Kellogg's Audience in Germany
Kellogg's has an estimated audience of 312,614 people in Germany. 52.3% are female, 47.7% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Potato chip, Pringles, Lieferando.de, Netto Marken-Discount, Food and drink.
The average Kellogg's fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Potato chip, Pringles, Lieferando.de, with strongest over-indexing on Potato chip (23.5× the country average). Demographically, the Kellogg's audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Breakfast
Demographics of Kellogg's fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 32.2 |
| Estimated audience size | 312,614 |
Audience persona
The typical Kellogg's fan in Germany is balanced, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Potato chip.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,413 | 1.15× |
| Bayern | 48,390 | 0.96× |
| Baden-Württemberg | 42,757 | 1× |
| Niedersachsen | 33,805 | 1.11× |
| Hessen | 25,543 | 1.07× |
| Rheinland-Pfalz | 16,231 | 1.04× |
| Berlin | 12,659 | 0.91× |
| Sachsen | 11,806 | 0.77× |
| Schleswig-Holstein | 10,665 | 0.95× |
| Hamburg | 8,317 | 1.18× |
| Brandenburg | 7,307 | 0.75× |
| Thüringen | 5,652 | 0.71× |
| Bremen | 5,524 | 2.07× |
| Sachsen-Anhalt | 5,256 | 0.65× |
| Mecklenburg-Vorpommern | 4,076 | 0.68× |
| Saarland | 3,848 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Potato chip | 23.5× | Food & Beverages |
| Pringles | 28.69× | Food & Beverages |
| Lieferando.de | 2.6× | Food & Beverages |
| Netto Marken-Discount | 2.38× | Shopping |
| Food and drink | 1.55× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Sparkasse | 2.8× | Business & Career |
| Germany | 1.52× | Travel & Leisure |
| Aral AG | 2.33× | Cars & Mobility |
| Harry Potter | 1.66× | Movies & TV |
| Scary Movie (film series) | 7.85× | Movies & TV |
| Burger King | 2.29× | Food & Beverages |
| REWE | 1.85× | Shopping |
| Final Destination | 3.55× | Movies & TV |
| AutoScout24 | 2.01× | Cars & Mobility |
| Friends | 2.37× | Movies & TV |
| Kaufland | 1.73× | Shopping |
| Corny | 18.95× | Food & Beverages |
| Vodafone | 2× | Technology & Electronics |
| Postbank | 2.11× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.12 |
| Early Adopter Mentality | POWER | 1.1 |
| Social Media Usage | JOY | 1.07 |
| Family Orientation | CONSERVATISM | 1.06 |
| Tradition | CONSERVATISM | 1.02 |
| Need for Security | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 34.1% |
| Germany | 20.8% |
| Spain | 15.2% |
See Kellogg's audiences in other countries
More Breakfast audiences in Germany
- Nutella (1,492,886)
- Mymuesli (875,691)
- Actimel (243,335)
- danone (144,720)
- Bonne Maman (88,146)
Frequently asked questions
How many fans does Kellogg's have in Germany?
Kellogg's has an estimated audience of 312,614 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kellogg's fans?
52.3% of Kellogg's fans are female, 47.7% are male, with an average age of 32.2 years.
Which brands do Kellogg's fans like most?
Kellogg's fans show strongest brand affinity for Potato chip (23.5×), Pringles (28.69×), and Lieferando.de (2.6×) over the country average.
Where do Kellogg's fans live in Germany?
Kellogg's fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,413), Bayern (reach 48,390), and Baden-Württemberg (reach 42,757). These three regions account for the largest share of the active audience.
What other brands do Kellogg's fans also like?
Beyond Kellogg's itself, the audience over-indexes on Pringles (28.69×), Lieferando.de (2.6×), Netto Marken-Discount (2.38×), and Food and drink (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kellogg's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.