Becky Hammon Audience in United States

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Becky Hammon has an estimated audience of 387,076 people in United States. 44.7% are female, 55.3% are male, average age 34.6. Top regions: Texas, California, New York. Top brand affinities: The Devil's Rejects, Elsword, Pro-Ject, Alaska, Goop.

The average Becky Hammon fan in United States is 34.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include The Devil's Rejects, Elsword, Pro-Ject, with strongest over-indexing on The Devil's Rejects (16.83× the country average). Demographically, the Becky Hammon audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Becky Hammon fans

Demographic split for Becky Hammon audience in United States
MetricValue
Female44.7%
Male55.3%
Average age34.6
Estimated audience size387,076

Audience persona

The typical Becky Hammon fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Becky Hammon in United States
RegionReachAffinity
Texas36,6451.1×
California29,6080.7×
New York21,2340.98×
Florida16,1740.62×
Illinois13,2151.02×
North Carolina11,1690.96×
Georgia10,4330.87×
Ohio10,2270.86×
Pennsylvania9,8800.76×
Iowa9,6473.03×
Tennessee9,6231.24×
New Jersey9,0050.91×
Virginia8,6700.92×
Indiana8,1991.16×
South Carolina7,2761.25×
Colorado7,2071.18×
Michigan7,1880.71×
Nevada6,9381.85×
Maryland6,5120.98×
Massachusetts6,2260.82×
Arizona6,0240.76×
Minnesota5,7471.04×
Washington5,4290.7×
South Dakota5,3986.03×
Missouri4,7740.77×
Wisconsin4,6980.81×
Louisiana4,4530.89×
Connecticut4,2141.09×
Alabama4,1050.76×
Kentucky3,9070.81×
Oregon3,6860.83×
Oklahoma3,2570.76×
Mississippi2,8410.89×
Arkansas2,3420.73×
Kansas2,2410.73×
Nebraska1,8860.97×
Utah1,8410.53×
Washington, District of Columbia1,3311.14×
New Mexico1,2940.67×
Hawaii1,2660.76×
West Virginia1,1040.61×
Idaho1,0270.53×
New Hampshire9300.61×
Maine9290.67×
Rhode Island8590.7×
Delaware8440.79×
Montana7430.69×
North Dakota6740.85×
Wyoming4820.84×
Vermont4480.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Becky Hammon audience
BrandAffinityCategory
The Devil's Rejects16.83×Movies & TV
Elsword20×Games
Pro-Ject4.89×Music & Radio
Alaska1.76×Travel & Leisure
Goop5.31×Internet & Social Media
Whataburger1.55×Food & Beverages
Carnival of Souls17.25×Movies & TV
Pillow1.75×Home & Garden
Graham Greene4.95×Literature
Nebraska2.06×Travel & Leisure
Kansas1.95×Travel & Leisure
Litter box1.54×Pets & Animals
Staycation2.41×Home & Garden
Wok4.69×Food & Beverages
Governor of Michigan5.22×Politics & Society
edureka25.77×Business & Career
Tezz4.83×Movies & TV
headspace6.11×Health
Consequence (rapper)3.92×Music & Radio
Ulysses S. Grant3.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Becky Hammon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.53
Sports ActivityPOWER1.28
ExtroversionTHRILL1.24
Community OrientationOPEN1.21
Early Adopter MentalityPOWER1.21
Convenience OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Becky Hammon
CountryShare
United States92.0%
France1.2%
Germany1.0%

See Becky Hammon audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Becky Hammon have in United States?

Becky Hammon has an estimated audience of 387,076 people in United States, concentrated in Texas and California.

What is the gender split and age of Becky Hammon fans?

44.7% of Becky Hammon fans are female, 55.3% are male, with an average age of 34.6 years.

Which brands do Becky Hammon fans like most?

Becky Hammon fans show strongest brand affinity for The Devil's Rejects (16.83×), Elsword (20×), and Pro-Ject (4.89×) over the country average.

Where do Becky Hammon fans live in United States?

Becky Hammon fans in United States are most concentrated in Texas (reach 36,645), California (reach 29,608), and New York (reach 21,234). These three regions account for the largest share of the active audience.

What other brands do Becky Hammon fans also like?

Beyond Becky Hammon itself, the audience over-indexes on Elsword (20×), Pro-Ject (4.89×), Alaska (1.76×), and Goop (5.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Becky Hammon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.