Minivans Audience in Germany
Minivans has an estimated audience of 2,849,543 people in Germany. 42.5% are female, 57.5% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Scooters, Hybrids, Cars (film), FRITZ!Box.
The average Minivans fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Scooters, Hybrids, with strongest over-indexing on AutoScout24 (2.66× the country average). Demographically, the Minivans audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Minivans fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 39.4 |
| Estimated audience size | 2,849,543 |
Audience persona
The typical Minivans fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 684,649 | 1.1× |
| Bayern | 513,645 | 1.12× |
| Baden-Württemberg | 452,667 | 1.16× |
| Niedersachsen | 281,834 | 1.02× |
| Hessen | 266,757 | 1.23× |
| Rheinland-Pfalz | 153,336 | 1.07× |
| Berlin | 140,720 | 1.1× |
| Sachsen | 131,817 | 0.94× |
| Schleswig-Holstein | 100,473 | 0.98× |
| Brandenburg | 85,907 | 0.97× |
| Hamburg | 66,115 | 1.03× |
| Thüringen | 64,619 | 0.89× |
| Sachsen-Anhalt | 56,482 | 0.76× |
| Mecklenburg-Vorpommern | 44,156 | 0.81× |
| Saarland | 32,078 | 0.92× |
| Bremen | 21,538 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 2.66× | Cars & Mobility |
| Scooters | 4.09× | Cars & Mobility |
| Hybrids | 3× | Cars & Mobility |
| Cars (film) | 2.83× | Movies & TV |
| FRITZ!Box | 2.46× | Technology & Electronics |
| ImmoScout24 | 1.94× | Home & Garden |
| RVs | 2.23× | Cars & Mobility |
| Top-level domain | 2.51× | Technology & Electronics |
| Petrol engine | 2.61× | Cars & Mobility |
| Domain Name System | 2.52× | Internet & Social Media |
| Turbocharged Direct Injection | 7.34× | Cars & Mobility |
| RV park | 2.76× | Cars & Mobility |
| American football | 1.65× | Sports |
| Motorhome | 2.98× | Cars & Mobility |
| Commerzbank | 1.61× | Business & Career |
| Electric car | 2.01× | Cars & Mobility |
| Tire | 2.11× | Cars & Mobility |
| Turbocharger | 3.32× | Cars & Mobility |
| Vitreous enamel | 2.41× | Home & Garden |
| Wirtz | 2.24× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Luxury Orientation | PREMIUM | 1.5 |
| Need for Security | CONSERVATISM | 1.49 |
| Family Orientation | CONSERVATISM | 1.45 |
| Sustainability | BALANCE | 1.4 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.6% |
| United States | 12.9% |
| Brazil | 3.4% |
See Minivans audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Minivans have in Germany?
Minivans has an estimated audience of 2,849,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Minivans fans?
42.5% of Minivans fans are female, 57.5% are male, with an average age of 39.4 years.
Which brands do Minivans fans like most?
Minivans fans show strongest brand affinity for AutoScout24 (2.66×), Scooters (4.09×), and Hybrids (3×) over the country average.
Where do Minivans fans live in Germany?
Minivans fans in Germany are most concentrated in Nordrhein-Westfalen (reach 684,649), Bayern (reach 513,645), and Baden-Württemberg (reach 452,667). These three regions account for the largest share of the active audience.
What other brands do Minivans fans also like?
Beyond Minivans itself, the audience over-indexes on Scooters (4.09×), Hybrids (3×), Cars (film) (2.83×), and FRITZ!Box (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minivans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.