Vonovia Audience in Germany
Vonovia has an estimated audience of 2,047,378 people in Germany. 46.4% are female, 53.6% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities: Gil Ofarim, Progressive rock, Farinata, Cosenza Calcio, Lev Yashin.
The average Vonovia fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities include Gil Ofarim, Progressive rock, Farinata, with strongest over-indexing on Gil Ofarim (2.33× the country average). Demographically, the Vonovia audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Real estate
Demographics of Vonovia fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 39.8 |
| Estimated audience size | 2,047,378 |
Audience persona
The typical Vonovia fan in Germany is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 653,103 | 1.46× |
| Baden-Württemberg | 212,251 | 0.76× |
| Berlin | 197,761 | 2.16× |
| Bayern | 194,427 | 0.59× |
| Niedersachsen | 177,988 | 0.9× |
| Hessen | 168,689 | 1.08× |
| Sachsen | 145,310 | 1.45× |
| Schleswig-Holstein | 101,730 | 1.38× |
| Hamburg | 66,629 | 1.44× |
| Brandenburg | 63,150 | 0.99× |
| Rheinland-Pfalz | 61,847 | 0.6× |
| Bremen | 29,604 | 1.69× |
| Sachsen-Anhalt | 26,750 | 0.5× |
| Thüringen | 20,478 | 0.39× |
| Mecklenburg-Vorpommern | 15,497 | 0.4× |
| Saarland | 5,093 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.33× | Music & Radio |
| Progressive rock | 1.74× | Music & Radio |
| Farinata | 12.22× | Food & Beverages |
| Cosenza Calcio | 13.59× | Sports |
| Lev Yashin | 6.97× | Sports |
| Buddy – The Buddy Holly Story | 3.15× | Music & Radio |
| Google Analytics | 1.58× | Internet & Social Media |
| Home Delivery | 1.66× | Food & Beverages |
| Gush Katif | 10.09× | Travel & Leisure |
| Matala, Crete | 5.7× | Travel & Leisure |
| Bully (2011 film) | 3.5× | Movies & TV |
| Hebe | 2.6× | Home & Garden |
| Noodle (Gorillaz) | 1.71× | Music & Radio |
| Giovanni Battista Piranesi | 14.44× | Politics & Society |
| Google Home | 2.93× | Technology & Electronics |
| Alaska | 1.79× | Travel & Leisure |
| Building insulation | 2.01× | Home & Garden |
| Emperor Entertainment Group | 1.75× | Business & Career |
| The Equalizer | 2.22× | Movies & TV |
| Keeper (password manager) | 1.87× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.24 |
| Luxury Orientation | PREMIUM | 1.24 |
| Career Orientation | POWER | 1.22 |
| Design Affinity | PREMIUM | 1.17 |
| Sports Activity | POWER | 1.16 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.8% |
| Austria | 1.5% |
| France | 0.9% |
See Vonovia audiences in other countries
More Real estate audiences in Germany
- Dr. Klein (459,872)
- Engel & Völkers (413,707)
- ERA (179,496)
- Gewoba (138,754)
- CBRE (122,691)
Frequently asked questions
How many fans does Vonovia have in Germany?
Vonovia has an estimated audience of 2,047,378 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Vonovia fans?
46.4% of Vonovia fans are female, 53.6% are male, with an average age of 39.8 years.
Which brands do Vonovia fans like most?
Vonovia fans show strongest brand affinity for Gil Ofarim (2.33×), Progressive rock (1.74×), and Farinata (12.22×) over the country average.
Where do Vonovia fans live in Germany?
Vonovia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 653,103), Baden-Württemberg (reach 212,251), and Berlin (reach 197,761). These three regions account for the largest share of the active audience.
What other brands do Vonovia fans also like?
Beyond Vonovia itself, the audience over-indexes on Progressive rock (1.74×), Farinata (12.22×), Cosenza Calcio (13.59×), and Lev Yashin (6.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vonovia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.