Rascasse Audience Intelligence

Engel & Völkers Target Market in Germany

A data profile of the people who buy, follow and care about Engel & Völkers in Germany — modelled from more than twelve digital signal sources. Engel & Völkers has an estimated audience of 407,532 people in Germany.

#3among Real estate in Germany#1776among Brand in Germany#720in Home & Garden

The average Engel & Völkers fan in Germany is 45.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Immowelt, ImmoScout24, ImmobilienScout24, with strongest over-indexing on Immowelt (4.57× the country average).

Demographically, the Engel & Völkers audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Engel & Völkers fan in Germany is balanced, around 45.9 years old, with strong Career Orientation tendencies and a notable affinity for Immowelt.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engel & Völkers profile in Germany.

Audience size
408K
in Germany
Gender
51.6%♀
48.4% male
Age
45.9
average years
Country rank
#13818
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Engel & Völkers

51.6% are female, 48.4% are male, average age 45.9.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Engel & Völkers audience in Germany
MetricValue
Female51.6%
Male48.4%
Average age45.9
Estimated audience size407,532
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Engel & Völkers audience in Germany
Age bracketShare%
16-195%
20-2913%
30-3922%
40-4928%
50+32%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Engel & Völkers audience comes from Germany.

Worldwide audience distribution share by country for Engel & Völkers
CountryShare
Germany22.5%
Italy18.2%
United States16.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engel & Völkers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Engel & Völkers customers by region in Germany
#RegionReachAffinity×
01Berlin~50K2.87×
02Hamburg~20K2.02×
03Hessen~40K1.22×
04Bayern~70K1.02×
05Bremen~3K1.00×
06Schleswig-Holstein~10K0.96×
07Saarland~5K0.96×
08Brandenburg~10K0.95×
09Mecklenburg-Vorpommern~7K0.94×
10Sachsen-Anhalt~10K0.93×
11Thüringen~10K0.93×
12Rheinland-Pfalz~20K0.91×
13Baden-Württemberg~50K0.86×
14Sachsen~20K0.85×
15Nordrhein-Westfalen~70K0.80×
16Niedersachsen~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Engel & Völkers, Germany
0.77×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engel & Völkers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engel & Völkers audience
#·InterestCategoryAffinity×
01Immobilien ZeitungBusiness & Career11.80×
02Commercial propertyBusiness & Career7.96×
03Family (biology)Kids & Family6.17×
04Real estate brokerHome & Garden4.68×
05ImmoweltHome & Garden4.57×
06Phillips (auctioneers)Shopping4.34×
07ImmobilienScout24Home & Garden4.21×
08ImmoScout24Home & Garden3.60×
09Yayoi KusamaArts & Culture3.56×
10Property finderHome & Garden2.84×
11Real estate developmentBusiness & Career2.65×
12First-time buyerShopping2.62×
13Luxury real estateBusiness & Career2.56×
14Terraced houseHome & Garden2.49×
15Real propertyHome & Garden2.49×
16Domain Name SystemInternet & Social Media2.41×
17Futures contractBusiness & Career2.15×
18PropertyHome & Garden2.03×
19BreuningerFashion & Accessoires1.76×
20CommerzbankBusiness & Career1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engel & Völkers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engel & Völkers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.70×
Quality AwarenessPREMIUM1.69×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engel & Völkers audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
PatriotismCONSERVATISM0.84×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Engel & Völkers's target market in Germany?

Engel & Völkers's target market in Germany covers an estimated 407,532 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Engel & Völkers customers?

51.6% of the Engel & Völkers audience are female, 48.4% are male, with an average age of 45.9 years.

03

Which brands do Engel & Völkers fans like most?

Engel & Völkers fans show strongest brand affinity for Immowelt (4.57×), ImmoScout24 (3.6×), and ImmobilienScout24 (4.21×) over the country average.

04

Where do Engel & Völkers fans live in Germany?

Engel & Völkers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Berlin (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Engel & Völkers fans also like?

Beyond Engel & Völkers itself, the audience over-indexes on ImmoScout24 (3.6×), ImmobilienScout24 (4.21×), Family (biology) (6.17×), and Immobilien Zeitung (11.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in Germany

See Engel & Völkers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Engel & Völkers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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