Rascasse Audience Intelligence

Becky Hammon Audience in United States

A data profile of the people who buy, follow and care about Becky Hammon in United States — modelled from more than twelve digital signal sources. Becky Hammon has an estimated audience of 554,402 people in United States.

#474among Basketball in United States#8276among Person in United States#3317in Sports

The average Becky Hammon fan in United States is 34.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Danica Patrick, Lindsey Vonn, San Antonio Spurs, with strongest over-indexing on Danica Patrick (45.15× the country average).

Demographically, the Becky Hammon audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Becky Hammon fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Danica Patrick.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Becky Hammon profile in United States.

Audience size
554K
in United States
Gender
44.7%♀
55.3% male
Age
34.6
average years
Country rank
#34474
Person in United States
Fig. 01

Search interest · 12-month trend

+147%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Becky Hammon fans

44.7% are female, 55.3% are male, average age 34.6.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Becky Hammon audience in United States
MetricValue
Female44.7%
Male55.3%
Average age34.6
Estimated audience size554,402
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Becky Hammon audience in United States
Age bracketShare%
16-1936%
20-2916%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Becky Hammon audience comes from United States.

Worldwide audience distribution share by country for Becky Hammon
CountryShare
United States93.5%
France1.0%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Becky Hammon audience in United States is strongest.

Fig. 05

Top regions by affinity

Becky Hammon fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~5K5.17×
02Iowa~8K2.55×
03Nevada~7K1.87×
04New York~30K1.55×
05New Jersey~10K1.37×
06Connecticut~5K1.31×
07Indiana~9K1.24×
08South Carolina~7K1.21×
09Washington, District of Columbia~1K1.16×
10Colorado~7K1.14×
11Minnesota~6K1.14×
12Texas~30K1.04×
13Tennessee~8K1.04×
14Maryland~7K1.02×
15North Carolina~10K0.97×
16Virginia~9K0.95×
17Mississippi~3K0.94×
18Illinois~10K0.93×
19Georgia~10K0.92×
20Louisiana~5K0.92×
21North Dakota<1K0.91×
22Nebraska~2K0.90×
23Delaware<1K0.89×
24Vermont<1K0.87×
25Oregon~4K0.85×
26Ohio~10K0.81×
27Arizona~6K0.81×
28Oklahoma~3K0.81×
29Hawaii~1K0.81×
30Kentucky~4K0.80×
31Maine~1K0.80×
32Montana<1K0.80×
33Wisconsin~5K0.79×
34Rhode Island<1K0.79×
35Pennsylvania~10K0.78×
36Massachusetts~6K0.78×
37Alabama~4K0.78×
38Arkansas~2K0.78×
39New Mexico~1K0.76×
40Alaska<1K0.76×
41Washington~6K0.75×
42Missouri~5K0.75×
43Kansas~2K0.75×
44West Virginia~1K0.73×
45Michigan~7K0.72×
46New Hampshire~1K0.72×
47California~30K0.68×
48Florida~20K0.68×
49Idaho~1K0.65×
50Utah~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Becky Hammon, United States
0.59×1.00×5.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Becky Hammon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Becky Hammon audience
#·InterestCategoryAffinity×
01Danica PatrickSports45.15×
02FIBA EuroBasketSports33.75×
03Bill RussellSports16.00×
04Lindsey VonnSports13.69×
05FIFA Women's World CupSports12.55×
06Dustin HoffmanMovies & TV11.69×
07San Antonio SpursSports9.88×
08Paul GeorgeSports8.58×
09Luka DončićSports8.33×
10Kawhi LeonardSports7.76×
11Ronda RouseySports7.05×
12Chris PaulSports6.59×
13Charlotte HornetsSports6.17×
14Late-night talk showMovies & TV5.85×
15Minnesota TimberwolvesSports4.55×
16Houston AstrosSports4.31×
17Fox SportsMovies & TV4.14×
18Dallas MavericksSports4.10×
19Aaron RodgersSports3.56×
20Sneaker collectingFashion & Accessoires3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Becky Hammon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Becky Hammon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Career OrientationPOWER1.40×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Becky Hammon audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Becky Hammon have in United States?

Becky Hammon has an estimated audience of 554,402 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Becky Hammon fans?

44.7% of Becky Hammon fans are female, 55.3% are male, with an average age of 34.6 years.

03

Which brands do Becky Hammon fans like most?

Becky Hammon fans show strongest brand affinity for Danica Patrick (45.15×), Lindsey Vonn (13.69×), and San Antonio Spurs (9.88×) over the country average.

04

Where do Becky Hammon fans live in United States?

Becky Hammon fans in United States are most concentrated in Texas (reach ~30K), New York (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Becky Hammon fans also like?

Beyond Becky Hammon itself, the audience over-indexes on Lindsey Vonn (13.69×), San Antonio Spurs (9.88×), Luka Dončić (8.33×), and FIBA EuroBasket (33.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Becky Hammon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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