Hustle & Flow Audience in United States

Hustle & Flow has an estimated audience of 605,637 people in United States. 57.2% are female, 42.8% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: M.I.A. (rapper), Heath Ledger, David Fincher, The Place Beyond the Pines, Meagan Good.

The average Hustle & Flow fan in United States is 39.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include M.I.A. (rapper), Heath Ledger, David Fincher, with strongest over-indexing on M.I.A. (rapper) (229.01× the country average). Demographically, the Hustle & Flow audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Hustle & Flow fans

Demographic split for Hustle & Flow audience in United States
MetricValue
Female57.2%
Male42.8%
Average age39.8
Estimated audience size605,637

Audience persona

The typical Hustle & Flow fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for M.I.A. (rapper).

Top regions in United States

Top regions ranked by reach for Hustle & Flow in United States
RegionReachAffinity
Texas129,3741.52×
California109,6131.01×
Florida57,7630.86×
Georgia45,1771.48×
New York36,5320.66×
Illinois35,4541.07×
North Carolina34,7071.16×
Tennessee34,0521.71×
Ohio32,6841.07×
Michigan28,8891.11×
Pennsylvania24,1660.72×
Louisiana22,8151.78×
Virginia21,5800.89×
Arizona21,5331.06×
Alabama21,2371.53×
Indiana21,1761.17×
Missouri18,9551.19×
South Carolina17,7821.19×
Maryland16,9801×
Mississippi16,6022.03×
Oklahoma16,3731.49×
Kentucky15,7541.27×
Washington15,7460.79×
Colorado15,1960.97×
New Jersey13,7120.54×
Arkansas12,7931.57×
Wisconsin12,0040.8×
Nevada11,0761.15×
Massachusetts10,3720.53×
Minnesota9,6030.68×
Oregon9,5450.84×
Kansas8,9601.15×
New Mexico7,6931.55×
Iowa6,8010.83×
Connecticut6,5370.66×
Utah4,9800.56×
Maine4,4641.26×
Nebraska4,3900.88×
West Virginia4,2140.91×
Idaho3,6880.74×
Hawaii3,1960.75×
Washington, District of Columbia2,4240.81×
Delaware2,2600.83×
Montana2,0140.73×
Rhode Island1,9160.61×
Alaska1,8940.89×
New Hampshire1,7260.44×
South Dakota1,6900.74×
North Dakota1,4810.73×
Wyoming9930.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hustle & Flow audience
BrandAffinityCategory
M.I.A. (rapper)229.01×Music & Radio
Heath Ledger68.11×Movies & TV
David Fincher109.25×Movies & TV
The Place Beyond the Pines95.57×Movies & TV
Meagan Good32.24×Movies & TV
Teyana Taylor16.58×Movies & TV
Labor Day8.63×Politics & Society
Tessa Thompson17.83×Movies & TV
Maggie Gyllenhaal20×Movies & TV
Obsessed (2009 film)12.79×Movies & TV
Jenga36.05×Games
University of Southern California15.11×Business & Career
Internet celebrity5.09×Internet & Social Media
Tony Award7×Arts & Culture
Taraji P. Henson10.22×Movies & TV
Katt Williams11.74×Movies & TV
Tyler Perry7.47×Movies & TV
Slumdog Millionaire20.31×Movies & TV
A Beautiful Mind (film)16.17×Movies & TV
K. Michelle21.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hustle & Flow audience
TraitClusterScore
Urban LifestyleOPEN1.54
Family OrientationCONSERVATISM1.31
Career OrientationPOWER1.25
Quality AwarenessPREMIUM1.24
ExtroversionTHRILL1.22
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Hustle & Flow
CountryShare
United States69.7%
Canada4.7%
United Kingdom4.6%

See Hustle & Flow audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hustle & Flow have in United States?

Hustle & Flow has an estimated audience of 605,637 people in United States, concentrated in Texas and California.

What is the gender split and age of Hustle & Flow fans?

57.2% of Hustle & Flow fans are female, 42.8% are male, with an average age of 39.8 years.

Which brands do Hustle & Flow fans like most?

Hustle & Flow fans show strongest brand affinity for M.I.A. (rapper) (229.01×), Heath Ledger (68.11×), and David Fincher (109.25×) over the country average.

Where do Hustle & Flow fans live in United States?

Hustle & Flow fans in United States are most concentrated in Texas (reach 129,374), California (reach 109,613), and Florida (reach 57,763). These three regions account for the largest share of the active audience.

What other brands do Hustle & Flow fans also like?

Beyond Hustle & Flow itself, the audience over-indexes on Heath Ledger (68.11×), David Fincher (109.25×), The Place Beyond the Pines (95.57×), and Meagan Good (32.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hustle & Flow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.