Rascasse Audience Intelligence

Minivans Audience in Germany

A data profile of the people who buy, follow and care about Minivans in Germany — modelled from more than twelve digital signal sources. Minivans has an estimated audience of 2,849,543 people in Germany.

#20among Car type in Germany#1373among Topic in Germany#112in Cars & Mobility

The average Minivans fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Scooters, Hybrids, with strongest over-indexing on AutoScout24 (2.66× the country average).

Demographically, the Minivans audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Minivans fan in Germany is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minivans profile in Germany.

Audience size
2.8M
in Germany
Gender
42.5%♀
57.5% male
Age
39.4
average years
Country rank
#2267
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minivans fans

42.5% are female, 57.5% are male, average age 39.4.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Minivans audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age39.4
Estimated audience size2,849,543
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Minivans audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3923%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Minivans audience comes from Germany.

Worldwide audience distribution share by country for Minivans
CountryShare
Japan16.6%
United States12.9%
Brazil3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minivans audience in Germany is strongest.

Fig. 05

Top regions by affinity

Minivans fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.08×
02Bayern~500K1.07×
03Rheinland-Pfalz~200K1.07×
04Nordrhein-Westfalen~700K1.04×
05Hessen~200K1.04×
06Schleswig-Holstein~100K1.03×
07Thüringen~70K1.03×
08Saarland~40K1.03×
09Hamburg~70K1.01×
10Berlin~100K0.99×
11Brandenburg~90K0.99×
12Sachsen~100K0.98×
13Niedersachsen~300K0.97×
14Bremen~20K0.95×
15Mecklenburg-Vorpommern~50K0.93×
16Sachsen-Anhalt~70K0.91×
Fig. 06

Affinity by region

Affinity by region — Minivans, Germany
0.91×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minivans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minivans audience
#·InterestCategoryAffinity×
01Turbocharged Direct InjectionCars & Mobility7.34×
02ScootersCars & Mobility4.09×
03TurbochargerCars & Mobility3.32×
04HybridsCars & Mobility3.00×
05MotorhomeCars & Mobility2.98×
06Cars (film)Movies & TV2.83×
07RV parkCars & Mobility2.76×
08AutoScout24Cars & Mobility2.66×
09Petrol engineCars & Mobility2.61×
10Domain Name SystemInternet & Social Media2.52×
11Top-level domainTechnology & Electronics2.51×
12FRITZ!BoxTechnology & Electronics2.46×
13Vitreous enamelHome & Garden2.41×
14RVsCars & Mobility2.23×
15TireCars & Mobility2.11×
16Electric carCars & Mobility2.01×
17ADACCars & Mobility2.01×
18ImmoScout24Home & Garden1.94×
19Müller (company)Food & Beverages1.86×
20CommerzbankBusiness & Career1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minivans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minivans audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.64×
Risk AppetiteTHRILL1.24×
PatriotismCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minivans audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.68×
MindfulnessBALANCE0.74×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minivans have in Germany?

Minivans has an estimated audience of 2,849,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Minivans fans?

42.5% of Minivans fans are female, 57.5% are male, with an average age of 39.4 years.

03

Which brands do Minivans fans like most?

Minivans fans show strongest brand affinity for AutoScout24 (2.66×), Scooters (4.09×), and Hybrids (3×) over the country average.

04

Where do Minivans fans live in Germany?

Minivans fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Minivans fans also like?

Beyond Minivans itself, the audience over-indexes on Scooters (4.09×), Hybrids (3×), Cars (film) (2.83×), and FRITZ!Box (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Minivans audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Minivans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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