Dover International Speedway Audience in United States
Dover International Speedway has an estimated audience of 279,047 people in United States. 25.4% are female, 74.6% are male, average age 42.5. Top brand affinities: Dale Earnhardt, Indianapolis Motor Speedway, Speedway, Lewis Hamilton, Kyle Busch.
Top brand affinities include Dale Earnhardt, Indianapolis Motor Speedway, Speedway, with strongest over-indexing on Dale Earnhardt (39.97× the country average). Demographically, the Dover International Speedway audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Demographics of Dover International Speedway fans
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 42.5 |
| Estimated audience size | 279,047 |
Audience persona
The typical Dover International Speedway fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Dale Earnhardt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dale Earnhardt | 39.97× | Sports |
| Indianapolis Motor Speedway | 31.63× | Sports |
| Speedway | 107.14× | Cars & Mobility |
| Lewis Hamilton | 24.97× | Sports |
| Kyle Busch | 47.49× | Sports |
| Daytona International Speedway | 18.83× | Sports |
| Texas Motor Speedway | 36.09× | Sports |
| Max Verstappen | 14.35× | Sports |
| Daytona 500 | 25.3× | Sports |
| Joe Gibbs Racing | 29.97× | Sports |
| Richard Petty | 25.67× | Sports |
| Discount Tire | 4.73× | Shopping |
| Houston Astros | 6.18× | Sports |
| Auto Club Speedway | 29.21× | Sports |
| Speedway LLC | 5.86× | Food & Beverages |
| NASCAR | 4.15× | Sports |
| AutoZone | 2.47× | Cars & Mobility |
| Twilio | 17.18× | Technology & Electronics |
| Frank Lloyd Wright | 13.49× | Home & Garden |
| Staples (Canada) | 2.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.39 |
| Risk Appetite | THRILL | 1.7 |
| Family Orientation | CONSERVATISM | 1.7 |
| Need for Security | CONSERVATISM | 1.66 |
| Convenience Orientation | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.8% |
| Italy | 5.2% |
| Canada | 2.8% |
See Dover International Speedway audiences in other countries
- Dover International Speedway — Germany
- Dover International Speedway — United Kingdom
- Dover International Speedway — France
- Dover International Speedway — Italy
- Dover International Speedway — Spain
- Dover International Speedway — Brazil
- Dover International Speedway — Japan
- Dover International Speedway — South Korea
- Dover International Speedway — India
More Sports audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dover International Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.