AT&T Stadium Audience in United States
AT&T Stadium has an estimated audience of 4,751,040 people in United States. 45.0% are female, 55.0% are male, average age 41.1. Top brand affinities: Nebraska, Jingoism, Product design, Captain America (1990 film), Israel.
Top brand affinities include Nebraska, Jingoism, Product design, with strongest over-indexing on Nebraska (3.26× the country average). Demographically, the AT&T Stadium audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of AT&T Stadium fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 41.1 |
| Estimated audience size | 4,751,040 |
Audience persona
The typical AT&T Stadium fan in United States is balanced, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 3.26× | Travel & Leisure |
| Jingoism | 2.55× | Politics & Society |
| Product design | 2.19× | Business & Career |
| Captain America (1990 film) | 4.62× | Movies & TV |
| Israel | 2.09× | Travel & Leisure |
| Combat sport | 1.54× | Sports |
| Ken Griffey Jr. | 6.22× | Sports |
| Graham Greene (actor) | 4.78× | |
| UK garage | 4.21× | Music & Radio |
| Nationality | 1.6× | Politics & Society |
| Unique Gifts | 1.52× | Shopping |
| Governor of Michigan | 4.66× | Politics & Society |
| Pro-Ject | 2.57× | Music & Radio |
| Goop | 3.24× | Internet & Social Media |
| Nebraska Cornhuskers football | 2.08× | Sports |
| Jeep Grand Cherokee (WJ) | 3.56× | Cars & Mobility |
| Monogram | 2.19× | Home & Garden |
| Grinch | 2.18× | Movies & TV |
| Grover Cleveland | 4.65× | Politics & Society |
| Jesse Plemons | 1.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.34 |
| Risk Appetite | THRILL | 1.29 |
| Indulgence | JOY | 1.17 |
| Extroversion | THRILL | 1.17 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.3% |
| Mexico | 1.9% |
| United Kingdom | 1.8% |
See AT&T Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- Wrigley Field (4,338,979)
How to read this data
Audience size is the estimated number of people in United States who actively search for AT&T Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.