Dr. Klein Target Market in Germany
A data profile of the people who buy, follow and care about Dr. Klein in Germany — modelled from more than twelve digital signal sources. Dr. Klein has an estimated audience of 449,682 people in Germany.
The average Dr. Klein fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Real estate broker, with strongest over-indexing on Nature (2.35× the country average).
Demographically, the Dr. Klein audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dr. Klein fan in Germany is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Dr. Klein profile in Germany.
Search interest · 12-month trend
Customer demographics of Dr. Klein
50.8% are female, 49.2% are male, average age 41.3.
Gender split
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 41.3 |
| Estimated audience size | 449,682 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Dr. Klein audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 74.8% |
| United States | 9.5% |
| Austria | 4.5% |
Geography
Where the Dr. Klein audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.35× | |
| 02 | Hamburg | ~10K | 1.31× | |
| 03 | Saarland | ~7K | 1.20× | |
| 04 | Niedersachsen | ~50K | 1.18× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.17× | |
| 06 | Baden-Württemberg | ~80K | 1.17× | |
| 07 | Rheinland-Pfalz | ~20K | 1.05× | |
| 08 | Bayern | ~80K | 1.03× | |
| 09 | Hessen | ~40K | 1.02× | |
| 10 | Brandenburg | ~10K | 1.00× | |
| 11 | Bremen | ~4K | 0.94× | |
| 12 | Berlin | ~20K | 0.90× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.75× | |
| 14 | Sachsen | ~20K | 0.73× | |
| 15 | Sachsen-Anhalt | ~8K | 0.66× | |
| 16 | Thüringen | ~8K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dr. Klein audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holstein Kiel | Sports | 3.84× | ||
| 02 | Real property | Home & Garden | 3.72× | ||
| 03 | Real estate broker | Home & Garden | 3.66× | ||
| 04 | Mortgage calculator | Home & Garden | 3.35× | ||
| 05 | First-time home buyer grant | Home & Garden | 3.19× | ||
| 06 | Starter home | Home & Garden | 2.74× | ||
| 07 | Terraced house | Home & Garden | 2.50× | ||
| 08 | First-time buyer | Shopping | 2.46× | ||
| 09 | Nature | Home & Garden | 2.35× | ||
| 10 | Vacations | Travel & Leisure | 2.12× | ||
| 11 | Roland Kaiser | Music & Radio | 1.98× | ||
| 12 | Lodging | Travel & Leisure | 1.92× | ||
| 13 | Transfermarkt | Sports | 1.87× | ||
| 14 | Family | Kids & Family | 1.86× | ||
| 15 | Technology & Electronics | 1.68× | |||
| 16 | Kitchen | Home & Garden | 1.65× | ||
| 17 | ImmoScout24 | Home & Garden | 1.63× | ||
| 18 | Real estate | Business & Career | 1.61× | ||
| 19 | Tagesschau | Movies & TV | 1.52× | ||
| 20 | German language | Politics & Society | 1.51× |
Personality of the Dr. Klein audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.48× | |
| Risk Appetite | THRILL | 1.44× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.94× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Creativity | OPEN | 0.95× |
Frequently asked questions
Who is Dr. Klein's target market in Germany?
Dr. Klein's target market in Germany covers an estimated 449,682 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dr. Klein customers?
50.8% of the Dr. Klein audience are female, 49.2% are male, with an average age of 41.3 years.
Which brands do Dr. Klein fans like most?
Dr. Klein fans show strongest brand affinity for Nature (2.35×), Family (1.86×), and Real estate broker (3.66×) over the country average.
Where do Dr. Klein fans live in Germany?
Dr. Klein fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Dr. Klein fans also like?
Beyond Dr. Klein itself, the audience over-indexes on Family (1.86×), Real estate broker (3.66×), Real property (3.72×), and Tagesschau (1.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Real estate audiences in Germany
- Vonovia (1,968,677)
- Engel & Völkers (407,533)
- ERA (172,191)
- Gewoba (143,322)
- CBRE (125,835)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dr. Klein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.