Rascasse Audience Intelligence

Hustle & Flow Audience in United States

A data profile of the people who buy, follow and care about Hustle & Flow in United States — modelled from more than twelve digital signal sources. Hustle & Flow has an estimated audience of 964,636 people in United States.

#1927among Movie / TV Show / Series in United States#4433in Movies & TV

The average Hustle & Flow fan in United States is 39.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include M.I.A. (rapper), Heath Ledger, The Place Beyond the Pines, with strongest over-indexing on M.I.A. (rapper) (402.05× the country average).

Demographically, the Hustle & Flow audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hustle & Flow fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for M.I.A. (rapper).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hustle & Flow profile in United States.

Audience size
965K
in United States
Gender
57.2%♀
42.8% male
Age
39.8
average years
Country rank
#24266
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hustle & Flow viewers

57.2% are female, 42.8% are male, average age 39.8.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Hustle & Flow audience in United States
MetricValue
Female57.2%
Male42.8%
Average age39.8
Estimated audience size964,636
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Hustle & Flow audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3926%
40-4925%
50+16%
Fig. 04

Worldwide distribution

66.4%

of the worldwide Hustle & Flow audience comes from United States.

Worldwide audience distribution share by country for Hustle & Flow
CountryShare
United States66.4%
Canada5.2%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hustle & Flow audience in United States is strongest.

Fig. 05

Top regions by affinity

Hustle & Flow fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.95×
02Maine~6K1.82×
03Louisiana~20K1.68×
04Tennessee~30K1.65×
05Arkansas~10K1.51×
06Alabama~20K1.48×
07New Mexico~7K1.47×
08Oklahoma~20K1.42×
09Georgia~40K1.39×
10Texas~100K1.38×
11Kentucky~20K1.21×
12Missouri~20K1.19×
13South Carolina~20K1.14×
14Nevada~10K1.13×
15North Carolina~30K1.12×
16Kansas~9K1.12×
17Indiana~20K1.10×
18Michigan~30K1.06×
19Ohio~30K1.05×
20Arizona~20K1.05×
21Illinois~30K1.02×
22Alaska~2K1.00×
23Maryland~20K0.98×
24West Virginia~4K0.95×
25Colorado~10K0.93×
26California~100K0.92×
27Delaware~3K0.92×
28Virginia~20K0.89×
29Nebraska~4K0.89×
30Iowa~7K0.85×
31South Dakota~2K0.85×
32Washington, District of Columbia~3K0.84×
33North Dakota~2K0.84×
34Oregon~9K0.83×
35Florida~50K0.82×
36Wyoming~1K0.82×
37Montana~2K0.81×
38Wisconsin~10K0.80×
39Idaho~4K0.78×
40Washington~20K0.77×
41Hawaii~3K0.77×
42Rhode Island~2K0.73×
43Pennsylvania~20K0.72×
44Minnesota~10K0.71×
45Connecticut~7K0.70×
46New York~40K0.65×
47Utah~5K0.62×
48New Hampshire~2K0.60×
49New Jersey~10K0.58×
50Massachusetts~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Hustle & Flow, United States
0.58×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hustle & Flow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hustle & Flow audience
#·InterestCategoryAffinity×
01M.I.A. (rapper)Music & Radio402.05×
02The Place Beyond the PinesMovies & TV138.16×
03David FincherMovies & TV105.61×
04Heath LedgerMovies & TV63.84×
05JengaGames25.16×
06Meagan GoodMovies & TV24.70×
07A Beautiful Mind (film)Movies & TV20.00×
08Slumdog MillionaireMovies & TV19.03×
09Michael GambonMovies & TV16.46×
10Maggie GyllenhaalMovies & TV15.95×
11Tessa ThompsonMovies & TV15.76×
12Teyana TaylorMovies & TV15.15×
13Obsessed (2009 film)Movies & TV13.34×
14Katt WilliamsMovies & TV12.36×
15University of Southern CaliforniaBusiness & Career12.27×
16Labor DayPolitics & Society9.63×
17Denzel WashingtonMovies & TV8.21×
18Tony AwardArts & Culture7.43×
19Internet celebrityInternet & Social Media5.94×
20Red LobsterFood & Beverages4.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hustle & Flow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hustle & Flow audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.86×
Career OrientationPOWER1.66×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hustle & Flow audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
DIY MentalityTHRILL0.67×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hustle & Flow have in United States?

Hustle & Flow has an estimated audience of 964,636 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hustle & Flow viewers?

57.2% of Hustle & Flow fans are female, 42.8% are male, with an average age of 39.8 years.

03

Which brands do Hustle & Flow fans like most?

Hustle & Flow fans show strongest brand affinity for M.I.A. (rapper) (402.05×), Heath Ledger (63.84×), and The Place Beyond the Pines (138.16×) over the country average.

04

Where do Hustle & Flow fans live in United States?

Hustle & Flow fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hustle & Flow fans also like?

Beyond Hustle & Flow itself, the audience over-indexes on Heath Ledger (63.84×), The Place Beyond the Pines (138.16×), David Fincher (105.61×), and Obsessed (2009 film) (13.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hustle & Flow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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