Rascasse Audience Intelligence

Potato chip Audience in Germany

A data profile of the people who buy, follow and care about Potato chip in Germany — modelled from more than twelve digital signal sources. Potato chip has an estimated audience of 1,002,879 people in Germany.

#30among Dish in Germany#3157among Topic in Germany#317in Food & Beverages

The average Potato chip fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pringles, Kellogg's, Netto Marken-Discount, with strongest over-indexing on Pringles (32.28× the country average).

Demographically, the Potato chip audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Potato chip fan in Germany is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Pringles.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Potato chip profile in Germany.

Audience size
1M
in Germany
Gender
55.2%♀
44.8% male
Age
38.2
average years
Country rank
#6511
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Potato chip fans

55.2% are female, 44.8% are male, average age 38.2.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Potato chip audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age38.2
Estimated audience size1,002,879
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Potato chip audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3925%
40-4922%
50+13%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Potato chip audience comes from Germany.

Worldwide audience distribution share by country for Potato chip
CountryShare
United States31.6%
United Kingdom7.6%
France4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Potato chip audience in Germany is strongest.

Fig. 05

Top regions by affinity

Potato chip fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.19×
02Sachsen~60K1.14×
03Thüringen~30K1.14×
04Brandenburg~40K1.13×
05Nordrhein-Westfalen~200K1.08×
06Schleswig-Holstein~40K1.06×
07Niedersachsen~100K1.05×
08Rheinland-Pfalz~50K1.00×
09Mecklenburg-Vorpommern~20K0.96×
10Baden-Württemberg~100K0.95×
11Hessen~70K0.92×
12Berlin~40K0.92×
13Saarland~10K0.92×
14Bayern~100K0.89×
15Hamburg~20K0.86×
16Bremen~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Potato chip, Germany
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Potato chip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Potato chip audience
#·InterestCategoryAffinity×
01PringlesFood & Beverages32.28×
02Kellogg'sFood & Beverages27.56×
03FonziesFood & Beverages26.87×
04Lay'sFood & Beverages18.06×
05Scary Movie (film series)Movies & TV8.24×
06Netto Marken-DiscountShopping3.05×
07Lieferando.deFood & Beverages2.70×
08PostbankBusiness & Career2.49×
09Burger KingFood & Beverages2.46×
10McDonald'sFood & Beverages2.22×
11REWEShopping2.07×
12KauflandShopping1.97×
13GermanyTravel & Leisure1.85×
14Harry PotterMovies & TV1.76×
15Borussia DortmundSports1.67×
16FoodFood & Beverages1.65×
17SportsSports1.57×
18Food and drinkFood & Beverages1.55×
19FIFA World CupSports1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Potato chip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Potato chip audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Convenience OrientationPREMIUM1.67×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Potato chip audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
MindfulnessBALANCE0.83×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Potato chip have in Germany?

Potato chip has an estimated audience of 1,002,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Potato chip fans?

55.2% of Potato chip fans are female, 44.8% are male, with an average age of 38.2 years.

03

Which brands do Potato chip fans like most?

Potato chip fans show strongest brand affinity for Pringles (32.28×), Kellogg's (27.56×), and Netto Marken-Discount (3.05×) over the country average.

04

Where do Potato chip fans live in Germany?

Potato chip fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Potato chip fans also like?

Beyond Potato chip itself, the audience over-indexes on Kellogg's (27.56×), Netto Marken-Discount (3.05×), Germany (1.85×), and Lieferando.de (2.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Potato chip audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Potato chip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →