Potato chip Audience in Germany
Potato chip has an estimated audience of 1,002,879 people in Germany. 55.2% are female, 44.8% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pringles, Kellogg's, Netto Marken-Discount, Germany, Borussia Dortmund.
The average Potato chip fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pringles, Kellogg's, Netto Marken-Discount, with strongest over-indexing on Pringles (32.28× the country average). Demographically, the Potato chip audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Potato chip fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 38.2 |
| Estimated audience size | 1,002,879 |
Audience persona
The typical Potato chip fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Pringles.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 247,448 | 1.13× |
| Bayern | 151,237 | 0.94× |
| Baden-Württemberg | 139,047 | 1.02× |
| Niedersachsen | 103,254 | 1.06× |
| Hessen | 71,752 | 0.94× |
| Sachsen | 54,120 | 1.1× |
| Rheinland-Pfalz | 52,717 | 1.05× |
| Berlin | 42,200 | 0.94× |
| Schleswig-Holstein | 38,211 | 1.06× |
| Brandenburg | 34,283 | 1.1× |
| Sachsen-Anhalt | 28,698 | 1.1× |
| Thüringen | 28,186 | 1.1× |
| Hamburg | 19,643 | 0.87× |
| Mecklenburg-Vorpommern | 17,016 | 0.89× |
| Saarland | 10,823 | 0.88× |
| Bremen | 7,064 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pringles | 32.28× | Food & Beverages |
| Kellogg's | 27.56× | Food & Beverages |
| Netto Marken-Discount | 3.05× | Shopping |
| Germany | 1.85× | Travel & Leisure |
| Borussia Dortmund | 1.67× | Sports |
| Lieferando.de | 2.7× | Food & Beverages |
| Food and drink | 1.55× | Food & Beverages |
| Food | 1.65× | Food & Beverages |
| Aral AG | 2.5× | Cars & Mobility |
| Business and industry | 1.51× | Business & Career |
| Harry Potter | 1.76× | Movies & TV |
| Sports | 1.57× | Sports |
| REWE | 2.07× | Shopping |
| Burger King | 2.46× | Food & Beverages |
| Scary Movie (film series) | 8.24× | Movies & TV |
| Postbank | 2.49× | Business & Career |
| Kaufland | 1.97× | Shopping |
| Final Destination | 3.75× | Movies & TV |
| Lay's | 18.06× | Food & Beverages |
| Fonzies | 26.87× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
| Convenience Orientation | PREMIUM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Pet Ownership | JOY | 1.19 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| United Kingdom | 7.6% |
| France | 4.2% |
See Potato chip audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Potato chip have in Germany?
Potato chip has an estimated audience of 1,002,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Potato chip fans?
55.2% of Potato chip fans are female, 44.8% are male, with an average age of 38.2 years.
Which brands do Potato chip fans like most?
Potato chip fans show strongest brand affinity for Pringles (32.28×), Kellogg's (27.56×), and Netto Marken-Discount (3.05×) over the country average.
Where do Potato chip fans live in Germany?
Potato chip fans in Germany are most concentrated in Nordrhein-Westfalen (reach 247,448), Bayern (reach 151,237), and Baden-Württemberg (reach 139,047). These three regions account for the largest share of the active audience.
What other brands do Potato chip fans also like?
Beyond Potato chip itself, the audience over-indexes on Kellogg's (27.56×), Netto Marken-Discount (3.05×), Germany (1.85×), and Borussia Dortmund (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Potato chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.