Cement Audience in Germany
Cement has an estimated audience of 394,969 people in Germany. 27.7% are female, 72.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Geothermal heating, Stucco, Insulin index, HydraFacial.
The average Cement fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Geothermal heating, Stucco, with strongest over-indexing on Gil Ofarim (2.49× the country average). Demographically, the Cement audience skews more male with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cement fans
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 38.6 |
| Estimated audience size | 394,969 |
Audience persona
The typical Cement fan in Germany is more male, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,147 | 0.96× |
| Bayern | 74,089 | 1.17× |
| Baden-Württemberg | 50,162 | 0.93× |
| Niedersachsen | 40,655 | 1.06× |
| Hessen | 25,702 | 0.85× |
| Sachsen | 22,912 | 1.18× |
| Rheinland-Pfalz | 20,438 | 1.03× |
| Sachsen-Anhalt | 13,808 | 1.35× |
| Brandenburg | 13,482 | 1.1× |
| Schleswig-Holstein | 13,464 | 0.95× |
| Berlin | 12,426 | 0.7× |
| Thüringen | 11,782 | 1.17× |
| Mecklenburg-Vorpommern | 9,013 | 1.2× |
| Hamburg | 7,407 | 0.83× |
| Saarland | 4,290 | 0.88× |
| Bremen | 2,120 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.49× | Music & Radio |
| Geothermal heating | 4.25× | Home & Garden |
| Stucco | 2.03× | Home & Garden |
| Insulin index | 10.78× | Health |
| HydraFacial | 4.65× | Beauty & Wellness |
| Building insulation | 3.08× | Home & Garden |
| Icon (magazine) | 1.63× | Arts & Culture |
| Tuscany | 2.97× | Travel & Leisure |
| Graham Greene (actor) | 2.38× | |
| Space Battleship Yamato | 13.37× | Movies & TV |
| Business English | 1.53× | Business & Career |
| Video izle | 1.86× | |
| Marktoberdorf | 6.59× | Travel & Leisure |
| Nationality | 1.59× | Politics & Society |
| Apostrophe | 2.64× | Literature |
| Indigenous Australian art | 3.08× | Arts & Culture |
| Ayrton Senna | 2.62× | Sports |
| Joaquín Guzmán Loera | 3.47× | Politics & Society |
| Assisi | 3.06× | Travel & Leisure |
| Alaska | 1.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.12 |
| Quality Awareness | PREMIUM | 1.66 |
| Urban Lifestyle | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.53 |
| Sustainability | BALANCE | 1.48 |
| Career Orientation | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Brazil | 8.0% |
| India | 5.3% |
See Cement audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cement have in Germany?
Cement has an estimated audience of 394,969 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cement fans?
27.7% of Cement fans are female, 72.3% are male, with an average age of 38.6 years.
Which brands do Cement fans like most?
Cement fans show strongest brand affinity for Gil Ofarim (2.49×), Geothermal heating (4.25×), and Stucco (2.03×) over the country average.
Where do Cement fans live in Germany?
Cement fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,147), Bayern (reach 74,089), and Baden-Württemberg (reach 50,162). These three regions account for the largest share of the active audience.
What other brands do Cement fans also like?
Beyond Cement itself, the audience over-indexes on Geothermal heating (4.25×), Stucco (2.03×), Insulin index (10.78×), and HydraFacial (4.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.