Water treatment Audience in Germany
Water treatment has an estimated audience of 524,910 people in Germany. 53.4% are female, 46.6% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ubrique, Al Hoceïma Province, CustomInk, Building insulation, Walter Samuel.
The average Water treatment fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ubrique, Al Hoceïma Province, CustomInk, with strongest over-indexing on Ubrique (49.2× the country average). Demographically, the Water treatment audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Water treatment fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.8 |
| Estimated audience size | 524,910 |
Audience persona
The typical Water treatment fan in Germany is balanced, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Ubrique.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,427 | 1.03× |
| Bayern | 109,481 | 1.3× |
| Baden-Württemberg | 94,163 | 1.31× |
| Niedersachsen | 52,312 | 1.03× |
| Hessen | 39,599 | 0.99× |
| Sachsen | 28,939 | 1.12× |
| Rheinland-Pfalz | 27,699 | 1.05× |
| Berlin | 18,540 | 0.79× |
| Brandenburg | 17,616 | 1.08× |
| Sachsen-Anhalt | 16,249 | 1.19× |
| Schleswig-Holstein | 15,331 | 0.81× |
| Thüringen | 14,905 | 1.11× |
| Mecklenburg-Vorpommern | 9,008 | 0.9× |
| Hamburg | 8,655 | 0.73× |
| Saarland | 5,683 | 0.88× |
| Bremen | 2,957 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ubrique | 49.2× | Travel & Leisure |
| Al Hoceïma Province | 41.32× | Travel & Leisure |
| CustomInk | 18.39× | Shopping |
| Building insulation | 3.98× | Home & Garden |
| Walter Samuel | 28.05× | Sports |
| Slipper lobster | 18.29× | Pets & Animals |
| FAO Schwarz | 17.41× | Shopping |
| Mothercare | 1.61× | Kids & Family |
| Icon (magazine) | 2.09× | Arts & Culture |
| Karaman | 6.73× | Sports |
| Figure painting (hobby) | 2.92× | Arts & Culture |
| Google Home | 4.04× | Technology & Electronics |
| Assisi | 4.11× | Travel & Leisure |
| Este, Veneto | 1.68× | Travel & Leisure |
| Preacher (comics) | 4.4× | Literature |
| Tuscany | 3.01× | Travel & Leisure |
| Stucco | 1.61× | Home & Garden |
| Euphonium | 6.65× | Music & Radio |
| Headhunters (film) | 2.81× | Movies & TV |
| Valhalla Rising (film) | 6.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.1 |
| Sustainability | BALANCE | 1.79 |
| DIY Mentality | THRILL | 1.77 |
| Design Affinity | PREMIUM | 1.38 |
| Convenience Orientation | PREMIUM | 1.37 |
| Travelling | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.2% |
| Japan | 5.4% |
See Water treatment audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Water treatment have in Germany?
Water treatment has an estimated audience of 524,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Water treatment fans?
53.4% of Water treatment fans are female, 46.6% are male, with an average age of 38.8 years.
Which brands do Water treatment fans like most?
Water treatment fans show strongest brand affinity for Ubrique (49.2×), Al Hoceïma Province (41.32×), and CustomInk (18.39×) over the country average.
Where do Water treatment fans live in Germany?
Water treatment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,427), Bayern (reach 109,481), and Baden-Württemberg (reach 94,163). These three regions account for the largest share of the active audience.
What other brands do Water treatment fans also like?
Beyond Water treatment itself, the audience over-indexes on Al Hoceïma Province (41.32×), CustomInk (18.39×), Building insulation (3.98×), and Walter Samuel (28.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water treatment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.