4610.3×
Rhode Island4600.26×
Vermont4310.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Vegas Motor Speedway audience
BrandAffinityCategory
Indianapolis Motor Speedway34.35×Sports
Daytona International Speedway29.49×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
National Auto Sport Association32.51×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Dale Earnhardt21.09×Sports
Lewis Hamilton14.3×Sports
Income tax13.19×Business & Career
Kia Sportage22.2×Cars & Mobility
Kyle Busch26.31×Sports
MSN3.92×News
Texas Motor Speedway29.76×Sports
Horoscope8.07×Health
Staples (Canada)3.91×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Auto Club Speedway29.21×Sports
Blended whiskey8.75×Food & Beverages
Discount Tire4.28×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Vegas Motor Speedway audience
TraitClusterScore
PatriotismCONSERVATISM2.38
Risk AppetiteTHRILL2.18
Luxury OrientationPREMIUM1.68
Need for SecurityCONSERVATISM1.49
ExtroversionTHRILL1.33
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Las Vegas Motor Speedway
CountryShare
United States83.4%
Mexico5.0%
Canada2.4%

See Las Vegas Motor Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Las Vegas Motor Speedway have in United States?

Las Vegas Motor Speedway has an estimated audience of 553,811 people in United States, concentrated in Nevada and California.

What is the gender split and age of Las Vegas Motor Speedway fans?

27.5% of Las Vegas Motor Speedway fans are female, 72.5% are male, with an average age of 42.2 years.

Which brands do Las Vegas Motor Speedway fans like most?

Las Vegas Motor Speedway fans show strongest brand affinity for Indianapolis Motor Speedway (34.35×), Daytona International Speedway (29.49×), and Autism Awareness (19.03×) over the country average.

Where do Las Vegas Motor Speedway fans live in United States?

Las Vegas Motor Speedway fans in United States are most concentrated in Nevada (reach 119,028), California (reach 61,905), and Texas (reach 18,043). These three regions account for the largest share of the active audience.

What other brands do Las Vegas Motor Speedway fans also like?

Beyond Las Vegas Motor Speedway itself, the audience over-indexes on Daytona International Speedway (29.49×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and National Auto Sport Association (32.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.