Engel & Völkers Audience in Germany
Engel & Völkers has an estimated audience of 413,706 people in Germany. 51.6% are female, 48.4% are male, average age 45.9. Top regions: Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities: Immowelt, ImmoScout24, ImmobilienScout24, Family (biology), Immobilien Zeitung.
The average Engel & Völkers fan in Germany is 45.9 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities include Immowelt, ImmoScout24, ImmobilienScout24, with strongest over-indexing on Immowelt (4.57× the country average). Demographically, the Engel & Völkers audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Real estate
Demographics of Engel & Völkers fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 45.9 |
| Estimated audience size | 413,706 |
Audience persona
The typical Engel & Völkers fan in Germany is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Immowelt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 69,415 | 3.75× |
| Bayern | 69,118 | 1.04× |
| Nordrhein-Westfalen | 63,557 | 0.7× |
| Baden-Württemberg | 44,067 | 0.78× |
| Hessen | 41,214 | 1.31× |
| Hamburg | 23,292 | 2.49× |
| Niedersachsen | 16,081 | 0.4× |
| Rheinland-Pfalz | 15,003 | 0.72× |
| Schleswig-Holstein | 12,365 | 0.83× |
| Brandenburg | 10,969 | 0.85× |
| Sachsen | 7,143 | 0.35× |
| Thüringen | 4,265 | 0.4× |
| Sachsen-Anhalt | 4,142 | 0.39× |
| Mecklenburg-Vorpommern | 3,383 | 0.43× |
| Bremen | 3,300 | 0.93× |
| Saarland | 3,104 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immowelt | 4.57× | Home & Garden |
| ImmoScout24 | 3.6× | Home & Garden |
| ImmobilienScout24 | 4.21× | Home & Garden |
| Family (biology) | 6.17× | Kids & Family |
| Immobilien Zeitung | 11.8× | Business & Career |
| Real estate broker | 4.68× | Home & Garden |
| Commercial property | 7.96× | Business & Career |
| Real estate development | 2.65× | Business & Career |
| Property finder | 2.84× | Home & Garden |
| Domain Name System | 2.41× | Internet & Social Media |
| Futures contract | 2.15× | Business & Career |
| Commerzbank | 1.67× | Business & Career |
| Luxury real estate | 2.56× | Business & Career |
| Property | 2.03× | Home & Garden |
| Breuninger | 1.76× | Fashion & Accessoires |
| Terraced house | 2.49× | Home & Garden |
| First-time buyer | 2.62× | Shopping |
| Sparkasse | 1.53× | Business & Career |
| Postbank | 1.53× | Business & Career |
| Real property | 2.49× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.91 |
| Career Orientation | POWER | 1.84 |
| Design Affinity | PREMIUM | 1.81 |
| Luxury Orientation | PREMIUM | 1.52 |
| Indulgence | JOY | 1.51 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.5% |
| Italy | 20.8% |
| Spain | 11.5% |
See Engel & Völkers audiences in other countries
More Real estate audiences in Germany
Frequently asked questions
How many fans does Engel & Völkers have in Germany?
Engel & Völkers has an estimated audience of 413,706 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of Engel & Völkers fans?
51.6% of Engel & Völkers fans are female, 48.4% are male, with an average age of 45.9 years.
Which brands do Engel & Völkers fans like most?
Engel & Völkers fans show strongest brand affinity for Immowelt (4.57×), ImmoScout24 (3.6×), and ImmobilienScout24 (4.21×) over the country average.
Where do Engel & Völkers fans live in Germany?
Engel & Völkers fans in Germany are most concentrated in Berlin (reach 69,415), Bayern (reach 69,118), and Nordrhein-Westfalen (reach 63,557). These three regions account for the largest share of the active audience.
What other brands do Engel & Völkers fans also like?
Beyond Engel & Völkers itself, the audience over-indexes on ImmoScout24 (3.6×), ImmobilienScout24 (4.21×), Family (biology) (6.17×), and Immobilien Zeitung (11.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Engel & Völkers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.