Pesticide Audience in Germany
A data profile of the people who buy, follow and care about Pesticide in Germany — modelled from more than twelve digital signal sources. Pesticide has an estimated audience of 853,277 people in Germany.
The average Pesticide fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gated community, Google News, Commercial mortgage, with strongest over-indexing on Gated community (22.08× the country average).
Demographically, the Pesticide audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pesticide fan in Germany is balanced, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gated community.
At a glance
The key figures that characterise the Pesticide profile in Germany.
Search interest · 12-month trend
Demographics of Pesticide fans
48.9% are female, 51.1% are male, average age 41.5.
Gender split
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 41.5 |
| Estimated audience size | 853,277 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Pesticide audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.3% |
| India | 7.9% |
| Japan | 4.8% |
Geography
Where the Pesticide audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~50K | 1.11× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.10× | |
| 03 | Niedersachsen | ~90K | 1.07× | |
| 04 | Hessen | ~70K | 1.06× | |
| 05 | Saarland | ~10K | 1.06× | |
| 06 | Baden-Württemberg | ~100K | 1.03× | |
| 07 | Thüringen | ~20K | 1.01× | |
| 08 | Hamburg | ~20K | 1.01× | |
| 09 | Schleswig-Holstein | ~30K | 0.99× | |
| 10 | Bremen | ~7K | 0.98× | |
| 11 | Brandenburg | ~30K | 0.97× | |
| 12 | Bayern | ~100K | 0.96× | |
| 13 | Sachsen | ~40K | 0.95× | |
| 14 | Berlin | ~40K | 0.95× | |
| 15 | Sachsen-Anhalt | ~20K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pesticide audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gated community | Home & Garden | 22.08× | ||
| 02 | Cement | Home & Garden | 20.48× | ||
| 03 | Zaz (singer) | Music & Radio | 17.30× | ||
| 04 | Water treatment | Home & Garden | 14.81× | ||
| 05 | Mortgage law | Home & Garden | 12.84× | ||
| 06 | Google News | News | 12.58× | ||
| 07 | Commercial mortgage | Business & Career | 9.24× | ||
| 08 | Fertilizer | Home & Garden | 7.44× | ||
| 09 | Organic horticulture | Food & Beverages | 5.87× | ||
| 10 | Health And Beauty | Beauty & Wellness | 5.84× | ||
| 11 | Duolingo | Business & Career | 5.72× | ||
| 12 | Uber | Cars & Mobility | 5.30× | ||
| 13 | Makeup Tutorials | Beauty & Wellness | 4.89× | ||
| 14 | Middle school | Business & Career | 4.25× | ||
| 15 | Long hair | Beauty & Wellness | 4.07× | ||
| 16 | Felix Baumgartner | Sports | 3.72× | ||
| 17 | Decoration | Home & Garden | 3.26× | ||
| 18 | Carpentry | Home & Garden | 3.25× | ||
| 19 | Auction | Shopping | 3.21× | ||
| 20 | Burger King | Food & Beverages | 2.61× |
Personality of the Pesticide audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.62× | |
| Indulgence | JOY | 1.23× | |
| Creativity | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Social Media Usage | JOY | 0.77× |
Frequently asked questions
How many fans does Pesticide have in Germany?
Pesticide has an estimated audience of 853,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pesticide fans?
48.9% of Pesticide fans are female, 51.1% are male, with an average age of 41.5 years.
Which brands do Pesticide fans like most?
Pesticide fans show strongest brand affinity for Gated community (22.08×), Google News (12.58×), and Commercial mortgage (9.24×) over the country average.
Where do Pesticide fans live in Germany?
Pesticide fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Pesticide fans also like?
Beyond Pesticide itself, the audience over-indexes on Google News (12.58×), Commercial mortgage (9.24×), Cement (20.48×), and Mortgage law (12.84×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pesticide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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