Dr. Klein Audience in Germany
Dr. Klein has an estimated audience of 459,872 people in Germany. 50.2% are female, 49.8% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Home Delivery, Corfu (regional unit), Volvo V60.
The average Dr. Klein fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Home Delivery, with strongest over-indexing on Progressive rock (1.88× the country average). Demographically, the Dr. Klein audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Real estate
Demographics of Dr. Klein fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 41.0 |
| Estimated audience size | 459,872 |
Audience persona
The typical Dr. Klein fan in Germany is balanced, around 41.0 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,281 | 1.22× |
| Bayern | 79,668 | 1.08× |
| Baden-Württemberg | 76,686 | 1.22× |
| Niedersachsen | 54,355 | 1.22× |
| Hessen | 36,966 | 1.05× |
| Rheinland-Pfalz | 24,362 | 1.06× |
| Schleswig-Holstein | 22,614 | 1.37× |
| Berlin | 18,869 | 0.92× |
| Sachsen | 15,816 | 0.7× |
| Hamburg | 14,058 | 1.35× |
| Brandenburg | 13,623 | 0.95× |
| Thüringen | 6,983 | 0.6× |
| Sachsen-Anhalt | 6,834 | 0.57× |
| Mecklenburg-Vorpommern | 6,164 | 0.7× |
| Saarland | 6,163 | 1.09× |
| Bremen | 3,532 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.88× | Music & Radio |
| Stradivarius | 1.69× | Shopping |
| Home Delivery | 1.71× | Food & Beverages |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Volvo V60 | 2.15× | Cars & Mobility |
| Coworking | 1.77× | Business & Career |
| Janitor | 2.46× | Home & Garden |
| Buddy – The Buddy Holly Story | 1.91× | Music & Radio |
| Carrie (novel) | 2.24× | Literature |
| Keeper (password manager) | 1.69× | Technology & Electronics |
| Pro-Ject | 2.52× | Music & Radio |
| Headhunters (film) | 1.75× | Movies & TV |
| Theocracy | 3.52× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
| Pantsuit | 2.21× | Fashion & Accessoires |
| The Equalizer | 1.57× | Movies & TV |
| Competitive dance | 1.7× | Sports |
| Gumbal | 1.76× | Cars & Mobility |
| Harriet Tubman | 1.94× | Politics & Society |
| La Crosse, Wisconsin | 1.69× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.24 |
| Design Affinity | PREMIUM | 1.24 |
| Luxury Orientation | PREMIUM | 1.2 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.17 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.3% |
| United States | 9.6% |
| Austria | 4.6% |
See Dr. Klein audiences in other countries
More Real estate audiences in Germany
- Vonovia (2,047,378)
- Engel & Völkers (413,707)
- ERA (179,496)
- Gewoba (138,754)
- CBRE (122,691)
Frequently asked questions
How many fans does Dr. Klein have in Germany?
Dr. Klein has an estimated audience of 459,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dr. Klein fans?
50.2% of Dr. Klein fans are female, 49.8% are male, with an average age of 41.0 years.
Which brands do Dr. Klein fans like most?
Dr. Klein fans show strongest brand affinity for Progressive rock (1.88×), Stradivarius (1.69×), and Home Delivery (1.71×) over the country average.
Where do Dr. Klein fans live in Germany?
Dr. Klein fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,281), Bayern (reach 79,668), and Baden-Württemberg (reach 76,686). These three regions account for the largest share of the active audience.
What other brands do Dr. Klein fans also like?
Beyond Dr. Klein itself, the audience over-indexes on Stradivarius (1.69×), Home Delivery (1.71×), Corfu (regional unit) (1.69×), and Volvo V60 (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dr. Klein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.