Rascasse Audience Intelligence

Cement Audience in Germany

A data profile of the people who buy, follow and care about Cement in Germany — modelled from more than twelve digital signal sources. Cement has an estimated audience of 394,969 people in Germany.

#5314among Topic in Germany#730in Home & Garden

The average Cement fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pesticide, Scooby-Doo, Fertilizer, with strongest over-indexing on Pesticide (20.48× the country average).

Demographically, the Cement audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cement fan in Germany is more male, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pesticide.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cement profile in Germany.

Audience size
395K
in Germany
Gender
27.7%♀
72.3% male
Age
38.6
average years
Country rank
#14153
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cement fans

27.7% are female, 72.3% are male, average age 38.6.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Cement audience in Germany
MetricValue
Female27.7%
Male72.3%
Average age38.6
Estimated audience size394,969
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Cement audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Cement audience comes from Germany.

Worldwide audience distribution share by country for Cement
CountryShare
United States12.3%
Brazil8.0%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cement audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cement fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.39×
02Sachsen~20K1.20×
03Thüringen~10K1.20×
04Mecklenburg-Vorpommern~9K1.20×
05Bayern~70K1.12×
06Brandenburg~10K1.09×
07Niedersachsen~40K1.02×
08Rheinland-Pfalz~20K1.02×
09Schleswig-Holstein~10K0.95×
10Nordrhein-Westfalen~80K0.94×
11Saarland~5K0.94×
12Baden-Württemberg~50K0.92×
13Hessen~30K0.87×
14Hamburg~7K0.83×
15Bremen~3K0.74×
16Berlin~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Cement, Germany
0.72×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cement audience
#·InterestCategoryAffinity×
01PesticideHome & Garden20.48×
02Brenda SongFashion & Accessoires20.00×
03Personal protective equipmentCars & Mobility14.29×
04MasonryHome & Garden13.61×
05Water purificationFood & Beverages12.94×
06Manufactured housingHome & Garden12.10×
07FertilizerHome & Garden10.42×
08Massey FergusonCars & Mobility9.77×
09Scooby-DooMovies & TV8.08×
10Central heatingHome & Garden7.64×
11Wood carvingHome & Garden7.33×
12Expert (company)Shopping6.57×
13Gated communityHome & Garden5.14×
14Efficient energy useTechnology & Electronics5.00×
15Apartment hotelTravel & Leisure4.86×
16Google NewsNews4.03×
17Solar powerHome & Garden3.61×
18PhotovoltaicsHome & Garden3.35×
19Solar energyHome & Garden2.86×
20Instant messagingInternet & Social Media2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cement audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.00×
DIY MentalityTHRILL1.73×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cement audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
Healthy LifestyleBALANCE0.85×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cement have in Germany?

Cement has an estimated audience of 394,969 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cement fans?

27.7% of Cement fans are female, 72.3% are male, with an average age of 38.6 years.

03

Which brands do Cement fans like most?

Cement fans show strongest brand affinity for Pesticide (20.48×), Scooby-Doo (8.08×), and Fertilizer (10.42×) over the country average.

04

Where do Cement fans live in Germany?

Cement fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cement fans also like?

Beyond Cement itself, the audience over-indexes on Scooby-Doo (8.08×), Fertilizer (10.42×), Efficient energy use (5×), and Masonry (13.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Cement audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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