Rascasse Audience Intelligence

Dover International Speedway Audience in United States

A data profile of the people who buy, follow and care about Dover International Speedway in United States — modelled from more than twelve digital signal sources. Dover International Speedway has an estimated audience of 279,047 people in United States.

#6051among POI in United States#5065in Sports

The average Dover International Speedway fan in United States is 42.5 years old, more male, and lives primarily in Delaware.

The audience is concentrated in Delaware, California, Pennsylvania.

Top brand affinities include Kyle Busch, Richard Petty, Auto Club Speedway, with strongest over-indexing on Kyle Busch (40.36× the country average).

Demographically, the Dover International Speedway audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dover International Speedway fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dover International Speedway profile in United States.

Audience size
279K
in United States
Gender
25.4%♀
74.6% male
Age
42.5
average years
Country rank
#50155
POI in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dover International Speedway fans

25.4% are female, 74.6% are male, average age 42.5.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for Dover International Speedway audience in United States
MetricValue
Female25.4%
Male74.6%
Average age42.5
Estimated audience size279,047
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Dover International Speedway audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4925%
50+27%
Fig. 04

Worldwide distribution

82.7%

of the worldwide Dover International Speedway audience comes from United States.

Worldwide audience distribution share by country for Dover International Speedway
CountryShare
United States82.7%
Italy5.2%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dover International Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Dover International Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~20K22.47×
02Maryland~8K1.68×
03Pennsylvania~10K1.49×
04New Jersey~9K1.25×
05Vermont<1K1.01×
06West Virginia~1K0.98×
07Alaska<1K0.97×
08North Dakota<1K0.97×
09South Dakota<1K0.96×
10New Hampshire~1K0.95×
11Maine<1K0.95×
12Rhode Island<1K0.95×
13Montana<1K0.95×
14Washington, District of Columbia<1K0.94×
15Idaho~1K0.93×
16Hawaii~1K0.93×
17New Mexico~1K0.92×
18Nebraska~1K0.92×
19Mississippi~2K0.91×
20Arkansas~2K0.90×
21Utah~2K0.89×
22Kansas~2K0.89×
23Louisiana~3K0.88×
24Oregon~3K0.88×
25Oklahoma~3K0.88×
26Nevada~2K0.88×
27Iowa~2K0.88×
28Connecticut~2K0.87×
29Virginia~6K0.86×
30Kentucky~3K0.85×
31Alabama~3K0.84×
32Missouri~4K0.82×
33South Carolina~3K0.82×
34Minnesota~3K0.82×
35Colorado~4K0.81×
36Wisconsin~3K0.81×
37Arizona~4K0.79×
38Tennessee~4K0.79×
39Washington~4K0.79×
40Indiana~4K0.79×
41North Carolina~6K0.76×
42Massachusetts~4K0.75×
43Michigan~5K0.73×
44Ohio~6K0.71×
45Georgia~6K0.70×
46Illinois~6K0.68×
47New York~10K0.65×
48Florida~10K0.59×
49Texas~10K0.55×
50California~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Dover International Speedway, United States
0.50×1.00×22.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dover International Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dover International Speedway audience
#·InterestCategoryAffinity×
01Auto Club SpeedwaySports80.06×
02Richard PettySports77.20×
03Kyle BuschSports40.36×
04Texas Motor SpeedwaySports36.48×
05Joe Gibbs RacingSports36.42×
06SpeedwayCars & Mobility34.58×
07Dale EarnhardtSports32.43×
08Daytona 500Sports22.96×
09Frank Lloyd WrightHome & Garden20.00×
10Daytona International SpeedwaySports18.44×
11Camping World Truck SeriesSports16.72×
12Max VerstappenSports13.36×
13Danica PatrickSports12.96×
14Lewis HamiltonSports10.77×
15Indianapolis Motor SpeedwaySports9.87×
16Speedway LLCFood & Beverages5.78×
17Discount TireShopping5.02×
18NASCARSports4.80×
19Formula OneSports4.21×
20FedExBusiness & Career3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dover International Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dover International Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.56×
Convenience OrientationPREMIUM1.81×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dover International Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
MindfulnessBALANCE0.61×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dover International Speedway have in United States?

Dover International Speedway has an estimated audience of 279,047 people in United States, concentrated in Delaware and California.

02

What is the gender split and age of Dover International Speedway fans?

25.4% of Dover International Speedway fans are female, 74.6% are male, with an average age of 42.5 years.

03

Which brands do Dover International Speedway fans like most?

Dover International Speedway fans show strongest brand affinity for Kyle Busch (40.36×), Richard Petty (77.2×), and Auto Club Speedway (80.06×) over the country average.

04

Where do Dover International Speedway fans live in United States?

Dover International Speedway fans in United States are most concentrated in Delaware (reach ~20K), California (reach ~20K), and Pennsylvania (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Dover International Speedway fans also like?

Beyond Dover International Speedway itself, the audience over-indexes on Richard Petty (77.2×), Auto Club Speedway (80.06×), Dale Earnhardt (32.43×), and Daytona International Speedway (18.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dover International Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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