A data profile of the people who buy, follow and care about Norwegian University of Science and Technology in Norway — modelled from more than twelve digital signal sources. Norwegian University of Science and Technology has an estimated audience of 925,077 people in Norway.
Norwegian University of Science and Technology has an estimated audience of 925,077 people in Norway. 64.2% are female, 35.8% are male, average age 42.2. Top brand affinities: Biltema, Flower, KappAhl, Scandinavia, JYSK.
Top brand affinities include Biltema, Flower, KappAhl, with strongest over-indexing on Biltema (1.87× the country average).
Demographically, the Norwegian University of Science and Technology audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Career Orientation.
The typical Norwegian University of Science and Technology fan in Norway is more female, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for Biltema.
The key figures that characterise the Norwegian University of Science and Technology profile in Norway.
64.2% are female, 35.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.2 |
| Estimated audience size | 925,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Norwegian University of Science and Technology audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 50.7% |
| United Kingdom | 7.7% |
| Japan | 6.4% |
The strongest cross-interests of the Norwegian University of Science and Technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KappAhl | Fashion & Accessoires | 2.54× | ||
| 02 | Veterinary medicine | Business & Career | 2.47× | ||
| 03 | Innovation | Business & Career | 2.37× | ||
| 04 | Flower | Home & Garden | 2.27× | ||
| 05 | Sustainable energy | Home & Garden | 2.22× | ||
| 06 | Renewable energy | Business & Career | 2.08× | ||
| 07 | Island | Travel & Leisure | 1.99× | ||
| 08 | Weaving | Fashion & Accessoires | 1.95× | ||
| 09 | Ravelry | Internet & Social Media | 1.95× | ||
| 10 | Biltema | Business & Career | 1.87× | ||
| 11 | Internet & Social Media | 1.84× | |||
| 12 | JYSK | Home & Garden | 1.77× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.73× | ||
| 14 | Hobby | Home & Garden | 1.73× | ||
| 15 | Crochet | Home & Garden | 1.69× | ||
| 16 | Skirt | Fashion & Accessoires | 1.65× | ||
| 17 | Scandinavia | Travel & Leisure | 1.61× | ||
| 18 | Lindex | Fashion & Accessoires | 1.57× | ||
| 19 | Danish design | Home & Garden | 1.56× | ||
| 20 | Science | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.66× | |
| Career Orientation | POWER | 1.52× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.89× | |
| Tradition | CONSERVATISM | 0.90× | |
| Convenience Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Norwegian University of Science and Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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