AT&T Stadium Audience in United States
AT&T Stadium has an estimated audience of 4,751,040 people in United States. 45.0% are female, 55.0% are male, average age 41.1. Top brand affinities: 7-Eleven, Autism Awareness, Diabetes mellitus awareness, Aaron Rodgers, Iggy Azalea.
Top brand affinities include 7-Eleven, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on 7-Eleven (12.37× the country average). Demographically, the AT&T Stadium audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of AT&T Stadium fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 41.1 |
| Estimated audience size | 4,751,040 |
Audience persona
The typical AT&T Stadium fan in United States is balanced, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for 7-Eleven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7-Eleven | 12.37× | Shopping |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Aaron Rodgers | 10.91× | Sports |
| Iggy Azalea | 25.54× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Capital One | 4.81× | Business & Career |
| 21 Savage | 23.03× | Music & Radio |
| Google Maps | 4.56× | Internet & Social Media |
| Income tax | 13.19× | Business & Career |
| CarGurus | 6.07× | Cars & Mobility |
| United Airlines | 5.18× | Travel & Leisure |
| Russell Wilson | 10.59× | Sports |
| Tony Romo | 20.74× | Sports |
| AccuWeather | 5.32× | Home & Garden |
| Luka Dončić | 8.78× | Sports |
| Buffalo Bills | 4.65× | Sports |
| Dallas Mavericks | 5.97× | Sports |
| Tampa Bay Buccaneers | 6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.34 |
| Risk Appetite | THRILL | 1.29 |
| Indulgence | JOY | 1.17 |
| Extroversion | THRILL | 1.17 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.3% |
| Mexico | 1.9% |
| United Kingdom | 1.8% |
See AT&T Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- Wrigley Field (4,338,979)
How to read this data
Audience size is the estimated number of people in United States who actively search for AT&T Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.