Rascasse Audience Intelligence

Vonovia Target Market in Germany

A data profile of the people who buy, follow and care about Vonovia in Germany — modelled from more than twelve digital signal sources. Vonovia has an estimated audience of 1,968,676 people in Germany.

#1among Real estate in Germany#415among Brand in Germany#269in Home & Garden

The average Vonovia fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include VfL Bochum, Leon Goretzka, Timo Werner, with strongest over-indexing on VfL Bochum (24.49× the country average).

Demographically, the Vonovia audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vonovia fan in Germany is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for VfL Bochum.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vonovia profile in Germany.

Audience size
2M
in Germany
Gender
44.3%♀
55.7% male
Age
38.5
average years
Country rank
#3414
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vonovia

44.3% are female, 55.7% are male, average age 38.5.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Vonovia audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age38.5
Estimated audience size1,968,676
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Vonovia audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

91.0%

of the worldwide Vonovia audience comes from Germany.

Worldwide audience distribution share by country for Vonovia
CountryShare
Germany91.0%
Austria1.3%
Switzerland0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vonovia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vonovia customers by region in Germany
#RegionReachAffinity×
01Berlin~200K2.02×
02Bremen~30K1.73×
03Sachsen~100K1.48×
04Hamburg~60K1.44×
05Nordrhein-Westfalen~600K1.43×
06Schleswig-Holstein~100K1.40×
07Hessen~200K1.08×
08Brandenburg~60K1.00×
09Niedersachsen~200K0.88×
10Baden-Württemberg~200K0.75×
11Rheinland-Pfalz~60K0.60×
12Bayern~200K0.59×
13Sachsen-Anhalt~30K0.55×
14Thüringen~20K0.44×
15Mecklenburg-Vorpommern~20K0.43×
16Saarland~7K0.30×
Fig. 06

Affinity by region

Affinity by region — Vonovia, Germany
0.30×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vonovia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vonovia audience
#·InterestCategoryAffinity×
01VfL BochumSports24.49×
02Leon GoretzkaSports14.58×
03Kevin TrappSports12.72×
04Micky BeisenherzMovies & TV12.65×
05Timo WernerSports10.46×
06Leroy SanéSports8.73×
07SpVgg Greuther FürthSports7.38×
08VfL OsnabrückSports7.02×
091. FC HeidenheimSports6.22×
101. FC Union BerlinSports5.92×
11MSV DuisburgSports5.47×
12Eintracht BraunschweigSports5.13×
13Arminia BielefeldSports5.03×
14Mortgage calculatorHome & Garden4.62×
15VfL WolfsburgSports3.73×
16RB LeipzigSports3.32×
17Borussia MönchengladbachSports2.85×
18VfB StuttgartSports2.57×
19SV Werder BremenSports2.11×
20Borussia DortmundSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vonovia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vonovia audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.59×
Quality AwarenessPREMIUM1.59×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vonovia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Pet OwnershipJOY0.85×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vonovia's target market in Germany?

Vonovia's target market in Germany covers an estimated 1,968,676 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Vonovia customers?

44.3% of the Vonovia audience are female, 55.7% are male, with an average age of 38.5 years.

03

Which brands do Vonovia fans like most?

Vonovia fans show strongest brand affinity for VfL Bochum (24.49×), Leon Goretzka (14.58×), and Timo Werner (10.46×) over the country average.

04

Where do Vonovia fans live in Germany?

Vonovia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vonovia fans also like?

Beyond Vonovia itself, the audience over-indexes on Leon Goretzka (14.58×), Timo Werner (10.46×), Kevin Trapp (12.72×), and MSV Duisburg (5.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in Germany

See Vonovia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vonovia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →