Cement Audience in United States

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Cement has an estimated audience of 3,504,781 people in United States. 35.4% are female, 64.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Vocal harmony, Grinch, Wok, Hipster.

The average Cement fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Vocal harmony, Grinch, with strongest over-indexing on Governor of Michigan (18.07× the country average). Demographically, the Cement audience skews more male with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cement fans

Demographic split for Cement audience in United States
MetricValue
Female35.4%
Male64.6%
Average age42.2
Estimated audience size3,504,781

Audience persona

The typical Cement fan in United States is more male, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Cement in United States
RegionReachAffinity
California509,5411.32×
Texas407,4631.35×
Florida235,4810.99×
New York235,0641.2×
Pennsylvania127,3551.08×
Georgia116,1181.08×
Michigan112,3221.23×
Illinois110,5210.95×
North Carolina105,7381×
Ohio97,0350.9×
New Jersey90,1881.01×
Virginia80,5760.94×
Arizona78,1851.09×
Massachusetts76,4031.11×
Washington75,8681.08×
Oklahoma64,4561.66×
Tennessee64,4440.92×
Indiana63,1530.99×
Louisiana57,0481.26×
Maryland56,8590.94×
South Carolina53,0761.01×
Minnesota52,0181.04×
Colorado50,4910.91×
Alabama49,5771.01×
Missouri48,5090.86×
Wisconsin47,7930.91×
Oregon44,3241.1×
Kentucky35,9670.82×
Connecticut35,8851.02×
Utah32,4401.03×
Nevada31,2400.92×
Mississippi28,9311×
Kansas28,4891.03×
Arkansas27,6720.96×
Iowa26,7890.93×
New Mexico22,5211.28×
Idaho16,9130.96×
Hawaii16,1571.07×
Nebraska15,6640.89×
West Virginia13,7000.84×
Maine12,0590.96×
New Hampshire10,9260.79×
Rhode Island10,6670.96×
Washington, District of Columbia9,9500.94×
Montana8,6040.88×
Delaware7,5170.78×
South Dakota6,7310.83×
North Dakota6,0640.84×
Alaska5,1910.69×
Vermont5,1020.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cement audience
BrandAffinityCategory
Governor of Michigan18.07×Politics & Society
Vocal harmony9.68×Music & Radio
Grinch6.94×Movies & TV
Wok10.57×Food & Beverages
Hipster15.42×Politics & Society
Goop8.45×Internet & Social Media
Fairy godmother11.21×Literature
Hibachi11.74×Food & Beverages
Cherish (group)16.02×Music & Radio
Google Home8.51×Technology & Electronics
Historic site5.53×Arts & Culture
El Paso County, Colorado15.9×Travel & Leisure
headspace11.31×Health
Grace Slick10.26×Music & Radio
Urban Outfitters1.83×Shopping
TV Fanatic9.77×Movies & TV
Preta Gil18.11×Music & Radio
Nebraska Cornhuskers football3.06×Sports
La Jolla7.75×Travel & Leisure
No Escape (1994 film)9.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cement audience
TraitClusterScore
DIY MentalityTHRILL1.55
Need for SecurityCONSERVATISM1.47
PatriotismCONSERVATISM1.46
Quality AwarenessPREMIUM1.43
Career OrientationPOWER1.38
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Cement
CountryShare
United States12.3%
Brazil8.0%
India5.3%

See Cement audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cement have in United States?

Cement has an estimated audience of 3,504,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Cement fans?

35.4% of Cement fans are female, 64.6% are male, with an average age of 42.2 years.

Which brands do Cement fans like most?

Cement fans show strongest brand affinity for Governor of Michigan (18.07×), Vocal harmony (9.68×), and Grinch (6.94×) over the country average.

Where do Cement fans live in United States?

Cement fans in United States are most concentrated in California (reach 509,541), Texas (reach 407,463), and Florida (reach 235,481). These three regions account for the largest share of the active audience.

What other brands do Cement fans also like?

Beyond Cement itself, the audience over-indexes on Vocal harmony (9.68×), Grinch (6.94×), Wok (10.57×), and Hipster (15.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.