Rascasse Audience Intelligence

Las Vegas Motor Speedway Audience in United States

A data profile of the people who buy, follow and care about Las Vegas Motor Speedway in United States — modelled from more than twelve digital signal sources. Las Vegas Motor Speedway has an estimated audience of 553,811 people in United States.

#20among Racecourse in United States#3544among POI in United States#3320in Sports

The average Las Vegas Motor Speedway fan in United States is 42.2 years old, more male, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Kyle Busch, Daytona International Speedway, Auto Club Speedway, with strongest over-indexing on Kyle Busch (22.74× the country average).

Demographically, the Las Vegas Motor Speedway audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Las Vegas Motor Speedway fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Las Vegas Motor Speedway profile in United States.

Audience size
554K
in United States
Gender
27.5%♀
72.5% male
Age
42.2
average years
Country rank
#34499
POI in United States
Fig. 01

Search interest · 12-month trend

-81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Las Vegas Motor Speedway fans

27.5% are female, 72.5% are male, average age 42.2.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Las Vegas Motor Speedway audience in United States
MetricValue
Female27.5%
Male72.5%
Average age42.2
Estimated audience size553,811
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Las Vegas Motor Speedway audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4925%
50+26%
Fig. 04

Worldwide distribution

83.1%

of the worldwide Las Vegas Motor Speedway audience comes from United States.

Worldwide audience distribution share by country for Las Vegas Motor Speedway
CountryShare
United States83.1%
Mexico5.0%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Las Vegas Motor Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Las Vegas Motor Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K24.12×
02Utah~9K1.87×
03Idaho~3K1.22×
04Wyoming<1K1.02×
05Arizona~10K1.01×
06Hawaii~2K0.96×
07Montana~1K0.96×
08California~60K0.92×
09New Mexico~2K0.89×
10South Dakota~1K0.87×
11North Dakota<1K0.86×
12Alaska<1K0.81×
13West Virginia~2K0.78×
14Colorado~6K0.71×
15Rhode Island~1K0.69×
16Oregon~4K0.68×
17Maine~1K0.68×
18Delaware~1K0.68×
19Washington~7K0.67×
20Iowa~3K0.67×
21New Hampshire~1K0.67×
22Nebraska~2K0.66×
23North Carolina~10K0.63×
24Indiana~6K0.63×
25Washington, District of Columbia~1K0.62×
26Wisconsin~5K0.58×
27Mississippi~3K0.58×
28Kansas~2K0.57×
29Arkansas~3K0.56×
30Oklahoma~3K0.55×
31South Carolina~4K0.53×
32Minnesota~4K0.53×
33Kentucky~4K0.52×
34Tennessee~5K0.49×
35Alabama~4K0.49×
36Louisiana~3K0.49×
37Connecticut~3K0.49×
38Michigan~7K0.48×
39Missouri~4K0.48×
40Ohio~8K0.44×
41Virginia~6K0.44×
42Pennsylvania~8K0.43×
43Georgia~7K0.41×
44Illinois~7K0.40×
45Florida~10K0.39×
46Maryland~4K0.39×
47Massachusetts~4K0.38×
48Texas~20K0.36×
49New Jersey~5K0.35×
50New York~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Las Vegas Motor Speedway, United States
0.33×1.00×24.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Las Vegas Motor Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Las Vegas Motor Speedway audience
#·InterestCategoryAffinity×
01Auto Club SpeedwaySports44.29×
02Daytona International SpeedwaySports29.38×
03Texas Motor SpeedwaySports25.38×
04Joe Gibbs RacingSports24.62×
05Kyle BuschSports22.74×
06Richard PettySports22.08×
07Dale EarnhardtSports17.39×
08National Auto Sport AssociationSports16.22×
09Vegas Golden KnightsSports15.75×
10Max VerstappenSports8.63×
11Washington NationalsSports7.27×
12Lewis HamiltonSports6.48×
13World SeriesSports6.10×
14Racing gamesGames5.39×
15NASCARSports5.24×
16Discount TireShopping4.77×
17Speedway LLCFood & Beverages4.44×
18Solar energyHome & Garden3.94×
19Formula OneSports3.83×
20FedExBusiness & Career3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Las Vegas Motor Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Las Vegas Motor Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.47×
Convenience OrientationPREMIUM1.73×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Las Vegas Motor Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
MindfulnessBALANCE0.65×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Las Vegas Motor Speedway have in United States?

Las Vegas Motor Speedway has an estimated audience of 553,811 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Las Vegas Motor Speedway fans?

27.5% of Las Vegas Motor Speedway fans are female, 72.5% are male, with an average age of 42.2 years.

03

Which brands do Las Vegas Motor Speedway fans like most?

Las Vegas Motor Speedway fans show strongest brand affinity for Kyle Busch (22.74×), Daytona International Speedway (29.38×), and Auto Club Speedway (44.29×) over the country average.

04

Where do Las Vegas Motor Speedway fans live in United States?

Las Vegas Motor Speedway fans in United States are most concentrated in Nevada (reach ~100K), California (reach ~60K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Las Vegas Motor Speedway fans also like?

Beyond Las Vegas Motor Speedway itself, the audience over-indexes on Daytona International Speedway (29.38×), Auto Club Speedway (44.29×), Dale Earnhardt (17.39×), and Vegas Golden Knights (15.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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