Dover International Speedway Audience in United States
Dover International Speedway has an estimated audience of 279,047 people in United States. 25.4% are female, 74.6% are male, average age 42.5. Top brand affinities: Keith Stanfield, Diane Sawyer, The Devil's Rejects, Israel, Alaska.
Top brand affinities include Keith Stanfield, Diane Sawyer, The Devil's Rejects, with strongest over-indexing on Keith Stanfield (25.67× the country average). Demographically, the Dover International Speedway audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Sports · Type: POI
Demographics of Dover International Speedway fans
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 42.5 |
| Estimated audience size | 279,047 |
Audience persona
The typical Dover International Speedway fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keith Stanfield | 25.67× | Movies & TV |
| Diane Sawyer | 16× | Movies & TV |
| The Devil's Rejects | 17.85× | Movies & TV |
| Israel | 3.64× | Travel & Leisure |
| Alaska | 2.8× | Travel & Leisure |
| Minnesota | 2.7× | Travel & Leisure |
| MK | 4.69× | Music & Radio |
| Kidd Kraddick | 29.97× | Music & Radio |
| Tezz | 6.95× | Movies & TV |
| Goose (band) | 5.9× | Pets & Animals |
| Sinaloa | 3.45× | Travel & Leisure |
| Hog Hunting | 3.12× | Sports |
| Nebraska | 2.35× | Travel & Leisure |
| Google Wallet | 6.1× | Technology & Electronics |
| Pillow | 1.8× | Home & Garden |
| Riedel (glass manufacturer) | 20.22× | Home & Garden |
| Google Analytics | 3.65× | Internet & Social Media |
| Unique Gifts | 1.7× | Shopping |
| Justice | 2.05× | Politics & Society |
| N1 road (South Africa) | 2.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.39 |
| Risk Appetite | THRILL | 1.7 |
| Family Orientation | CONSERVATISM | 1.7 |
| Need for Security | CONSERVATISM | 1.66 |
| Convenience Orientation | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.8% |
| Italy | 5.2% |
| Canada | 2.8% |
See Dover International Speedway audiences in other countries
- Dover International Speedway — Germany
- Dover International Speedway — United Kingdom
- Dover International Speedway — France
- Dover International Speedway — Italy
- Dover International Speedway — Spain
- Dover International Speedway — Brazil
- Dover International Speedway — Japan
- Dover International Speedway — South Korea
- Dover International Speedway — India
More Sports audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dover International Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.