Rascasse Audience Intelligence

Peugeot 107 Audience in Germany

A data profile of the people who buy, follow and care about Peugeot 107 in Germany — modelled from more than twelve digital signal sources. Peugeot 107 has an estimated audience of 248,434 people in Germany.

#303among Car type in Germany#306among Car Model in Germany#848in Cars & Mobility

The average Peugeot 107 fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Toyota Aygo, Fiat Punto, Peugeot, with strongest over-indexing on Toyota Aygo (259.62× the country average).

Demographically, the Peugeot 107 audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peugeot 107 fan in Germany is more female, around 30.6 years old, with strong Risk Appetite tendencies and a notable affinity for Toyota Aygo.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peugeot 107 profile in Germany.

Audience size
248K
in Germany
Gender
64.3%♀
35.7% male
Age
30.6
average years
Country rank
#19742
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peugeot 107 fans

64.3% are female, 35.7% are male, average age 30.6.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Peugeot 107 audience in Germany
MetricValue
Female64.3%
Male35.7%
Average age30.6
Estimated audience size248,434
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Peugeot 107 audience in Germany
Age bracketShare%
16-1948%
20-2917%
30-3914%
40-4914%
50+7%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Peugeot 107 audience comes from Germany.

Worldwide audience distribution share by country for Peugeot 107
CountryShare
Germany21.4%
France17.9%
United Kingdom10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peugeot 107 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peugeot 107 fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~8K2.70×
02Rheinland-Pfalz~20K1.26×
03Baden-Württemberg~40K1.14×
04Hessen~20K1.12×
05Nordrhein-Westfalen~60K1.05×
06Bremen~2K0.90×
07Bayern~30K0.87×
08Hamburg~5K0.87×
09Niedersachsen~20K0.85×
10Berlin~10K0.85×
11Schleswig-Holstein~8K0.85×
12Brandenburg~7K0.85×
13Mecklenburg-Vorpommern~4K0.83×
14Sachsen~10K0.82×
15Sachsen-Anhalt~5K0.80×
16Thüringen~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Peugeot 107, Germany
0.79×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peugeot 107 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peugeot 107 audience
#·InterestCategoryAffinity×
01Toyota AygoCars & Mobility259.62×
02Fiat PuntoCars & Mobility82.75×
03Ford KaCars & Mobility49.70×
04Kia PicantoCars & Mobility20.00×
05Nissan MicraCars & Mobility17.19×
06PeugeotCars & Mobility15.79×
07Fiat 500Cars & Mobility13.72×
08Subcompact carCars & Mobility12.71×
09NissanCars & Mobility10.15×
10ToyotaCars & Mobility9.52×
11RenaultCars & Mobility9.09×
12Ford Motor CompanyCars & Mobility8.90×
13HondaCars & Mobility7.55×
14Used carCars & Mobility6.92×
15Automobile repair shopCars & Mobility6.68×
16OpelCars & Mobility6.39×
17Plug-in hybridCars & Mobility6.15×
18SUVsCars & Mobility5.69×
19VolkswagenCars & Mobility4.81×
20Formula OneSports4.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peugeot 107 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peugeot 107 audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.71×
Need for SecurityCONSERVATISM1.68×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peugeot 107 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Sports ActivityPOWER0.78×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peugeot 107 have in Germany?

Peugeot 107 has an estimated audience of 248,434 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Peugeot 107 fans?

64.3% of Peugeot 107 fans are female, 35.7% are male, with an average age of 30.6 years.

03

Which brands do Peugeot 107 fans like most?

Peugeot 107 fans show strongest brand affinity for Toyota Aygo (259.62×), Fiat Punto (82.75×), and Peugeot (15.79×) over the country average.

04

Where do Peugeot 107 fans live in Germany?

Peugeot 107 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Peugeot 107 fans also like?

Beyond Peugeot 107 itself, the audience over-indexes on Fiat Punto (82.75×), Peugeot (15.79×), Ford Ka (49.7×), and Toyota (9.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Peugeot 107 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peugeot 107. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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