Peugeot 107 Audience in Germany
Peugeot 107 has an estimated audience of 248,802 people in Germany. 64.3% are female, 35.7% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Toyota Aygo, Fiat Punto, Ford Ka, Kia Picanto, Renault Koleos.
The average Peugeot 107 fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Toyota Aygo, Fiat Punto, Ford Ka, with strongest over-indexing on Toyota Aygo (125× the country average). Demographically, the Peugeot 107 audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Peugeot 107 fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 30.6 |
| Estimated audience size | 248,802 |
Audience persona
The typical Peugeot 107 fan in Germany is more female, around 30.6 years old, with strong Need for Security tendencies and a notable affinity for Toyota Aygo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,496 | 1.07× |
| Baden-Württemberg | 38,281 | 1.13× |
| Bayern | 34,743 | 0.87× |
| Hessen | 22,754 | 1.2× |
| Niedersachsen | 21,361 | 0.88× |
| Rheinland-Pfalz | 16,673 | 1.34× |
| Berlin | 9,477 | 0.85× |
| Saarland | 9,266 | 3.03× |
| Sachsen | 8,761 | 0.72× |
| Schleswig-Holstein | 7,339 | 0.82× |
| Hamburg | 5,594 | 0.99× |
| Brandenburg | 5,188 | 0.67× |
| Thüringen | 3,689 | 0.58× |
| Sachsen-Anhalt | 3,508 | 0.54× |
| Mecklenburg-Vorpommern | 2,626 | 0.55× |
| Bremen | 1,569 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Aygo | 125× | Cars & Mobility |
| Fiat Punto | 84.06× | Cars & Mobility |
| Ford Ka | 51.89× | Cars & Mobility |
| Kia Picanto | 20× | Cars & Mobility |
| Renault Koleos | 31.17× | Cars & Mobility |
| Kia Cee'd | 17.89× | Cars & Mobility |
| Peugeot | 6.04× | Cars & Mobility |
| Hyundai | 4.8× | Cars & Mobility |
| Automobile repair shop | 5.39× | Cars & Mobility |
| Renault Twingo | 11.79× | Cars & Mobility |
| Škoda Auto | 3.48× | Cars & Mobility |
| Kia Soul | 20× | Cars & Mobility |
| MG Cars | 14.73× | Cars & Mobility |
| Nissan Micra | 15.36× | Cars & Mobility |
| Kia Optima | 20× | Cars & Mobility |
| Renault | 4.66× | Cars & Mobility |
| Citroën | 5.71× | Cars & Mobility |
| Tesla Motors | 4.28× | Cars & Mobility |
| Nissan | 4.5× | Cars & Mobility |
| Volkswagen | 2.84× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.48 |
| Family Orientation | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.25 |
| Indulgence | JOY | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 26.9% |
| Germany | 19.2% |
| United Kingdom | 9.7% |
See Peugeot 107 audiences in other countries
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Frequently asked questions
How many fans does Peugeot 107 have in Germany?
Peugeot 107 has an estimated audience of 248,802 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Peugeot 107 fans?
64.3% of Peugeot 107 fans are female, 35.7% are male, with an average age of 30.6 years.
Which brands do Peugeot 107 fans like most?
Peugeot 107 fans show strongest brand affinity for Toyota Aygo (125×), Fiat Punto (84.06×), and Ford Ka (51.89×) over the country average.
Where do Peugeot 107 fans live in Germany?
Peugeot 107 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,496), Baden-Württemberg (reach 38,281), and Bayern (reach 34,743). These three regions account for the largest share of the active audience.
What other brands do Peugeot 107 fans also like?
Beyond Peugeot 107 itself, the audience over-indexes on Fiat Punto (84.06×), Ford Ka (51.89×), Kia Picanto (20×), and Renault Koleos (31.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 107. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.