Pesticide Audience in Germany
Pesticide has an estimated audience of 853,277 people in Germany. 48.9% are female, 51.1% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gated community, Google News, Commercial mortgage, Cement, Mortgage law.
The average Pesticide fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gated community, Google News, Commercial mortgage, with strongest over-indexing on Gated community (22.08× the country average). Demographically, the Pesticide audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pesticide fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 41.5 |
| Estimated audience size | 853,277 |
Audience persona
The typical Pesticide fan in Germany is balanced, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Gated community.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,167 | 1.09× |
| Bayern | 133,850 | 0.98× |
| Baden-Württemberg | 124,929 | 1.07× |
| Niedersachsen | 90,427 | 1.09× |
| Hessen | 69,210 | 1.06× |
| Rheinland-Pfalz | 49,346 | 1.15× |
| Sachsen | 39,801 | 0.95× |
| Berlin | 37,004 | 0.97× |
| Schleswig-Holstein | 29,708 | 0.97× |
| Brandenburg | 25,765 | 0.97× |
| Thüringen | 20,735 | 0.95× |
| Hamburg | 20,497 | 1.06× |
| Sachsen-Anhalt | 19,635 | 0.89× |
| Mecklenburg-Vorpommern | 14,360 | 0.88× |
| Saarland | 10,029 | 0.96× |
| Bremen | 6,861 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gated community | 22.08× | Home & Garden |
| Google News | 12.58× | News |
| Commercial mortgage | 9.24× | Business & Career |
| Cement | 20.48× | Home & Garden |
| Mortgage law | 12.84× | Home & Garden |
| Health And Beauty | 5.84× | Beauty & Wellness |
| Zaz (singer) | 17.3× | Music & Radio |
| Water treatment | 14.81× | Home & Garden |
| Fertilizer | 7.44× | Home & Garden |
| Makeup Tutorials | 4.89× | Beauty & Wellness |
| Burger King | 2.61× | Food & Beverages |
| Duolingo | 5.72× | Business & Career |
| Organic horticulture | 5.87× | Food & Beverages |
| Uber | 5.3× | Cars & Mobility |
| Decoration | 3.26× | Home & Garden |
| Auction | 3.21× | Shopping |
| Long hair | 4.07× | Beauty & Wellness |
| Middle school | 4.25× | Business & Career |
| Carpentry | 3.25× | Home & Garden |
| Felix Baumgartner | 3.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.2 |
| Urban Lifestyle | OPEN | 1.54 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Design Affinity | PREMIUM | 1.45 |
| Travelling | THRILL | 1.43 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| India | 7.9% |
| Japan | 4.8% |
See Pesticide audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pesticide have in Germany?
Pesticide has an estimated audience of 853,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pesticide fans?
48.9% of Pesticide fans are female, 51.1% are male, with an average age of 41.5 years.
Which brands do Pesticide fans like most?
Pesticide fans show strongest brand affinity for Gated community (22.08×), Google News (12.58×), and Commercial mortgage (9.24×) over the country average.
Where do Pesticide fans live in Germany?
Pesticide fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,167), Bayern (reach 133,850), and Baden-Württemberg (reach 124,929). These three regions account for the largest share of the active audience.
What other brands do Pesticide fans also like?
Beyond Pesticide itself, the audience over-indexes on Google News (12.58×), Commercial mortgage (9.24×), Cement (20.48×), and Mortgage law (12.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pesticide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.